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Printing can be carried out with roll-
ers, blocks, heat transference, warp,
corrosion, or silk screening.
DRESSINGS
They are used as a finishing for
leather garments as way of protect-
ing them from scratching, wear, and
abrasion. They form a more or less
hard, shiny film with high resistance
to friction, and therefore have a
direct influence on the look and feel
of the leather.
COLLECTION
OF SAMPLES
The production of prototypes or sam-
ples is the most expensive part of this
first stage of production, as well as
one that involves a good deal of risk
since it is possible that not all of the
designs will be received positively by
clients. Only what is to be sold will be
sent off for production, always taking
into account surplus in case the store
needs to resupply mid-season.
The process is exhausting, since the
market demands at least three collec-
tions per season: the main collection,
the pre-collection, flash collections,
and updates. Until relatively recently,
a collection every six months, coin-
ciding with the two seasons, was
sufficient.
Once the sale has been made, the
next step is grading the prototypes
that will be produced. It is therefore
essential to be clear about who the
design is for, whether for a woman, a
man, or a child, as sizes vary.
PRODUCTION
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105
Design: jasmin shokrian. AW 2007-2008, The other side of something else.
Courtesy of Photogenics Media
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Women
United Kingdom 3 3.5 4 4.5 5 5.5 6 6.5 7 7.5
United States 5.5 6 6.5 7 7.5 8 8.5 9 9.5 10
Europe 36.5 37 37.5 38 38.5 39 39.5 40 41 41.5
Measurement in cm 22.5 23 23.5 24 24.5 25 25.5 26 26.5 27
Men
United Kingdom 5.5 6 6.5 7 7.5 8 8.5 9 9.5 10 10.5 11 12 13
United States 6.5 7 7.5 8 8.5 9 9.5 10 10.5 11 11.5 12 13 14
Europe 39 40 40.5 41 41.5 42 42.5 43 43.5 44 44.5 45 46 47
Measurement in cm 24.5 25 25.5 26 26.5 27 27.5 28 28.5 29 29.5 30 31 32
SIZE TABLES FOR SHOES
Women
Pants
United Kingdom S S M M L L XL
United States 4 6 8 10 12 14 16
Europe 34 36 38 40 42 44 46
Measurement in cm 64-67 68-70 70-72.5 73-75 76-78 79-82 83-86
Blouses, tops, jackets
United Kingdom (letters) XXS XS S M L XL XXL
United Kingdom 6 8 10 12 14 16 18
United States 0 2 4 6 8 10 12
Europe 34 36 38 40 42 44 46
Measurement in cm 85-87.5 88-90 90.5-92.5 93-96 96.5-99 99.5-103 103.5-107
Men
Pants
United Kingdom/United States 28 30 32 34 36 38 40
Europe 38 40 42 44 46 48 50
Measurement in cm 71-75 76-79 80-85 86-90 91-94 95-99 100-105
Shirts
United Kingdom/United States 14 14 15 15 16 16 17
Europe 36 37 38 39 41 42 43
Suits, sweaters, coats
United Kingdom/United States 32 34 36 38 40 42 44
Europe 42 44 46 48 50 52 54
Children
Size XS S S-M M M-L L L-XL
Age 4 6-8 8-10 10 10-12 12 12-14
Height in cm 104 116 128 140 152 158 164
SIZE TABLES FOR CLOTHES
106
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FIELD GUIDE: HOW TO BE A FASHION DESIGNER
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