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Facebook All-in-One For Dummies, 2nd Edition
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Facebook All-in-One For Dummies, 2nd Edition
by Jamie Crager, Scott Ayres, Melanie Nelson, Daniel Herndon, Jesse Stay
Facebook All-in-One For Dummies, 2nd Edition
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Introduction
Facebook All-in-One For Dummies, 2nd Edition
Visit
www.dummies.com/cheatsheet/facebookaio
to view this book's cheat sheet.
Table of Contents
Introduction
About This Book
Foolish Assumptions
Icons Used in This Book
Beyond the Book
Where to Go from Here
Book I: Creating a Timeline
Chapter 1: Deciding to Join
Describing Facebook
Enjoying the Benefits of Facebook
Embracing Facebook as an extension of your world
Finding your community on Facebook
Using Facebook for news and marketing
Avoiding the Timesuck
Agreeing to the Terms of Service
Chapter 2: Creating Your Account
Signing Up
Completing step 1: Finding friends
Completing step 2: Filling in profile information
Completing step 3: Choosing interests
Completing step 4: Uploading a profile picture
Finding Friends
Understanding what it means to be friends on Facebook
Searching for people you know
Sending, receiving, and responding to friend requests
Finding and Customizing Your Account Settings
General Account Settings
Name setting
Username setting
Email setting
Password setting
Networks setting
Language setting
Download a copy of your Facebook data
Security Settings
Secure Browsing setting
Login Notifications setting
Login Approvals setting
Code Generator setting
App Passwords setting
Trusted Contacts setting
Recognized Devices setting
Active Sessions setting
Deactivate Your Account setting
Timeline and Tagging Settings
“Who can add things to my timeline?” setting
“Who can see things on my timeline?” setting
“How can I manage tags people add and tagging suggestions?” setting
Notifications Settings
Mobile Settings
Followers Settings
Apps Settings
Ads Setting
Payments Settings
Account Balance setting
Subscriptions setting
Purchase History setting
Payment Methods setting
Preferred Currency setting
Shipping Addresses setting
Facebook Card Setting
Support Dashboard Setting
Deleting Your Facebook Account
Chapter 3: Touring the Interface
Navigating Your News Feed Page
Top navigation
Left navigation
News feed
Right navigation
Ticker and Chat panes
Navigating Your Timeline
Familiarizing yourself with the timeline
Hiding a story from your timeline
Adding a past event to your timeline
Chapter 4: Customizing Your Privacy Settings
Understanding Online Privacy
Taking Responsibility for Your Own Privacy
Managing and Customizing Your Privacy Settings
Blocked People and Apps settings
Understanding How Privacy Settings Affect What Others See
How people can find you
How friend requests work
How your updates are shared
Utilizing Lists So You Don’t Miss a Thing
Creating a list
Making a list a favorite
Managing your lists
Discovering Interest Lists
Creating or following an interest list
Managing your interest list
Sharing your interest list with others
Chapter 5: Finding Help
Using Help Center
Searching Help Center
Searching specific help topics
Using the community forum
Getting additional tips
Expecting a response from Facebook
Finding Important Facebook Documents
Finding Additional Facebook Resources
Book II: Connecting with Others
Chapter 1: Creating Your Social Media Persona
Understanding News Feed
Finding Your Voice on Facebook
Lifecasting
Embracing differences
Knowing what people read
Using humor and provoking controversy
Speaking to your audience
Using Graph Search
Building a Brand
Building your personal brand
Building a business brand
Planning Content for a Page
Being a Resource
Avoiding Inflammatory or Spammy Behavior
Chapter 2: Posting and Interacting
Creating a Status Update
Adjusting how you share content
Adjusting individual privacy settings
Using hashtags to make content discoverable
Tagging friends and business pages
Allowing Replies to Business Pages
Removing and Editing Updates and Comments
Interacting with Other People’s Updates
Understanding How the Follow Feature Works
Adjusting the follow feature settings for your account
Following other people’s updates
Chapter 3: Sharing Photos
Uploading Images from Your Computer
Adding Photos with Instagram
Adding a Photo to Your Comments
Creating and Editing Albums
Uploading new photos to an existing album
Moving photos from one album to another
Editing privacy settings for albums
Editing Pictures
Using Smartphone Apps to Share Photos
Chapter 4: Sharing Videos
Benefits of Using Video
Uploading Video to Facebook
Sharing video from your computer
Sharing video from your phone
Sharing video from another social media channel
Customizing Your Video
Finding your video on Facebook
Editing your video
Using Facebook Apps to Share Video on Your Business Page
Producing Great Video Clips
Chapter 5: Participating in Groups
Discovering Groups
Creating a Group
Personalizing Your Group's Image
Establishing the Settings for Your Group
Inviting People to Join Your Group
Adding members when you create a group
Adding members to a group any time
Accepting a request to join your group
Posting to a Group
Sharing Documents in a Group
Leaving a Group
Deleting a Group
Chapter 6: Going Mobile
Going Mobile
Using the Facebook Smartphone App
Features of the smartphone app
Updating your status on the Facebook app
Understanding the limitations of the Facebook app
Accessing Facebook on a Smartphone or Tablet
Using Facebook on a Cellphone
Setting up your Facebook account to accept text messages
Updating your status via text
Changing your mobile number
Using your cellphone to text pictures and posts to Facebook
Checking In to Places
Using Places to connect
Using Location Services
Finding your place
Finding friends on Places
Chapter 7: Keeping Up with Events
Introducing Events
Understanding Events Basics
Getting the lay of the land
Kinds of events
Finding and Interacting with Events
Searching events
RSVP to an event
Checking out who is attending the event
Interacting on the event wall
Synchronizing Events and Birthdays with Your Online Calendar
Synchronizing all your events
Synchronizing a single event
Creating an Event
Adding a picture to your event
Inviting friends
Making changes to an event
Promoting Events on Facebook
Chapter 8: Having Private Conversations
Introducing Facebook Messaging Options
Sending Messages
Messaging friends
Messaging nonfriends
Chatting with Friends
Initiating a chat message
Chatting with more than one friend
Going offline or limiting your availability
Making a Video Call
Your Facebook E-Mail Address
Chapter 9: Games and Gifts
Facebook Games
Playing Games
Finding the games your friends are playing
Allowing games to access your information and timeline
Inviting friends to a game
Accepting invitations from friends
Blocking unwanted games
Making In-Game Purchases
Changing a Game's Privacy Settings
Games on Facebook Mobile
Facebook Gifts and Gift Cards
Gifts
Gift cards
Chapter 10: Professional Networking
Before You Begin Networking
Customizing your profile photo for networking
Getting to know the space
Using Facebook for Professional Networking
Having personal and professional conversations
Building connections with professional contacts
Expanding Your Network
Providing exclusive content to friends and followers
Establishing yourself as an authority
Rocking the boat
Building Stronger Engagement
Networking via Your Business Page
Sharing a business page with a friend
Inviting e-mail contacts to Like your business page
Chapter 11: Managing Connections Gone Awry
Unfriending or Hiding
Hiding updates from a friend or business page
Removing someone as a friend
Blocking Someone
Leaving Groups
Unliking Business Pages
Blocking Apps
Removing Content from Your Timeline
Avoiding Facebook Viruses
Spotting a virus
Fixing your account
Book III: Connecting to Other Social Media
Chapter 1: What Is Social Media?
Defining Social Media
Making the Internet Friendly
Getting to Know Other Social Media Platforms
Introducing Twitter
Introducing LinkedIn
Introducing Google+
Introducing Pinterest
Introducing Instagram
Understanding What Social Media Means to Marketers
Chapter 2: Connecting Facebook to Everything Else
Understanding the Basics of Facebook Platform
Finding Common Uses for Facebook Platform
Connecting to Facebook
Connecting your blog to Facebook
Connecting your Twitter account to Facebook
Connecting Google+ to Facebook
Using Facebook Social Plugins
Using Facebook Badges for Social Proof
Integrating Facebook with Marketing Efforts for Your Business
Business cards
Website or blog
Sign or QR code in store or print materials
Wherever you had your phone number in the year 2000
Chapter 3: Flying on Autopilot
Automating Facebook to Achieve Marketing Goals
Scheduling Updates with Post Planner or HootSuite
Setting Up Notifications for Business Pages
Connecting Your WordPress Blog to Facebook
Book IV: Building a Business Page
Chapter 1: Creating a Business Page
Deciding to Create a Business Page
Creating Your Business Page
Creating a Vanity URL
Understanding the Importance of Cover and Profile Pictures
Choosing a profile picture
Choosing a cover picture
Chapter 2: Customizing Your Business Page
Adding Information about Your Business Page
Customizing Your Business Page Settings
Page Visibility option
Posting Ability option
Post Visibility option
Post Targeting and Privacy option
Messages option
Tagging Ability option
Notifications option
Country Restrictions option
Age Restrictions option
Page Moderation option
Profanity Filter option
Similar Page Suggestions option
Replies option
Merge Pages option
Remove Page option
Creating Admin Roles
All about Apps
Suggestions from Your Followers
Choosing Featured Business Pages
Sending Updates on the Go
Chapter 3: Touring Your Business Page
Reviewing the Overall Business Page
The Admin Panel
The Admin Panel Toolbar
Page Info Section
Apps Navigation
Changing the order of displayed apps
Using your own images for displayed apps
Choosing highlighted apps
Your Timeline
Status update box
Creating a milestone update
Editing updates and milestones
Finding friends who Like this page
Finding recent posts by others
Reviewing liked pages
Managing third-party posts
Reviewing the Right Sidebar
Using Facebook as Your Business Page or Personal Timeline
Switching from one to the other
The Facebook toolbar when using Facebook as your business page
Chapter 4: Building Your Community
Determining Your Goals and Objectives
Establishing Your Authority
Establishing Social Proof
Creating Shareable Content
Sharing instead of broadcasting
Sharing links
Using photos and video to encourage sharing
Asking questions
Using calls to action
Creating content only for followers
Targeting Updates
Handling Customer Service
Interacting regularly with followers
Addressing negative comments and reviews
Book V: Marketing Your Business
Chapter 1: Building a Network of Influence
The Importance of Engagement
Building friends and followers for your business
Connecting with your friends and followers
Integrating Facebook in Marketing Campaigns
Promoting Facebook via traditional advertising
Having a memorable URL
Using apps to build influence
Outsourcing your Facebook management
Chapter 2: Running a Social Marketing Campaign
Understanding What Makes Social Marketing Campaigns Work
Types of Facebook Campaigns
Implementing Sharing Contests
Getting a good response
Avoiding a flopped contest
Marketing a Facebook Contest
The Power of Crowdsourcing
Using crowdsourcing to create a new product
Using crowdsourcing to determine your Facebook content
Preparing Your Business Page for the Campaign
Your cover photo
A custom tab
Contact forms
Canvas apps
The ticker
Chapter 3: Using Insights to Track Your Success
Tracking Your Facebook Stats with Insights
Reviewing the main Insights page
Exporting your data
Checking out your settings
Touring the Likes Page
Understanding Reach Page Data
Finding Friends by Using the Visits Page
The All-Important Posts Page
Understanding the People Page
Getting to Know the News Feed Algorithm
Understanding how the News Feed Algorithm works
Using rank to improve your news feed position
Chapter 4: Ads, Promotions, and Offers
Finding Facebook Ads
Deciding Whether Facebook Ads Are Right for You
Choosing an ad: Facebook ads
Choosing an ad: sponsored stories
Knowing what you can’t do with ads
Creating Your Facebook Ad
What Kind of Results Do You Want for Your Ads? section
Select Images section
Text and Links section
Audience section
Account and Campaign section
Bidding and Pricing section
Review
Finding and Using the Facebook Ads Manager
Understanding the left navigation options
Generating a Report
Adding or Deleting an Ads Account Administrator
Closing Your Facebook Ads Account
Using Facebook Promotions to Market Your Business
Getting the word out
Using a strong call to action
Understanding the promotions guidelines
Using Apps to Create Customized Giveaways and Contests
ShortStack
Wildfire
Strutta
Creating Best Practices for Your Facebook Promotion
Know the goals of your promotion
Keep hoops to a minimum
Provide the what, why, and how
Go beyond your current followers
Using Facebook Offers to Reach New Customers
Chapter 5: Identifying Your Target Audience
Using Insights to Identify Your Audience
Understanding Why Online and TraditionalMarketing Are Necessary
Marketing Facebook Offline
Direct mail marketing
TV ads focused on Facebook
Radio ads focused on Facebook
Online Marketing Resources
E-mail marketing
Search marketing with PPC
Integrated Campaigns
Book VI: Developing Facebook Apps
Chapter 1: Custom Apps for Business Pages
Using Apps for Facebook Marketing
Extending the Facebook Experience
Screen real estate
Social channels
Analytics
Discovering iframes
Increasing Engagement with Apps
Draw people in with requests
Publishing stories
News feed discovery stories
Users’ permissions with apps
Apps that don’t require user permissions
Features that encourage sharing with friends
Avoiding the Reinvention of the Wheel
Chapter 2: Building Canvas Apps and Page Tabs
Finding the Differences between Canvas Apps and Page Tabs
Page tab features
Canvas app features
Choosing between a page tab and a canvas app
Creating Your App
Getting to Know App Settings
App Details page
Open Graph
Defining roles for your app
Insights in Facebook Apps
Chapter 3: Creating Your Own Apps
Creating and Deploying a Facebook App
At Facebook’s core
A basic app
App, app — who has the app?
Installing the Facebook app
Authenticating Your App
The App Details
Request permission
Chapter 4: Tour of the Facebook API
Finding Technical Information
Facebook’s online API documentation
Helpful tutorials
Understanding Facebook’s Core Concepts
Open Graph versus Graph API
Requesting access to and accessing objects
Cool core tools for creating advanced apps
Developing Apps More Easily with SDKs
Web-scripting SDKs
Mobile app–scripting SDKs
Placing Facebook Objects on Your Web Pages with Social Plugins
About the Authors
Cheat Sheet
More Dummies Products
Guide
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