Time for action – filling the Prices tab

  1. The Price field is mandatory and contains your regular sales prices. If nothing fancy is needed and you just want to quickly set one sales price only, use this field for it. The extended currency is filled automatically based on the settings you made earlier in Chapter 2, General Configuration.
  2. The Group Price field can be used if your store is servicing different customer groups that need different sales prices. As an example, you could think of a shop with members, where the members receive better prices than a casual visitor.

    More on working with customer groups will follow in Chapter 6, Customer Relationships. We do not use the group price in our example, but if you want to, just click on the Add Group Price button, select your customer group and enter the sales price. The Prices tab would look something like the following screenshot:

    Time for action – filling the Prices tab
  3. The Special Price field can be used to offer a special (usually lower) price. In the frontend of your store, you'll see both the prices, where the current, lower price is emphasized. The exact way that it is shown depends on your theme. This field is often used together with the Special Price From Date and Special Price To Date fields, so that the temporary price will only be valid for a limited time period.
  4. The Tier Price field is interesting, because you can use this to calculate a lower price, depending on the number of products a customer buys. Tier pricing is especially useful in cases where you want to do a "Buy 5, pay for 4" promotion or anything similar. In our TV example, we do not need it of course, but if you want to use it, click on the Add Tier button, select a customer group, minimum quantity, and special price.
  5. The last really important field of this tab is Tax Class. Remember that we discussed Tax Class earlier in Chapter 2, General Configuration. This is the field to connect Tax Class to your product. Often, all of your products will be in the same tax class, but if you need to calculate various tax rates, which depend on the product, this is the place to set it.

Step 4 – the Meta Information tab

We have already slightly touched the topic of Search Engine Optimization (SEO) in this book, but in this tab things become important. The Meta Information tab holds a couple of fields that will become visible in the search engines directly.

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