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Field Guide: How to be a Fashion Designer
Author
Marcarena San Martin
Release Date: 2009/09/01
ISBN: 9781592534913
Topic:
Design
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Book Description
This book is the first basic guide for aspiring fashion designers.
Table of Contents
Cover
Title
CONTENTS (1/2)
CONTENTS (2/2)
PREFACE
THE WORLD OF FASHION
WHAT IS FASHION?
REASONS AND PURPOSES OF DRESS
ORIGIN AND EVOLUTION OF FASHION
Aristocratic Fashion
Centennial Fashion
Open Fashion
ORGANIZATION OF THE CURRENT FASHION SYSTEM
Haute Couture
Prêt-À-Porter (1/2)
Prêt-À-Porter (2/2)
Sportswear (1/2)
Sportswear (2/2)
Large-scale distribution
The world of luxury
GLOSSARY
DEVELOPMENT PROCESS
REFERENCES
THE SKETCHBOOK
SILHOUETTES AND LINES
COLOR
MATERIALS AND FABRICS
Fibers
Fabrics
Accessories
CONCEPT BOOK OR THEMATIC PANEL
THE FASHION FIGURE
Proportions
Poses
Representation techniques
TECHNICAL SPECIFICATION (1/2)
TECHNICAL SPECIFICATION (2/2)
THE PATTERN
THE MOULAGE
THE TEST GARMENT
THE PROTOTYPE
GLOSSARY
PRODUCTION
CHAINS OF PRODUCTION
PURCHASE OF RAW MATERIALS
Textile fairs
Purchasing alternatives
The suppliers
TEXTILE ENNOBLING
Dyeing
Bleaching
Prints
Dressings
COLLECTION OF SAMPLES
Pattern grading
CALCULATION OF COSTS
PRODUCTION
WAREHOUSE
CALENDAR
PRODUCTION MANAGEMENT
GLOSSARY
SALES AND DISTRIBUTION
SALES PROCESS
The agent or sales representative
Presentation of the collection (1/2)
Presentation of the collection (2/2)
Making the sale
Post-sales service and penalizations
DISTRIBUTION
The multi-brand store
The single-brand store
Large department stores
Outlets
Supermarkets and hypermarkets
Catalog sales
Street markets
The website
GLOSSARY
COMMUNICATION
FASHION AND COMMUNICATION
PROCESSES AND AGENTS
The press office
Public relations
The advertising agency
Celebrities
INSTRUMENTS OF COMMUNICATION
Instruments of institutional communiction
SEASONAL INSTRUMENTS OF COMMUNICATION (1/3)
SEASONAL INSTRUMENTS OF COMMUNICATION (2/3)
SEASONAL INSTRUMENTS OF COMMUNICATION (3/3)
MEDIA
The press
Television and radio
Exterior advertising
GLOSSARY
RECOMMENDED READING
DIRECTORY OF FASHION DESIGN SCHOOLS (1/2)
DIRECTORY OF FASHION DESIGN SCHOOLS (2/2)