Foreword

Americans who have spent time in or near the center of power in the industrial, political, social, or academic sectors of society have developed an intrinsic sense of the pivotal importance of vocabulary to catalyze an idea and transform the thinking of an individual, engender a new sense of identity of a work group, transform the mission of a large business enterprise, or even stimulate a sense of purpose and destiny of an entire society.

Dr. Faulkner’s extensive experience base in the industrial and academic sectors uniquely positions him to offer a singularly insightful and valuable perspective on “power verbs,” sharing previously undisclosed usage techniques and powerful concatenations of verbs that have the “weight” to transform and empower new ideas and catalyze a renewed sense of purpose and commitment and potentially even transform the life of the user. Dr. Faulkner characterizes these power verbs as “verbs that are emotionally edgy, powerfully positioned, with a kick, punch, and pizzazz.”

Dr. Faulkner puts power verbs into a practical framework that focuses on the usage and dynamics of thoughtfully structured verbs that can generate real energy and power. It is an interesting, entertaining, and generally fun-to-read book with the serious potential to transform a person’s career!

The motivation for this new book is centered only on the use of power verbs rather than developing a work on language skills. Dr. Faulkner compellingly develops the significance of language as having the power to shape the thinking of others—and he highlights the importance of what people really hear rather than the exactness of what is spoken. He sensitizes the reader about the power of words to do well or harm—it all depends on the synthesis of power verbs and the dynamism of the speaker. Most impressively, Dr. Faulkner explains how specific characterizations of power verbs and the use of imagery can significantly alter the mind-set and mood of the listener.

This refreshing and novel approach to language is entertaining, interesting, and exceedingly practical for anyone wanting to expand his or her sense of contribution to nearly any aspect of human endeavor. It is a “can’t miss” opportunity to be nourished in the reading of this important and novel body of work!

Eric J. Addeo, Ph.D., Chair: Networking and Communications Department, College of Engineering and Information Sciences, DeVry University