Chapter 49

Worked Example 3

Motor Car

Chapter Outline

The example in this chapter shows how all the tools and techniques described so far can be integrated to give a comprehensive project management system. The project chosen is the design, manufacture, and distribution of a prototype motor car and while the operations and time scales are only indicative and do not purport to represent a real-life situation, the examples show how the techniques follow each other in a logical sequence.

The prototype motor car being produced is illustrated in Figure 49.1 and the main components of the engine are shown in Figure 49.2. It will be seen that the letters given to the engine components are the activity identity letters used in planning networks.

image

Figure 49.1 Motor car

image

Figure 49.2 The parts of an overhead-camshaft engine

The following gives an oversight of the main techniques and their most important constituents.

As with all projects, the first document to be produced is the Business Case, which should also include the chosen option investigated for the Investment Appraisal. In this exercise, the questions to be asked (and answered) are shown in Table 49.1.

Table 49.1

Business Case

Why do we need a new model?

What model will it replace?

What is the market?

Will it appeal to the young, the middle aged, families, the elderly, women, trendies, yobos?

How many can we sell per year in the UK, the USA, the EEC and other countries?

What is the competition for this type of car and what is their price?

Will the car rental companies buy it?

What is the max. and min. selling price?

What must be the max. manufacturing cost and in what country will it be built?

What name shall we give it?

Do we have a marketing plan?

Who will handle the publicity and advertising?

Do we have to train the sales force and maintenance mechanics?

What should be the insurance category?

What warranties can be given and for how long?

What are the main specifications regarding

Safety and theftproofing?

Engine size (cc) or a number of sizes?

Fuel consumption?

Emissions (pollution control)?

Catalytic converter?

Max. speed?

Max. acceleration?

Size and weight?

Styling?

Turning circle and ground clearance?

What ‘extras’ must be fitted as standard?

ABS

Power steering

Air bags

Electric windows and roof

Cruise control

Air conditioning

What % can be recycled

Investment Appraisal (options)

Should it be a Saloon, Coupé, Estate, People Carrier, Convertible, 4 × 4, Mini?

Will it have existing or newly designed engine?

Will it have existing or new platform (chassis)?

Do we need a new manufacturing plant or can we build it in an existing one?

Should the engine be cast iron or aluminium?

Should the body be steel, aluminium or fibreglass?

Do we use an existing brand name or devise a new one?

Will it be fuelled on petrol, diesel, electricity or hybrid power unit?

DCF of investment returns, NPV, cash flow?

It is assumed that the project requires an initial investment of ≤60 million and that over a five-year period, 60,000 cars (units) will be produced at a cost of ≤5000 per unit. The assumptions are that the discount rate is 8%. There are two options for phasing the manufacture:

(a) That the factory performs well for the first two years but suffers some production problems in the next three years (option 1); and

(b) That the factory has teething problems in the first three years but goes into full production in the last two (option 2).

The Discounted Cash Flow (DCF) calculations can be produced for both options as shown in Tables 49.2 and 49.3.

Table 49.2

Image

Table 49.3

Image

To obtain the Internal Rate of Return (IRR), an additional discount rate (in this case 20%) must be applied to both options. The resulting calculations are shown in Tables 49.4 and 49.5 and the graph showing both options is shown in Figure 49.3. This gives an IRR of 20.2% and 15.4%, respectively.

Table 49.4

Image

Table 49.5

Image

image

Figure 49.3 IRR curves

It is now necessary to carry out a cash flow calculation for the distribution phase of the cars. To line up with the DCF calculations, two options have to be examined. These are shown in Tables 49.6 and 49.7 and the graphs in Figures 49.4 and 49.5 for option 1 and option 2, respectively. An additional option 2a in which the income in years 2 and 3 is reduced from ≤65000K to ≤55000K is shown in the cash flow curves of Figure 49.6.

Table 49.6

Image

Table 49.7

Image

image

Figure 49.4 Cash flow chart, option 1

image

Figure 49.5 Cash flow chart, option 2

image

Figure 49.6 Cash flow chart, option 2a (with reduced income in years 2 and 3)

All projects carry an element of Risk and it is prudent to carry out a risk analysis at this stage. The types of risks that can be encountered, the possible actual risks, and the mitigation strategies are shown in Table 49.8. A risk log (or risk register) for five risks is given in Figure 49.7.

Table 49.8

Risk Analysis Training problems
Types of risks Suppliers unreliable
Manufacturing (machinery and facilities) costs Rustproofing problems
Sales and marketing, exchange rates Performance problems
Reliability Industrial disputes
Mechanical components performance Electrical and electronic problems
Electrical components performance Competition too great
Maintenance Not ready for launch date (exhibition)
Legislation (emissions, safety, recycling, labour, tax) Safety requirements
Quality Currency fluctuations
Possible risks Mitigation strategy
Won’t sell in predicted numbers Overtime
Quality in design, manufacture, finish More tests
Maintenance costs More research
Manufacturing costs More advertising/marketing
New factory costs Insurance
Tooling costs Re-engineering
New factory not finished on time Contingency

image

Figure 49.7 Copyright © 1996 WPMC Ltd. All rights reserved

Once the decision has been made to proceed with the project, a Project Life Cycle diagram can be produced. This is shown on Figure 49.8 together with the constituents of the seven phases envisaged.

image

Figure 49.8

The next stage is the Product Breakdown Structure (Figure 49.9), followed by a combined Cost Breakdown Structure and Organization Breakdown Structure (Figure 49.10). By using these two, the Responsibility Matrix can be drawn up (Figure 49.11).

image

Figure 49.9

image

Figure 49.10

image

Figure 49.11

It is now necessary to produce a programme. The first step is to draw an Activity List showing the activities and their dependencies and durations. These are shown in the first four columns of Table 49.9. It is now possible to draw the Critical Path Network in either AoN format (Figure 49.12), AoA format (Figure 49.13), or as a Lester diagram (Figure 49.14).

Table 49.9

Activity List of Motor Car Engine Manufacture and Assembly (10 off), 8 hours/day

Image

image

Figure 49.12

image

Figure 49.13

image

Figure 49.14

After analysing the network diagram, the Total Floats and Free Floats of the activities can be listed (Table 49.10).

Table 49.10

Activity Floats from CP Network

Image

Apart from the start and finish, there are four milestones (days 8, 16, 24, and 30). These are described and plotted on the Milestone Slip Chart (Figure 49.15).

image

Figure 49.15

The network programme can now be converted into a bar chart (Figure 49.16) on which the resources (in men per day) as given in the fifth column of Table 49.9 can be added. After summating the resources for every day, it has been noticed that there is a peak requirement of 12 men in days 11 and 12. As this might be more than the available resources, the bar chart can be adjusted by utilizing the available floats to smooth the resources and eliminate the peak demand. This is shown in Figure 49.17 by delaying the start of activities D and F.

image

Figure 49.16 Unsmoothed

image

Figure 49.17 Smoothed

In Figure 49.18, the man days of the unsmoothed bar chart have been multiplied by 8 to convert them into manhours. This was necessary to carry out Earned Value Analysis. The daily manhour totals can be shown as a histogram and the cumulative totals are shown as an ‘S’ curve. In a similar way Figure 49.19 shows the respective histogram and ‘S’ curve for the smoothed bar chart.

image

Figure 49.18

image

Figure 49.19

It is now possible to draw up a table of Actual Manhour usage and % complete assessment for reporting day nos. 8, 16, 24, and 30. These, together with the Earned Values for these periods are shown in Table 49.11. Also shown are the efficiency (CPI), SPI, and predicted final completion costs and times as calculated at each reporting day.

Table 49.11

Manhour Usage of Motor Car Engine Manufacture and Assembly (10 off) (unsmoothed)

Image

Using the unsmoothed bar chart histogram and ‘S’ curve as a Planned man hour base, the Actual manhours and Earned Value manhours can be plotted on the graph in Figure 49.20. This graph also shows the % complete and % efficiency at each of the four reporting days.

image

Figure 49.20 Unsmoothed resources

Finally, Table 49.12 shows the actions required for the Close-Out procedure.

Table 49.12

Close-out

Close-out meeting Store standard tools

Sell special tools and drawings to Ruritania

Clear machinery from factory

Sign lease with supermarket that bought the site

Sell spares to dealers

Sell scrap materials

Write report and highlight problems

Press release and photo opportunity for last car

Give away 600000th production car to special lottery winner

Summary

Business Case

Need for new model. What type of car? Min./max. price. Manufacturing cost. Units per year.Marketing strategy. What market sector is it aimed at? Main specification. What extras should be standard? Name of new model. Country of manufacture.

Investment Appraisal

Options: Saloon, Coupé, Estate, Convertible, People carrier, 4 × 4. Existing or new engine. Existing or new platform. Materials of construction for engine, body. Type of fuel. New or existing plant. DCF of returns, NPV, Cash flow.

Project and Product Life Cycle

Conception: Original idea, submission to top management
Feasibility: Feasibility study, preliminary costs, market survey
Design: Vehicle and tool design, component tests
Prototype: Tooling, production line, environmental tests
Manufacture: Mass production, training
Distribution: Deliveries, staff training, marketing
Disposal: Dismantling of plant, selling tools

Work and Product Breakdown Structure

Design, Prototype, Manufacture, Testing, Marketing, Distribution, Training.

Body, Chassis, Engine, Transmission, Interior, Electronics.

Cost Breakdown Structure, Organization Breakdown Structure, Responsibility Matrix.

AoN Network

Network diagram, forward and backward pass, floats, critical path, examination for overall time reduction, conversion to bar chart with resource loading, histogram, reduction of resource peaks, cumulative ‘S’ curve. Milestone slip chart.

Risk Register

Types of risks: manufacturing, sales, marketing, reliability, components failure, maintenance, suppliers, legislation, quality. Qualitative and quantitative analysis. Probability and impact matrix. Risk owner. Mitigation strategy, contingency.

Earned Value Analysis

EVA of manufacture and assembly of engine, calculate Earned Value, CPI, SPI, cost at completion, final project time, draw curves of budget hours, planned hours, actual hours earned value, % complete, efficiency over four reporting periods.

Close-Out

Close-out meeting

Close-out report

Instruction manuals

Test certificates

Spares lists

Dispose of surplus materials

..................Content has been hidden....................

You can't read the all page of ebook, please click here login for view all page.
Reset