3. 100 Top Action Verbs for Business, Brokering, Banking, Bargaining, and Occasionally Betting the Farm

Abandon

(1) abdicate; abjure; break off; cast aside; cede; cop out; desert; discard; drop; eliminate; forfeit; forgo; forsake; give over; give up; halt in progress; jettison; leave; not continue; quit; relinquish; renounce; surrender; throw over; yield; waive; walk out

(2) ease; lightheartedness; natural spontaneity; unrestraint; cast aside

(3) give in to emotion

Word Used in Sentence(s)

(1) “Once you start a working on something, don’t be afraid of failure and don’t abandon it. People who work sincerely are the happiest.”

—Chanakya, Indian politician, strategist, and writer (350 BC–275 BC)

(1) “Hope never abandons you; you abandon it.”

—George Weinberg, American psychologist, writer, and activist

(1) “When you have faults, do not fear to abandon them.”

—Confucius, philosopher, and political theorist (551–479 BC)

Abolish

(1) abrogate; annihilate; annul; eradicate; invalidate; negate; nullify; renounce; repeal; rescind

(2) bring an end to; cancel; close down; do away with; put an end to; stop

Word Used in Sentence(s)

(1) “This year, the Colorado House Judiciary Committee voted to abolish the death penalty, replacing it with a sentence of life without parole, and to use the money currently spent on capital punishment to help solve some 1,200 cold-case homicides.”

—Goodman, Brenda. “Georgia Murder Case’s Cost Saps Public Defense System,” New York Times, Section A, Column 5, National Desk, March 22, 2007: pg. 16.

Collocates to: coalition, death, department, education, federal, penalty, slavery, tax, voted, wants

Abridge

(1) abbreviate; condense; shorten; truncate; reduce the length of

Word Used in Sentence(s)

(1) A thoughtful editor abridged the textbook by eliminating redundant graphics and boring cases.

(1) “Abridge provided that congress shall make no law abridging the freedom of speech or of the press.”

—U.S. Constitution, 1st Amendment

(1) “The use of the head abridges the labor of the hands.”

—Henry Ward Beecher, liberal U.S. congregational minister (1813–1887)

Collocates to: immunities, law, privileges, rights

Accede

(1) agree; allow; approach; ascend; attain; come to; comply; conform; consent; enter upon; give assent; grant; succeed to; take over

(2) enter upon an office

Word Used in Sentence(s)

(1) By acceding to the minority stockholder demands, the board has established a dangerous policy.

(1) The union leaders eventually acceded to the demands of management committee.

(1) “I am not willing to be drawn further into the toils. I cannot accede to the acceptance of gifts upon terms which take the education policy of the university out of the hands of the Trustees and Faculty and permit it to be determined by those who give money.”

—Woodrow Wilson, 28th U.S. President (1826–1924)

Collocates to: demands, requests, treaty, refused, wishes

Accelerate

(1) gather speed; go faster; hasten; hurry; increase speed; move increasingly quicker; pick up speed; pick up the pace; step up

(2) happen or develop faster; progress faster

Word Used in Sentence(s)

(1) “The rush shows the extent to which wrangling in Washington over deficit reduction already is affecting the way taxpayers are spending their money. In addition to rethinking their charitable giving, some taxpayers are accelerating large medical expenses, selling appreciated stock, and even prepaying mortgages.”

—Saunders, Laura and Hanna Karp. “Fiscal Talks Spur Charitable Giving,” Wall Street Journal, December 7, 2012: p. A1.

(1) “The concept of teaming helps individuals acquire knowledge, skills, and networks. And it lets companies accelerate the delivery of current products of services while responding to new opportunities.”

—Edmondson, Amy C. “Teamwork on the Fly,” Harvard Business Review, April 2012: p. 74.

Accomplish

(1) achieve; attain; bring about; carry out; cause to happen; complete; do; gain; get done; finish; fulfill; make happen; make possible; produce; pull off; reach; realize; undertake

Word Used in Sentence(s)

(1) “Success is not measured by what you accomplish, but by the opposition you have encountered, and the courage with which you have maintained the struggle against overwhelming odds.”

—Orison Swett Marden, American spiritual author (1850–1924)

(1) “Chance can allow you to accomplish a goal every once in a while, but consistent achievement happens only if you love what you are doing.”

—Bart Conner, American Olympic gymnast (1958–)

Collocates to: goals, job, mission, objectives strategy, tactics, task, work

Achieve

(1) accomplish; attain; complete; conclude; do; finish; get; perform; pull off; reach; realize

(2) succeed in doing something

Word Used in Sentence(s)

(1) “The results you achieve will be in direct proportion to the effort you apply.”

—Denis Waitley, American motivational speaker and author (1933–)

(1) “When we think of failure, failure will be ours. If we remain undecided, nothing will ever change. All we need to do is want to achieve something great and then simply to do it. Never think of failure for what we think will come about.”

—Maharishi Mahesh, Yogi

(1) “First, have a definite, clear practical ideal; a goal, an objective. Second, have the necessary means to achieve your ends—wisdom, money, materials, and methods. Third, adjust all your means to that end.”

—Aristotle, ancient Greek philosopher, scientist, and physician (384 BC–322 BC)

(1) “Organizations do well when the people in them work hard to achieve high performance as individuals and as members of teams.”

—Schermerhorn, John and Richard Osborn, Mary UHL-Bien, and James Hunt. Organizational Behavior, 12th Ed. NY: John Wiley & Sons, Inc., 2012.

Collocates to: able, goals, help, objectives, results, necessary, order, success

Acquire

(1) attain; buy; come to possess; earn; gain; get; hold; obtain; purchase; receive

Word Used in Sentence(s)

(1) “A true friend is the greatest of all blessings, and that which we take the least care of all to acquire.”

—Francois de La Rochefoucauld, French author (1630–1680)

(1) “Men acquire a particular quality by constantly acting in a particular way.”

—Aristotle, ancient Greek philosopher and polymath (384 BC–322 BC)

(1) “The drive to acquire is most easily satisfied by an organization’s reward system—how effectively it discriminates between good and poor performances, ties rewards to performance, and gives the best people opportunities for advancement.”

—Nohria, Nitin, Boris Groysberg. and Linda-Eling Lee. “Employee Motivation: A Powerful New Tool, Honing Your Competitive Edge,” Harvard Business Review, July August 2008, p. 81.

(1) “The more I read, the more I meditate; and the more I acquire, the more I am enabled to affirm that I know nothing.”

—Voltaire, French philosopher and writer (1694–1778)

(1) “Nobody can acquire honor by doing what is wrong.”

—Thomas Jefferson, American founding father, 3rd U.S. President (1743–1826)

Collocates to: ability, able, information, land, knowledge, necessary, students, skills

Actuate

(1) activate; arouse to action; motivate; put into motion; start; trigger

Word Used in Sentence(s)

(1) Great leaders can begin actuating a new movement just with his or her vision.

(1) Toni’s speech actuated the Congress to finally act on the bill.

Adjust

(1) accommodate; alter; amend; attune; bend; change; correct; fine-tune; fix; modify; pacify; regulate; resolve; rectify; settle; tune up; tweak

Word Used in Sentence(s)

(1) “There are things I can’t force. I must adjust. There are times when the greatest change needed is a change of my viewpoint.”

—Denis Diderot, French man of letters and philosopher (1713–1784)

(1) “When it is obvious that the goals cannot be reached, don’t adjust the goals; adjust the action steps.”

—Confucius, China’s most famous teacher, philosopher, and political theorist (551–479 BC)

(1) “First, have a definite, clear practical ideal; a goal, an objective. Second, have the necessary means to achieve your ends—wisdom, money, materials, and methods. Third, adjust all your means to that end.”

—Aristotle, ancient Greek philosopher, scientist, and physician (384 BC–322 BC)

Collocates to: compensate, ideas, models, standards, themes, work

Administer

(1) control; deal out; direct; dispense; furnish a benefit; give out; govern; hand out; manage; mete out; order; oversee a process; run; supervise

Word Used in Sentence(s)

(1) “A pure democracy is a society consisting of a small number of citizens who assemble and administer the government in person.”

—James Madison, 4th U.S. President (1751–1836)

(1) “It is as useless to argue with those who have renounced the use of reason as to administer medication to the dead.”

—Thomas Jefferson, American founding father, 3rd U.S. President (1743–1826)

Collocates to: contracts, exams, plans, polices, programs, projects, tests

Advise

(1) counsel; direct; give advice; give opinion; inform; let know; make aware; notify; offer a personal opinion to somebody; recommend; opine; seek advice or information; tell someone what has happened; warn

Word Used in Sentence(s)

(1) A career counselor can advise, but the client has to act.

(1) It is better not to decide on a career until somebody can advise you.

(1) “In every society, some men are born to rule, and some to advise.”

—Ralph Waldo Emerson, American poet, lecturer, and essayist (1803–1882)

Align

(1) adjust; be or come into adjustment; bring into proper or desirable coordination; correlate

(2) arrange something in reference with something else; place in line so as to arrange in a particular order

Word Used in Sentence(s)

(1) As I consider this position, I want to be sure I am aligned with the values and culture of the organization.

(1) The firm’s objectives and goals must be aligned.

(1) “Intuitional logic should be aligned with economic logic but need not be subordinate to it. For example, all companies require capital to carry out business activities and sustain themselves. However, at great companies profit is not the sole end; rather, it is a way of ensuring that returns will continue.”

—Kanter, Rosabeth. “How Great Companies Think Differently,” Harvard Business Review, November, 2011, pg. 68.

(1) “When you examine the lives of the most influential people who have ever walked among us, you discover one thread that winds through them all. They have been aligned first with their spiritual nature and only then with their physical selves.”

—Albert Einstein, American physicist (1879–1955)

(1) “Parallels between ancient leaders and modern executives will never align perfectly, but there is definite value in making the comparisons. Ancient leaders obviously operated under different conditions and lacked many advantages that modern day CEOs take for granted, but they ran their empires by utilizing similar styles of leadership.”

—Forbes, Steve and John Prevas. Power, Ambition, Glory, NY: Crown Business Press, 2009: pg.10.

Allocate

(1) allot; designate; devote; distribute

(2) divide a sum of money or amount of resources

Word Used in Sentence(s)

(1) We will be allocating reserve funds for the project.

(1) I will allocate an annual budget toward the direct costs of the group’s work.

(1) “‘Ironically, managing a law firm’s own resources is one of the biggest challenges for lawyers in managing a client’s work. It was so hard for firms to realize that they had to allocate money among different practice departments,’ Roster says. For example, due to a shift in anticipated workload, ‘They had to decide how to allocate more money one year to their labor department than their tax department... That is something clients have to do all the time.’”

—Chanen, Jill Schachner. “Constructing Team Spirit,” ABA Journal, Volume 83, Issue 8, August 1997: pg. 58, 4p, 3c.

Collocates to: available, budgets, capital, cash, energy, limited, money, resources

Allow

(1) admit; allot; appropriate; countenance; give up; grant; let; permit; provide for; make provision for; set aside; take into account; tolerate

Word Used in Sentence(s)

(1) “Chance can allow you to accomplish a goal every once in a while, but consistent achievement happens only if you love what you are doing.”

—Bart Conner, American gold-medal gymnast (1988–)

(1) “Sometimes being a friend means mastering the art of timing. There is a time for silence. A time to let go and allow people to hurl themselves into their own destiny. And a time to prepare to pick up the pieces when it’s all over.”

—Gloria Naylor, African-American novelist and educator (1950–)

(1) “You will achieve grand dreams, a day at a time, so set goals for each day / not long and difficult projects, but chores that will take you, step by step, toward your rainbow. Write them down, if you must, but limit your list so that you won’t have to drag today’s undone matters into tomorrow. Remember that you cannot build your pyramid in twenty-four hours. Be patient. Never allow your day to become so cluttered that you neglect your most important goal / to do the best you can, enjoy this day, and rest satisfied with what you have accomplished.”

—Og Mandino, American essayist and psychologist (1923–1996)

Analyze

(1) consider; dissect; evaluate; examine; explore; interpret; investigate; probe; question; scrutinize; study

Word Used in Sentence(s)

(1) Randi analyzed the situation from all positions before making her decision.

(1) Rick will be given the responsibility of analyzing the impact of the new quotas on the sales department’s budget.

(1) “You are a product of your environment. So choose the environment that will best develop you toward your objective. Analyze your life in terms of its environment. Are the things around you helping you toward success—or are they holding you back?”

—W. Clement Stone, American author (1902–2002)

(1) “There is nothing to fear except the persistent refusal to find out the truth, the persistent refusal to analyze the causes of happenings.”

—Dorothy Thompson, American writer (1893–1961)

(1) “The method of nature: who could ever analyze it?”

—Ralph Waldo Emerson, American poet, lecturer, and essayist (1803–1882)

Collocates to: ability, collect, data, evaluate, identify, information, results, sample, situation, used

Anticipate

(1) await; be hopeful for; expect; discussion or treatment; give advance thought; look forward to; think likely; to foresee and deal with in advance; wait for

Word Used in Sentence(s)

(1) We need to anticipate our customers’ concerns and be prepared with the proper response.

(1) If we anticipate the potential risk factors, we can build into the budget a more defensible contingency.

(1) “Research shows that morning people get better grades in school, which get them into better colleges, which then lead to better job opportunities. Morning people also anticipate problems and try to minimize them.”

—Randler, Christopher. “The Early Bird Really Does Get the Worm: Defend Your Research,” Harvard Business Review, July–August 2012: p. 30.

Arrange

(1) array; authorize; catalogue; classify; fix; order; organize; position; set up; sort; stage

(2) make plans for something to be done

Word Used in Sentence(s)

(1) “A shrewd man has to arrange his interests in order of importance and deal with them one by one; but often our greed upsets this order and makes us run after so many things at once that through over-anxiety to obtain the trivial, we miss the most important.”

—François de la Rochefoucauld, French classical author (1613–1680)

Collocates to: alphabetically, ascending, carefully, chronologically, descending, haphazardly, hierarchically, symmetrically

Assimilate

(1) absorb; accommodate; incorporate; standardize

Word Used in Sentence(s)

(1) “True ideas are those that we can assimilate, validate, corroborate, and verify. False ideas are those that we cannot.”

—William James, American philosopher and psychologist (1842–1910)

(1) “Nothing is more revolting than the majority; for it consists of few vigorous predecessors, of knaves who accommodate themselves, of weak people who assimilate themselves, and the mass that toddles after them without knowing in the least what it wants.”

—Johann Wolfgang von Goethe, German playwright, poet, novelist, and dramatist (1749–1832)

(1) “It’s important for companies to gather insights from former outsiders who have assimilated successfully; managers who have grown up in an organization often don’t realize they even have a culture.”

—Watkins, Michael. “Help Newly Hired Executives Adapt Quickly,” Corporate Culture Harvard Business Review, June 2007: pg. 26.

Attain

(1) accomplish; achieve; acquire; arrive at; conquer; gain; make; manage; obtain; procure; reach; realize

Word Used in Sentence(s)

(1) “Desire is the key to motivation, but it’s determination and commitment to an unrelenting pursuit of your goal—a commitment to excellence—that will enable you to attain the success you seek.”

—Mario Andretti, American race car driver (1940–)

(1) “The highest activity a human being can attain is learning for understanding, because to understand is to be free.”

—Baruch Spinoza, Dutch philosopher (1632–1677)

(1) “While progress has been made in many firms, more work clearly needs to be done. Even among the best and brightest managers, gender equality has yet to be attained.”

—Carter, Nancy and Christine Silva. “Women in Management: Delusions of Progress,” Harvard Business Review, March 2010: pg. 21.

Augment

(1) add to; boost; bump up; enlarge; expand; increase; make bigger; supplement

Word Used in Sentence(s)

(1) Today, a person can digitally augment his music collection by hundreds of songs in a matter of minutes.

(1) We plan to augment the company security with an outside vendor.

(1) “The traditional product life cycle has created a kind of tunnel vision for marketers. Typically, they layer new product benefits on top of old ones in an endless struggle to differentiate... Over time the augmented product becomes the expected product.”

—Moon, Youngme. “Break Free from the Product Life Cycle,” Harvard Business Review, May 2005: pg. 88.

(1) “There are two ways of being happy: We must either diminish our wants or augment our means—either may do—the result is the same and it is for each man to decide for himself and to do that which happens to be easier.”

—Benjamin Franklin, American statesman, scientist, philosopher, printer, writer, and inventor (1706–1790)

Collocates to: ability, current, data, design, income, replace

Authorize

(1) accredit; commission; empower; enable; entitle; grant; license; qualify

Word Used in Sentence(s)

(1) “So great moreover is the regard of the law for private property, that it will not authorize the least violation of it; no, not even for the general good of the whole community.”

—William Blackstone, English jurist (1723–1780)

(1) Only a vice president can authorize an expenditure that has not been budgeted.

Balance

(1) assess; calculate; collate; compare; consider; equalize; evaluate; even out; keep upright; offset; settle; square; stabilize; stay poised; steady; tally; total; weigh; weight up

Word Used in Sentence(s)

(1) Managing a global enterprise requires a CEO who is adept at balancing many interests.

(1) Managers need to use a balanced approach in handling worker disputes.

Ballpark

(1) approximate; be imprecise, inexact, or vague; estimate; guess; roughly estimate; use a range

Word Used in Sentence(s)

(1) The product development team ballparked its costs rather than use net present value.

(1) The project management team ballparked the costs at 20 percent of sales.

Ballyhoo

(1) advertise; commotion; create a to-do; hullabaloo; kerfuffle; make known; make a racket, ruckus, or uproar; promote

Word Used in Sentence(s)

(1) “For all the ballyhoo about the West’s rugged individualism, such alterations required state intervention on an unprecedented scale. The costs of damming and moving water grew prohibitive even for the largest ranchers and growers, particularly as the natural flow of artesian wells ceased.”

—Dawson, Robert and Grey Brechin. “How Paradise Lost,” Mother Jones, Volume 21, Issue 6, November/December 1996: pg. 38.

Bandy

(1) exchange; give and receive

(2) spread something in an unfavorable context

(3) toss or hit something back and forth

Word Used in Sentence(s)

(1) “The wise speak only of what they know, Grima son of Galmod. A witless worm have you become. Therefore be silent, and keep your forked tongue behind your teeth. I have not passed through fire and death to bandy crooked words with a serving-man till then.”

—J.R.R. Tolkien, English writer (1892–1973)

(1) “To judge by the life choices we make, then, there are dozens of reasons for women to be pro-abortion. Yet not since the heady early days of the abortion rights movement in the late 1960s have we heard its leadership bandy around the phrase that summarizes the right we want and have come to expect: ‘abortion on demand.’”

—Hax, Carolyn. “No Birth, No Pangs,” Washington Post, March 21, 1993.

Battle test

(1) test something under the most difficult of conditions

Word Used in Sentence(s)

(1) New product development teams are battle tested by the unknown risks they will face.

(1) An uncertain economic period may be the ideal condition for battle testing your inexperienced marketing team.

Be Argus-eyed

(1) In Greek mythology, Argus was a giant with one hundred eyes each looking in a different direction. Argus was employed by the goddess Hera as a watchman to guard the nymph Io. Zeus had Argus killed by Hermes so he could pursue his passionate love, Io.

(2) having keen eyes; keenly watchful for danger; sleepless; vigilant; watchful; wary; wide awake

Word Used in Sentence(s)

(1) Corporate espionage costs firms billions of dollars so it is imperative that all employees be Argus-eyed and report any suspicious activity.

Belabor

(1) to go over and over again; ply diligently; repeat; to work carefully upon

Word Used in Sentence(s)

(1) “I wish more people would belabor the obvious, and more often.”

—Ibn Warraq, Why I Am Not a Muslim. Amherst, NY: Prometheus Books, 1995.

(1) I feel like we are wasting time if we belabor the same points already covered in previous negations.

(1) Because we belabored so long on detailed points of the budget, none of the other agenda items were covered.

Collocates to: need, not, obvious, point, want

Benchmark

(1) assessment of something so it can be compared; make a measurement that becomes a standard; to make a comparison of performance or effectiveness

Word Used in Sentence(s)

(1) “My parents’ generation’s benchmark was simple: Fat equals bad.”

—Arabella Weir, British comedian, actress, and writer (1957–)

(1) “A Chinese animation studio is already using an early commercial version of the software to increase the quality of its television productions, and Zhou is collaborating with the Frankfurtbased gaming studio Crytek, maker of the popular Crysis series of games, which are often used to benchmark the graphics performance of PCs to improve the realism of its products.”

—Anonymous. “The Next Generation of Technology: 35 Innovators Under 35,” Technology Review, September and October 2011.

(1) “This benchmarking process realigns the job positions with the most-up-to-date strategic business initiatives.”

—Hayashi, Shawn Kent. Conversations for Creating Star Performers. NY: McGraw Hill, 2012.

(1) “After brainstorming and formalizing our instincts, we commissioned a consulting firm to provide us with competitor benchmarketing. Our instincts confirmed, we clearly saw the way forward. We would reinforce our Burberry heritage, our Brutishness, by emphasizing and growing our core luxury products, innovating them, and keeping them at the heart of everything we do.”

—Ahrendts, Angele. “Turning an Aging British Icon into a Global Luxury Brand: How I Did It,” Harvard Business Review, January and February, 2013: pg. 41.

Bootstrap

(1) initiative; manage without assistance; succeed with few resources

Word Used in Sentence(s)

(1) Many entrepreneurs bootstrap the startup of their new businesses rather than seeking venture capital.

Build

(1) assemble; construct; erect; fabricate; join together; make; manufacture; put together; put up

(2) encourage; foster; grow

Word Used in Sentence(s)

(1) “The TAD covering Atlantic Station has poured nearly $330 million in bonds to transform a former steel mill into one of the city’s biggest retail attractions. The money helped build office towers, retail developments, housing units, and the posh Twelve Hotel, as well as the roads and infrastructure that help link the complex to the rest of Atlanta.”

—Bluestein, Greg. “Uneven Results for Tax Districts,” Atlanta Journal Constitution, June 13, 2012: pg. 1A.

(1) “Law firms seeking to become international behemoths are chasing cross-border mergers to build brands with thousands of lawyers from Boston to Beijing and beyond.”

—Smith, Jennifer. “With CROSS-Border Mergers, Law Firms Enter Arms Race, Marketplace,” Wall Street Journal, December 10, 2012: pg. B1.

(1) “To build may have to be the slow and laborious task of years. To destroy can be the thoughtless act of a single day.”

—Winston Churchill, British orator, author, and prime minister (1874–1965)

(1) “I don’t build in order to have clients. I have clients in order to build.”

—Ayn Rand, American writer and novelist (1905–1982)

Burn one’s boats

(1) burn one’s bridges; choose a killing ground; commit to a course of action; cut oneself off from all means or hope of retreat; go for broke; irreversible course of action; nail one’s colors to the mast; to put oneself in a position from which there is no going back

Word Used in Sentence(s)

(1) In 310 BC, Agathocles of Syracuse sailed his army to Carthage and burned his boats so his soldiers knew that the price of failure would be their death.

Campaign

(1) battle; canvass; engage; fight; hold an operation; participate; push; struggle; to crusade;

Word Used in Sentence(s)

(1) “I have tried to talk about the issues in this campaign... and this has sometimes been a lonely road, because I never meet anybody coming the other way.”

—Adlai E. Stevenson, American politician (1900–1965)

(1) “To campaign against colonialism is like barking up a tree that has already been cut down.”

—Andrew Cohen, American philosopher and visionary (1955–)

Capitalize

(1) benefit; finance; profit from; supply funds for profit; take advantage of

Word Used in Sentence(s)

(1) “Expect the best. Prepare for the worst. Capitalize on what comes.”

—Zig Ziglar, American author, salesman, and motivational speaker (1906–2012)

(1) “What you have, what you are—your looks, your personality, your way of thinking—is unique. No one in the world is like you. So capitalize on it.”

—Jack Lord, American television, film, and Broadway actor (1920–1998)

(1) “We’re looking to have the ability to come in and be able to capitalize on the marketing in order to grow the top-line. We basically leverage what has worked with our other successful acquisitions—investment in marketing, retention, and student services.”

—John Larson, American, U.S. Representative (1948–)

(1) “He poured resources in R&D and capitalized on two of the company’s exceptional capabilities—rapid innovation using deep customer insights and flexible manufacturing.”

—Hirsh, Evan and Kasturi Rangan. “The Grass Isn’t Greener: Idea Watch,” Harvard Business Review, January–February 2013: pg. 23.

Capitulate

(1) acquiesce; cede; give in; give up; give way; relent; submit; surrender; yield

Word Used in Sentence(s)

(1) When the company brought in non-union workers, the union capitulated and went back to work without a new contract.

(1) The union bargaining team was forced to capitulate on the pension issue.

(1) “I will be conquered; I will not capitulate.”

—Samuel Johnson, English poet, critic, and writer (1709–1784)

(1) Today, successful selling should produce a win-win outcome, not one in which the buyer feels like they had to capitulate.

Catapult

(1) fling; hurl; hurtle; project; propel; shoot; sling; sling shot; throw; throw with great force; thrust suddenly; toss

Word Used in Sentence(s)

(1) “Mr. Petrosian—whose father names him Tigran after a former chess champion with the same surname—is one of a legion of top chess players that have catapulted the poor nation of three million into world beaters on the 64-square board.”

—Parkinson, Joe. “Winning Move: Chess Reigns as Kingly Pursuit in Armenia,” WSJ, December 4, 2012: pg. A1.

(1) “Some authors have what amounts to a metaphysical approach. They admit to inspiration. Sudden and unaccountable urgencies to write catapults them out of sleep and bed. For myself, I have never awakened to jot down an idea that was acceptable the following morning.”

—Fannie Hurst, American novelist (1889–1968)

(1) “The initiative, known as a middle college high school, is patterned after similar programs in California, Texas, and New York. It is the first of its kind in Maryland. ‘The idea behind the program is to catapult a young person forward, providing them not just with access but with skills on how to be successful,’ said Cecilia Cunningham, the executive director of the New York-based Middle College National Consortium.”

—Wiggins, Ovetta. “Doubling Up on Education,” Chicago Sun Times, Metro June 14, 2012: pg. B01.

(1) “By positioning—or repositioning—their products in unexpected ways, companies can change how customers mentally categorize them. As a result, companies can rescue products foundering in the maturity stage of the product life cycle and return them to the growth phase. And they can catapult new products forward into the growth phase, leapfrogging obstacles that could slow consumers’ acceptance.”

—Moon, Youngme. “Break Free from the Product Life Cycle,” Harvard Business Review, May 2005: pg. 88.

Catch fire

(1) to become remarkably successful

(2) ignite; to burn;

Word Used in Sentence(s)

(1) “Catch on fire with enthusiasm and people will come for miles to watch you burn.”

—John Wesley, English evangelist (1703–1791)

(1) “For it is your business, when the wall next door catches fire.”

—Horace, Ancient Roman poet (65 BC–8 BC)

Catch the wave

(1) take advantage of a trend to seize an opportunity

Word Used in Sentence(s)

(1) Many businesses will try to catch the wave with social media.

(1) A business strategy is a well thought-out plan, not “let’s catch the wave” of the next hot industry cycle.

Catenate

(1) connect in a series of ties or links; to chain

Champion

(1) advocate; back; campaign for; crusade for; excel; fight for; stand up for; support; to be a winner uphold

Word Used in Sentence(s)

(1) Sharon was the champion for the new compensation plan.

(1) “We cannot be both the world’s leading champion of peace and the world’s leading supplier of the weapons of war.”

—Jimmy Carter, 39th U.S. President (1924–)

(1) “Champion the right to be yourself; dare to be different and to set your own pattern; live your own life and follow your own star.”

—Wilfred Peterson, American author (1900–1995)

Channel

(1) concentrate; conduit; control; convey; course; direct; feed; focus; path; route

Word Used in Sentence(s)

(1) “A strong man and a waterfall always channel their own path.”

—Unknown

(1)Goals help you channel your energy into action.”

—Les Brown, American author, entrepreneur, and motivational speaker (1912–2001)

(1) “You know how often the turning down this street or that, the accepting or rejecting of an invitation, may deflect the whole current of our lives into some other channel. Are we mere leaves, fluttered hither and thither by the wind, or are we rather, with every conviction that we are free agents, carried steadily along to a definite and pre-determined end?”

—Arthur Conan Doyle, Sr., Scottish writer (1859–1930)

(1) “Marketing and finance have a famously fractious relationship, with each accusing the other of failing to understand how to create value. That tension may seem to be dysfunctional, but when channeled right, it can actually be productive.”

—Reprint F0706D, Harvard Business Review, June 2007: pg. 25.

Classify

(1) arrange; assort; catalog; categorize; class; distribute into groups; grade; group; list by some order or sequence; organize; sort

Word Used in Sentence(s)

(1) “The small part of ignorance that we arrange and classify, we give the name of knowledge.”

—Ambrose Bierce, American writer, journalist, and editor (1842–1914)

Collaborate

(1) act as a team; assist; cooperate; join forces; pool resources; team up; work with others to achieve common goals; work together

Word Used in Sentence(s)

(1) A professional career counselor will collaborate with a client rather than see him or her as a customer.

(1) “The way to create job benchmarks is by inviting the key stakeholders and the team of subject matter experts to collaborate on defining the position.”

—Hayashi, Shawn Kent. Conversations for Creating Star Performers, NY: McGraw Hill, 2012.

(1) “EMCF’s ability to collaborate with industry peers created substantial benefits for society and set an example for others—notably the Obama administration, which found the pilot and inspiration for its Social Innovation Fund...”

—Tierney, Thomas. “Collaborating for the Common Good,” Harvard Business Review, July–August 2011: pg. 38.

(1) “A traditional project management approach would not work for the proposed project. Success depended on bridging dramatically different national, organizational, and occupational cultures to collaborate in fluid groupings that emerged and dissolved in response to needs that were identified as the work progressed.”

—Edmondson, Amy C. “Teamwork on the Fly: Spotlight,” Harvard Business Review, April 2012: pg. 74.

(1) In today’s global economy, many businesses must practice coopitition which is collaboration with not only intra-departmental groups but also vendors, suppliers, stakeholders, NGOs, and, in some cases, competitors.

Communicate

(1) be in touch; be in verbal contact; call; connect; converse; convey; correspond; e-mail; impart; interconnect; join; publish; reveal; share; speak; talk; text; transmit information, thoughts, or feelings; wire; write

Word Used in Sentence(s)

(1) “Great companies have three sets of stakeholders: customers, employees, and shareholders—in order of importance...the board should communicate that formula to the shareholders so they understand the greater good that the company represents.”

—Horst, Gary. Business Advisor, “CEOs Need a NEW Set of Beliefs,” HBR Blog, September 21, 2012: pg. 22.

(1) “Ninety percent of leadership is the ability to communicate something people want.”

—Dianne Feinstein, American Senator (1933–)

(1) “Start with good people, lay out the rules, communicate with your employees, motivate them, and reward them. If you do all those things effectively, you can’t miss.”

—Lee Iacocca, American business executive (1924–)

(1) “Mayor Bill Akers of Seaside Heights, NJ now removed from the whirlwind of Hurricane Sandy’s ferocity, and with the benefit of hindsight, the major says he has his regrets. He could, he says, have stopped by one of the shelters to speak to residents personally. He would have communicated information sooner.”

—Goldberg, Dan. “Responses to Sandy: From Great to Galling, In Perspective, Middlesex Edition,” Star Ledger, November 11, 2012: pg. 1.

Collocates to: ability, able, effectively, information, language, ways

Conduct

(1) carry on; control; direct; guide; head; lead; manage; operate; steer; supervise

Word Used in Sentence(s)

(1) The tests were conducted last week.

(1) Hank will manage the team conducting the pre-launch tests.

Conform

(1) comply; follow actions of others; go along with

Word Used in Sentence(s)

(1) “This is the very devilish thing about foreign affairs: They are foreign and will not always conform to our whim.”

—James Reston, Scottish journalist (1909–1995)

(1) “A man’s faults all conform to his type of mind. Observe his faults and you may know his virtues.”

—Chinese Proverb

Conserve

(1) avoid waste; be careful with; go easy on; husband; keep something from damage, harm, or loss; maintain; preserve; protect; safeguard; save; support; use sparingly so not to exhaust

(2) bottle; can; put up; store

Word Used in Sentence(s)

(1) The firm’s new energy policy will conserve more than 50 thousand megawatts of electrical power per month.

(1) “The U.S. Department of Defense took an unprecedented step on May 15, 2007, blocking troop access to MySpace, YouTube, and other popular websites. The official reason was to conserve bandwidth.”

—Fritzon, Art, Lloyd Howell, and Dov Zakheim. “Military of Millennials,” Strategy +Business, Issue 9, Winter 2000: pg. 18.

(1) “In the end, we will conserve only what we love. We will love only what we understand. We will understand only what we are taught.”

—Baba Dioum, Senegalese environmentalist and poet (1937–)

Collocates to: biodiversity, cash, effort, electricity, energy, fuel, heat, help, power, resources, species, water

Consider

(1) bear in mind; believe; care about; chew over; cogitate; contemplate; deliberate; deem; judge; ponder; regard as; reflect or mull over; ruminate; study; take into account; think; weigh

Word Used in Sentence(s)

(1) “You must consider the bottom line, but make it integrity before profits.”

—Denis Waitley, American motivational speaker and author (1933–)

(1) “The greatest difficulty is that men do not think enough of themselves, do not consider what it is that they are sacrificing when they follow in a herd, or when they cater for their establishment.”

—Ralph Waldo Emerson, American poet, lecturer, and essayist (1803–1882)

Constitute

(1) build; compose; comprise; consist of; enact; establish; form; found; habit; habits; make; make up; physique; set up

Word Used in Sentence(s)

(1)Bad planning on your part does not constitute an emergency on my part.”

—Unknown

(1)Force does not constitute right...obedience is due only to legitimate powers.”

—Jean-Jacques Rousseau, French philosopher and writer (1712–1778)

(1)Books constitute capital. A library book lasts as long as a house, for hundreds of years. It is not, then, an article of mere consumption but fairly of capital, and often in the case of professional men, setting out in life, it is their only capital.”

—Thomas Jefferson, American founding father, 3rd U.S. President (1743–1826)

Coordinate

(1) bring together; combine; direct; harmonize; manage; match up; organize; synchronize; work together

Word Used in Sentence(s)

(1) I want to see that marketing and sales have coordinated their efforts much better.

(1) “Of all the things I have done, the most vital is coordinating the talents of those who work for us and pointing them towards a certain goal.”

—Walt Disney, American film producer, director, screenwriter, voice actor, animator, entrepreneur, entertainer, and international icon (1901-1965)

(1) “My experience in government is that when things are non-controversial and beautifully coordinated, there is not much going on.”

—John F. Kennedy, 35th U.S. President (1917–1963)

Create

(1) bring about; build; cause to come into being; compose; design; give rise to; produce

Word Used in Sentence(s)

(1) “Effective leaders create a relationship through conversations that engage their followers. The quality of the relationship we have with our employees and teams is based on the intentional developmental conversations we create with them over time.”

—Hayashi, Shawn Kent. Conversations for Creating Star Performers, NY: McGraw Hill, 2012.

(1) “Creating success requires respect for everyone’s needs, talents, and aspirations, as well as an understanding of the dynamics of human behavior in organizational systems.”

—Schermerhorn, John, Richard Osborn, Mary UHL-Bien, and James Hunt. Organizational Behavior, 12th Ed. NY: John Wiley & Sons, Inc., 2012.

(1) “In the sky, there is no distinction of east and west; people create distinctions out of their own minds and then believe them to be true.”

—Buddha, India, spiritual teacher from the Indian subcontinent, on whose teachings Buddhism was founded (circa 556 BC–456 BC)

(1) “If you don’t create change, change will create you.”

—Unknown

Cross the Rubicon

(1) decision that cannot be reversed; die is cast; no turning back; pass a point of no return; take the plunge

Word Used in Sentence(s)

(1) “A great statesman crosses the Rubicon without considering the depth of the river. Once he or she declares to cross it, they must face any challenges and risks during the journey. Fretting on the shore won’t make the dangers go away.”

—Chang Dal-Joong, Korea JoongAng Daily

Curtail

(1) abridge; cut short; make less; scale back; shorten

Word Used in Sentence(s)

(1) Many school districts have had to curtail the non-core classes and add that time to science and math courses.

(1) We were forced to curtail the grand opening celebration due to power failure.

(1) “The budget should be balanced. Public debt should be reduced. The arrogance of officialdom should be tempered, and assistance to foreign lands should be curtailed, lest Rome become bankrupt.”

—Marcus Tullius Cicero, ancient Roman lawyer, writer, scholar, orator, and statesman (106 BC–43 BC)

Decide

(1) adopt; agree; conclude; elect; fix on; go for; make a choice or come to a conclusion; make up your mind; opt; pick; resolve; select; settle on; take

Word Used in Sentence(s)

(1) “Whatever you do, you need courage. Whatever course you decide upon, there is always someone to tell you that you are wrong. There are always difficulties arising that tempt you to believe your critics are right.”

—Ralph Waldo Emerson, American poet, lecturer, and essayist (1803–1882)

(1) “The possibilities are numerous once we decide to act and not react.”

—George Bernard Shaw, Irish literary critic, playwright, and essayist (1856–1950)

Defer

(1) adjourn; bow; delay; give ground; hold off; lay over; postpone; put off; remit; shelve; stay; submit; suspend; stay; table; yield; wait; waive

Word Used in Sentence(s)

(1) “”Morgan Stanley Chairman and Chief Executive James Gorman has been a strong proponent of deferred pay, an approach favored by regulators and risk management experts. Traders are less likely to engage in risky behavior if they know the firm owes them millions of dollars in deferred compensation, according to his argument.”

—Lucchetti, Aaron and Brett Phibin. “Bankers Get IOUs Instead of Bonus Cash,” Wall Street Journal, January 16, 2013: pg. A1.

Delegate

(1) appoint; assign; person assigned to represent others; transfer power

Word Used in Sentence(s)

(1) “Based upon studies on the practices of 20 leading multinational corporations, we conclude that a heavy reliance on first tier suppliers is dangerous and the delegation has gone too far.”

—Choi, Thomas and Tom Linton. “Don’t Let Your Supply Chain Control Your Business,” Harvard Business Review, December 2011: pg. 113.

(1) “Best practice companies such as Apple, Dell, HP, Honda, IBM, LGE, and Toyota do what we just advised: They have approved vendor lists but never completely relinquish decisions about a product’s components and material to top-tier suppliers. They carefully determine which items they should directly source themselves and which they should totally delegate.”

—Choi, Thomas and Tom Linton. “Don’t Let Your Supply Chain Control Your Business,” Harvard Business Review, December 2011: pg. 113.

Deliberate

(1) confer; consider; consult; debate; meditate; mull over; plan; ponder; reflect; think carefully; weigh carefully

Word Used in Sentence(s)

(1) “Take time to deliberate, but when the time for action has arrived, stop thinking and go in.”

—Napoleon Bonaparte, French military and political leader (1769–1821)

(1) “It is only after time has been given for a cool and deliberate reflection that the real voice of the people can be known.”

—George Washington, American, one of the founding fathers of the United States, serving as the commander-in-chief of the Continental Army during the American Revolutionary War, 1st U.S. President (1732–1799)

Collocates to: act, attempt, choice, decision, deliberate, effort, policy, slow, speed, strategy

Delineate

(1) describe accurately; determine; draw an outline; identify or indicate by marking with precision; fix boundaries; represent something

Word Used in Sentence(s)

(1) I plan to delineate my ideas regarding the new product in my presentation to the executive committee.

(1) “Do you want to know who you are? Don’t ask. Act! Action will delineate and define you.”

—Thomas Jefferson, American founding father, 3rd U.S. President (1743–1826)

(1) His responsibility was to delineate the scope of internal audits for the board finance committee.

Collocates to: boundary, combinations, limit, sections, scope, used

Demand

(1) ask; call for; claim; command; entail; exact; insist; mandate; necessitate; order; petition; require; requisition; stipulate; ultimatum; want

Word Used in Sentence(s)

(1) “Coaching and mentoring demand a multilayered knowledge that managers don’t need to call their own.”

—Nigro, Nicholas. The Everything Coaching and Mentoring Book, Avon, Ma.: Adams Media Corp., 2003.

(1) “Power concedes nothing without a demand. It never did and it never will.”

—Frederick Douglass, American abolitionist, lecturer, author (1817–1895)

(1) “Great organizations demand a high level of commitment by the people involved.”

—Bill Gates, American entrepreneur and founder of Microsoft Co. (1955–)

Depreciate

(1) belittle; derogate; disparage; lower the value of

Word Used in Sentence(s)

(1) “Today people who hold cash equivalents feel comfortable. They shouldn’t. They have opted for a terrible long-term asset, one that pays virtually nothing and is certain to depreciate in value.”

—Warren Buffet, American business magnate, investor, and philanthropist (1930–)

(1) “Those who profess to favor freedom, and yet depreciate agitation, are men who want crops without plowing up the ground.”

—Frederick Douglass, American social reformer, orator, writer, and statesman (1818–1895)

Develop

(1) achieve; advance; build up; evolve; expand; exploit; expound; extend; gain; generate; grow; increase; mature; strengthen; unfold; widen

(2) make known gradually

Word Used in Sentence(s)

(1) Someone will have to develop the software for this project.

(1) A manager’s role includes developing his or her people to their fullest potential.

(1) “Smaller scale financial models since have been developed, with more advanced techniques including models called Edo and Sigma.”

—Hilenrath, Jon. “Fed’s Computer Models Pose Problems,” Wall Street Journal, December 31, 2012: pg. A3.

Collocates to: ability, help, plan, program, relationships, skills, strategies, students, understanding

Devise

(1) conceive; concoct; contrive; create; design; develop; formulate; imagine or guess; invent; plan; plot; sot up; think up; work out or create something

Word Used in Sentence(s)

(1) The engineering team devised the solution to the problem.

Differentiate

(1) acquire a different and unique character; be a distinctive feature, attribute, or trait; become different or specialized by being modified; become distinct; mark as different; segregate; separate; set apart; tell apart

Word Used in Sentence(s)

(1) “Jack Trout updated his ideas on positioning consumer products with his book, The New Positioning, co-authored with Steve Rivikin. Trout also began talking about differentiation, in which the focus of the marketing effort is communicating how your product is unique compared to competitive products.”

—Trout, Jack and Steve Rivikin. Differentiate or Die, Editor, Chris Murray. NY: Penguin Books, 2006.

Direct

(1) address; aim; calculate; command; conduct; engineer; guide; head; immediate; lead; maneuver; orchestrate; send; take aim; target

(2) control the course; guide; point the way; show the way; steer

Word Used in Sentence(s)

(1) Directing is one of the four primary functions of management.

(1) “The results you achieve will be in direct proportion to the effort you apply.”

—Denis Waitley, American motivational speaker and author (1933–)

(1) “In essence, if we want to direct our lives, we must take control of our consistent actions. It’s not what we do once in a while that shapes our lives, but what we do consistently.”

—Anthony Robbins, American advisor to leaders (1960–)

“Great ambition is the passion of a great character. Those endowed with it may perform very good or very bad acts. All depends on the principals which direct them.”

—Napoleon Bonaparte, French general, politician, and emperor (1769–1821)

Disburse

(1) distribute; expend; give out; hand out; lay out; pay out

Word Used in Sentence(s)

(1) Our company disburses thousands of dollars in college scholarships every year.

Do your homework

(1) be informed; be prepared; get ready

Word Used in Sentence(s)

(1) Shana really did her homework in preparation for the job interview.

Double down

(1) to engage in risky behavior, especially when one is already in a dangerous situation

(1) “Voters go to the polls with an unusually clear choice in U.S. economic policy: We can double down on the current approach in hopes that bigger government will create jobs, or we can adopt growth policies that are more market-oriented and less government-centered.”

—Malpass, David. “Romney, Obama, and the Economic Choice,” Wall Street Journal, November 6, 2012: PA17.

(1) “Leading figures on both sides doubled down on their positions in interviews that aired Sunday. They blamed each other for the current standoff, reflecting the talks that House Speaker John Boehner (R, Ohio) told Fox News Sunday have gone nowhere.”

—Paletta, Damiah. “Fiscal Cliff Talks at Stalemate,” Wall Street Journal, December 3, 2012: pA3.

Down scope

(1) downsizing a project; reevaluating whether a project should be done; strategic divestiture undertaken to refocus the firm on its core businesses and back to a more optimal level of diversification

Word Used in Sentence(s)

(1) Unlike down scoping, downsizing involves strategically laying-off employees during times of economic stress. Such activity is clearly different from down scoping, which centers on refocusing to capture proper strategic control of the firm.

Draw lines in the sand

(1) a particular idea or activity will not be supported or accepted; to create or declare an artificial boundary and imply that crossing it will cause trouble

Word Used in Sentence(s)

(1) “House Speaker John Boehner of Ohio in a conference call Wednesday told fellow Republicans to avoid drawing lines in the sand. ‘We don’t want to box the White House out.’”

—Paletta, Damiam, Carol E. Lee, and Bendavid Naftali, “Pressure Rises on Financial Crisis,” WSJ, November 9, 2012.

“My Line in the Sand: No More Defense Cuts”

—Headline of Wall Street Journal Article by Senator Joe Lieberman, November 26, 2012.

(1) If you have been negotiating in good faith and have been truthful, yet the other side continues to hold on to untenable positions, you may have to draw a line in the sand and be prepared to walk away.

Drive

(1) ambition; determination to make something occur; energy; force into a particular state or condition; get up and go; initiative; instinct; move or propel forcefully; passion to succeed; provide momentum; steer progress towards

Word Used in Sentence(s)

(1) “We herd sheep, we drive cattle, we lead people. Lead me, follow me, or get out of my way.”

—General George S. Patton, American general in World Wars I and II (1885–1945)

(1) “Enthusiasm releases the drive to carry you over obstacles and adds significance to all you do.”

—Norman Vincent Peale, American Protestant clergyman and writer (1898–1993)

(1) “Good business leaders create a vision, articulate the vision, passionately own the vision, and relentlessly drive it to completion.”

—Jack Welch, American chemical engineer, business executive, and author (1935–)

Earmark

(1) allocate; allot; appropriate; assign; set aside; to set aside or reserve for special purpose

(2) to mark the ears of livestock for special identification

(3) to set a distinctive mark on

Word Used in Sentence(s)

(1) “The earmark favor factory needs to be boarded up and demolished, not turned over to new management that may or may not have a better eye for earmarks with ‘merit.’”

—Tom Colburn, American, United States Senator, medical doctor (1948–)

Collocates to: ban, money, process reform, request, spending

Earn one’s wings

(1) authorize; certify; check out; cut it; empower; enable; endow; entitle; equip; fill the bill; fit; make it; make ready; make the cut; measure up; pass; pass muster; prepared; prove competency or worth; sanction; score; qualify; to be reliable

Word Used in Sentence(s)

(1) There are too many young people coming out of college today who don’t want to earn their wings in the traditional manner as a generalist but rather by specializing in a highly individualized role.

Effect

(1) accomplish; bring about; make happen; to go into operation

Word Used in Sentence(s)

(1) The strategic plan is now in effect.

(1) “Words differently arranged have a different meaning, and meanings differently arranged have a different effect.”

—Blaise Pascal, French mathematician, philosopher, and physicist (1623–1662)

(1) “Cause and effect, means and ends, seed and fruit cannot be severed; for the effect already blooms in the cause, the end preexists in the means, the fruit in the seed.”

—Ralph Waldo Emerson, American poet, lecturer, and essayist (1803–1882)

Embed

(1) implant; insert; place something or place something solidly; set in; set or fix firmly in a surrounding mass to set flowers in the earth

(2) fix in the mind or memory

(3) insert a code or virus, a routine for monitoring into a software program

(4) assign an observer to a group

Word Used in Sentence(s)

(1) “Business leaders naturally want their company’s strategy to be understood and accepted by employees or, as we call it, ‘embedded.’”

—Calunic, Charles and Immanuel Hermerck. “How to Help Employees ‘Get’ Strategy,” Harvard Business Review, 2012: pg. 24.

(1) “What accounts for the overwhelming importance of top managers to embeddedness? We believe the explanation is two-fold. Senior leaders should have a unique understanding of their company’s strategy; there may be no equal substitute when it comes to communicating and discussing it. And their position at the top is powerfully symbolic, giving them more credibility and authority than others have.”

—Calunic, Charles and Immanuel Hermerck. “How to Help Employees ‘Get’ Strategy,” Harvard Business Review, 2012: pg. 24.

(1) “Embedded in the five fundamental practices of exemplary leadership discussed above are behaviors that can serve as the basis for learning to lead. We call these the Ten Commandments of Leadership.”

—Kouzes, James and Barry Posner. The Leadership Challenge. San Francisco, CA: Jossey-Bass Publisher, 1999.

Empower

(1) allow; authorize; give authority or power to; sanction

(2) make one stronger and more confident, especially in controlling their life and claiming their rights

Word Used in Sentence(s)

(1) “I’m slowly becoming a convert to the principle that you can’t motivate people to do things, you can only demotivate them. The primary job of the manager is not to empower but to remove obstacles.”

—Scott Adams, American cartoonist (1957–)

(1) “As we look ahead into the next century, leaders will be those who empower others.”

—Bill Gates, American business magnate, philanthropist, and former chief executive and current chairman of Microsoft (1955–)

(1) “Fear does not have any special power unless you empower it by submitting to it.”

—Les Brown, American big band leader and composer (1912–2001)

(1) “In most companies, cultural resistance to empowering employees to use technology is system wide.”

—Bernoff, Jeff and Ted Schadler. “Empowered,” Harvard Business Review, July–August 2010: pg. 95.

Collocates to: America, individuals, people, students, women

Enable

(1) aid; allow; assist; empower; facilitate; make possible; permit; render capable or able for some task; qualify; support

Word Used in Sentence(s)

(1) “The 1648 settlement at Westphalia, though setbacks were many and vicious, enabled procedures fostering what eventually would be ‘the international community,’ a term that curled many a lip in the midst of the twentieth-century world wars.”

—Hill, Charles. “Notable & Quotable,” Wall Street Journal, December 1, 2012: pg. A13.

(1) “Still, creating a system that enables employees to achieve great things—as a group—often comes down to the work of a single leader.”

—Hann, Christopher. “The Masters,” Entrepreneur, March 2012: pg. 58.

(1) “Moral courage enables people to stand up for a principle rather than stand on the sidelines.”

—Kanter, Rosabeth. “Courage in the C-Suite,” Harvard Business Review, December 2011: pg. 38.

(1) “Employees are motivated by jobs that challenge and enable them to grow and learn, and they are demoralized by those that seem to be monotonous or lead to a dead end.”

—Nohria, Nitin, Boris Groysberg, and Linda-Eling Lee. “Employee Motivation: A Powerful New Tool, Honing Your Competitive Edge,” Harvard Business Review, July–August 2008: pg. 81.

Encourage

(1) advance; assist something to occur; boost; further; give hope, confidence, or courage; motivate to take a course of action

Word Used in Sentence(s)

(1) “Our duty is to encourage everyone in his struggle to live up to his own highest idea, and strive at the same time to make the ideal as near as possible to the truth.”

—Swami Vivekananda, Indian spiritual leader of the Hindu religion (1863–1902)

(1) “Leaders must encourage their organizations to dance to forms of music yet to be heard.”

—Warren G. Bennis, American scholar, organizational consultant, and author (1925–)

(1) “Our analysis, to our knowledge, the first of its kind, found that firms that indiscriminately encourage all their customers to buy more by cross-selling are making a costly mistake: A significantly subset of cross-buyers are highly unprofitable.”

—Shah, Denish, and V. Kumar. “The Dark Side of Cross-Selling, Idea Watch,” Harvard Business Review, December 2012: pg. 21.

(1) “Big business can do more to support smaller enterprises in their supply and distribution chains. To encourage small and medium-size businesses on the basis of their productivity rather than their experience or size would help establish the idea that everyone has a stake in the capitalist system.”

—Forester de Rothschild, Lynn and Adam Posen. “How Capitalism Can Repair Its Bruised Image: Opinion,” Wall Street Journal, January 2, 2013: pg. A17.

Collocates to: designed, development, efforts, growth, investment, polices, students, teachers

Encroach

Word Used in Sentence(s)

(1) “Never give way to melancholy; resist it steadily, for the habit will encroach.”

—Sydney Smith, English clergyman and essayist (1771–1845)

Collocates to: land, on, upon, rights, territory

Energize

(1) active; arouse; brace; excite; pump up; stimulate; to put fourth energy; vigorous

Word Used in Sentence(s)

(1) “The world of the 1990s and beyond will not belong to ‘managers’ or those who can make the numbers dance. The world will belong to passionate, driven leaders—people who not only have enormous amounts of energy but who can energize those whom they lead.”

—Jack Welch, American chemical engineer, business executive, and author (1935–)

(1) “We look at the dance to impart the sensation of living in an affirmation of life, to energize the spectator into keener awareness of the vigor, the mystery, the humor, the variety, and the wonder of life. This is the function of the American dance.”

—Martha Graham, American dancer, teacher, and choreographer (1894–1991)

Establish

(1) begin; bring about; create; form; found; inaugurate; launch; set up or start something

(2) ascertain; authenticate; confirm; corroborate; cause something to be recognized; determine; find out; prove; show; verify

Word Used in Sentence(s)

(1) “Leaders establish the vision for the future and set the strategy for getting there; they cause change. They motivate and inspire others to go in the right direction and they, along with everyone else, sacrifice to get there.”

—John Kotter, American, former professor at the Harvard Business School, and acclaimed author (1947–)

(1) “College football ad deals also give marketers the chance to establish a presence on college campuses, notes marketers such as GM’S Chevrolet brand.”

—Bachman, Rachel and Mathew Futterman. “College Football’s Big-Money, Big-Risk Business Model,” Wall Street Journal, December 10, 2012: pg. B1.

Exceed

(1) beat; go beyond; surpass what was expected or thought possible; outdo; overachieve; to be more or greater than

Word Used in Sentence(s)

(1) “People expect a certain reaction from a business, and when you pleasantly exceed those expectations, you’ve somehow passed an important psychological threshold.”

—Richard Thalheimer, American business executive

(1) “Rarely do the followers exceed the expectations of the leaders.”

—Unknown

Excel

(1) shine; stand out; surpass

(2) be better, greater, or superior to others in the same field, profession, endeavor

Word Used in Sentence(s)

(1) “Allow yourself to be inspired. Allow yourself to succeed. Dare to excel.”

—Unknown

(1) “Those who are blessed with the most talent don’t necessarily outperform everyone else. It’s the people with follow-through who excel.”

—Mary Kay Ash, American businesswoman, founder of Mary Kay Cosmetics (1915–)

(1) “I founded Wang Laboratories to show that Chinese could excel at things other than running laundries and restaurants.”

—An Wang, Chinese-born American computer engineer and inventor (1920–1990)

Expedite

(1) ease the progress of; hasten; speed up

Word Used in Sentence(s)

(1) “The art of statesmanship is to foresee the inevitable and to expedite its occurrence.”

—Charles M. de Talleyrand, French statesman (1754–1838)

Expunge

(1) blot out; cancel; cut; delete; erase completely; wipe out

Word Used in Sentence(s)

(1) “There is no man, however wise, who has not at some period of his youth said things, or lived in a way the consciousness of which is so unpleasant to him in later life that he would gladly, if he could, expunge it from his memory.”

—Marcel Proust, French novelist, critic, and essayist (1871–1922)

(1) “Every burned book or house enlightens the world; every suppressed or expunged word reverberates through the earth from side to side.”

—Ralph Waldo Emerson, American poet, lecturer, and essayist (1803–1882)

Expurgate

(1) seize property from owner for public sale

(2) remove passages from works deemed obscene

(3) delete; expunge

Word Used in Sentence(s)

(1) It was clear that the outside consultant did not understand our market because I had to expurgate nearly the entire marketing plan he submitted.

Fight on death ground

(1) deliberately choose a strategy that leaves no options other than winning

Word Used in Sentence(s)

(1) “When it comes to the carbon pricing agenda, PM Gillard and her Labor Government are fighting on death ground—the terrain that the military strategist Sun Tzu described more than 2,000 years ago in The Art of War.”

—Ewbank, Leigh, “Carbon Price Fight on Death Ground,” ABCnews.net, March 17, 2011.

First move

(1) first to market; initial action; quick action

Word Used in Sentence(s)

(1) An experienced web developer’s first move is to get the client’s signature on a comprehensive website development contract before starting any project.

(1) “The advantages to those who are first movers are three: (1) Technological leadership, (2) Preemption of assets and capital, and (3) Increase in buyer switching costs.”

—Lieberman, Marvin and David Montgomery. “First-Mover Advantages,” Research Paper 969, Stanford Business School, October 1987.

Forge

(1) come up with a concept, explanation, idea, theory, principle or theory; contrive; create

(2) beat; make out of components

(3) move ahead or act with sudden increase in motion or speed

Word Used in Sentence(s)

(1) “People are more inclined to be drawn in if their leader has a compelling vision. Great leaders help people get in touch with their own aspirations and then will help them forge those aspirations into a personal vision.”

—John Kotter, former professor at the Harvard Business School and acclaimed author (1947–)

(1) “The President’s offer is very much in keeping with history of insisting that negotiation consists of the other side giving him everything he wants. That approach has given him the reputation as the modern president least able to forge a consensus.”

—Strassel, Kimberley. “This Unserious White House,” Wall Street Journal, November 30, 2012: pg. A13.

(1) “We forge the chains we wear in life.”

—Charles Dickens, English writer and social critic (1812–1870)

(1) “Bad men cannot make good citizens. It is when a people forget God that tyrants forge their chains. A vitiated state of morals, a corrupted public conscience, is incompatible with freedom. No free government, or the blessings of liberty, can be preserved to any people but by a firm adherence to justice, moderation, temperance, frugality, and virtue; and by a frequent recurrence to fundamental principles.”

—Patrick Henry, American lawyer, patriot, and orator, symbol of the American struggle for liberty (1736–1799)

Formulate

(1) articulate; contrive; create; develop; devise; draft; elaborate; express; frame; invent; make; originate; plan; prepare; put into words or expressions; verbalize; voice

Word Used in Sentence(s)

(1) It is critical to formulate a clear mission statement.

Foster

(1) advance; back; bring up; care for; cherish; encourage; favor; forward; help develop; maintain; promote the growth of; raise; rear; support

Word Used in Sentence(s)

(1) “William Smith founded Euclid Elements...His awareness of his own strengths and weaknesses led him to hire far more experienced managers and engineers... Their hiring, in turn, fostered a culture at Euclid in which Smith does not hesitate to rely on those around him.”

—Hann, Christopher. “The Masters,” Entrepreneur, March 2012: pg. 58.

(1) “Volunteer activities can foster enormous leadership skills. The non-professional volunteer world is a laboratory for self-realization.”

—Mae West, American actress (1892–1980)

(1) “It is not my intention to do away with government. It is rather to make it work—work with us, not over us; stand by our side, not ride on our back. Government can and must provide opportunity, not smother it; foster productivity, not stifle it.”

—Ronald Reagan, 40th U.S. President (1911–2004)

(1) “Moreover, laudable and beguiling though professional standards and ethics may be, and however appealing professional status is, hanging the mantle ‘professional’ on business education fosters inappropriate analysis and misguided prescriptions.”

—Barker, Richard. “No, Management Is Not a Profession,” Harvard Business Review, July–August 2012: pg. 54.

Fulfill

(1) accomplish; achieve expected desire; bear out; feel satisfied with accomplishment; justify; live out; realize ambition; satisfy

(2) carryout an order or request; bring to fruition; complete something started; execute; follow through; implement; make happen; obey; perform

Word Used in Sentence(s)

(1) “Employment in the manufacturing sector contracted for the first time in three years...however production surged, but order backlogs fell, a sign that businesses are fulfilling old orders rather than receiving new ones.”

—Shah, Neil. “Slow Hiring, Spending Hit Factories,” Wall Street Journal, December 4, 2012: pg. A2.

(1) “We must make the choices that enable us to fulfill the deepest capacities of our real selves.”

—Thomas Merton, American and Trappist monk (1915–1968)

(1) “Whenever I hear people talking about liberal ideas, I am always astounded that men should love to fool themselves with empty sounds. An idea should never be liberal; it must be vigorous, positive, and without loose ends so that it may fulfill its divine mission and be productive. The proper place for liberality is in the realm of the emotions.”

—Johann Wolfgang von Goethe, German playwright, poet, novelist, and dramatist (1749–1832)

(1) Consumer products and services are purchased to fulfill certain basic human needs. Whether it is Maslow’s hierarchy of needs or the more contemporary Lawrence and Nohria Four Drives that Underline Human Motivation, marketers have to discover the proper need and fulfill them or there will be no long-term customer relationship.

Garner

(1) accumulate; acquire; amass; bring; collect; earn; gather; get; harvest; put away; reap; save; search out; store; to lay or place at rest

Word Used in Sentence(s)

(1) “Work and live to serve others, to leave the world a little better than you found it and garner for yourself as much peace of mind as you can. This is happiness.”

—David Sarnoff, Russian born American inventor (1891–1971)

(1) “Garner up pleasant thoughts in your mind, for pleasant thoughts make pleasant lives.”

—John Wilkins, English clergyman, natural philosopher, and author (1614–1672)

Galvanize

(1) activate; propel someone or something into sudden action; stimulate

Word Used in Sentence(s)

(1) “Fear has a lot of flavors and textures; there’s a sharp, silver fear that runs like lightning through your arms and legs, galvanizes you into action, power, motion.”

—Jim Butcher, American author, Grave Peril (1971–)

Gambol

(1) caper; cavort; dance; frisk; prance; rollick; romp; run; skip or jump in a playful or joyous fashion

Word Used in Sentence(s)

(1) “We all have these places where shy humiliations gambol on sunny afternoons.”

—Unknown

Generate

(1) begat; breed; bring into being; cause; create; develop; engender; hatch; induce; make; produce; provoke; spawn; stir; touch off

Word Used in Sentence(s)

(1) “Tasks outside the core should only be undertaken if they generate excess revenue that can support the core.”

—Romano, Richard. “Looking behind Community College Budgets for Future Policy Considerations,” Community College Review, Volume 40, Issue 2, April 2012: pg. 165–189.

(1) “Under the stewardship of Darwin Clark, Kimberly Clark generated cumulative stock returns 4.1 times the general market, beating its direct rival Scott Paper and Procter & Gamble and outperforming such venerable companies as Coca Cola, Hewlett-Packard, 3M, and General Electric.”

—Collins, Jim. Good to Great, NY: Harper Collins, 2001: pg.18.

Collocates to: ability, electricity, energy, ideas, income, interest, jobs, power, revenue

Get up to speed

(1) adapt and learn quickly

Word Used in Sentence(s)

(1) “The stable project management teams we grew up with still work in many contexts...Situations that call for teaming are, by contrast, complex and uncertain, full of unexpected events that require rapid changes in course. No two teaming projects are alike, so people must get up to speed quickly on brand-need topics, again and again. Because solutions can come from anywhere, team members do, too.”

—Edmondson, Amy C. “Teamwork on the Fly,” Harvard Business Review, April 2012: pg. 74.

Greenwash

(1) misrepresent one or an organization as being environmentally green

Word Used in Sentence(s)

(1) “Things are so bad out there that the report’s author, TerraChoice Environmental Marketing, had to add a seventh sin of greenwashing to the original six it developed for its first report, in 2007.’

—Shapley, Dan. “Study: 98% of Products’ Green Claims Are Misleading,” Goodhouskeeping.com, April 16, 2009.

Gin up

(1) create; encourage; increase speed of an activity; produce something quicker; rev up or speed up an activity with a goal in mind

Word Used in Sentence(s)

(1) Supply-side economics in theory should help in ginning up markets.

Go down the line

(1) all in; all out; compete with dead earnest; do whatever is necessary; give or take no quarter; go balls out; go down swinging; go for broke; go for the fences; go for gold; go for all the marbles; go full bore; go great guns; go the distance; go the limit; go toe to toe; go to the wall; full steam; make the maximum effort; valiant try

Word Used in Sentence(s)

(1) A manager’s dream team would include members who would go down the line.

Grapple

(1) clasp; come to grips with; fight; grab hold of someone; grip; struggle with someone or something; tackle; wrestle with

Word Used in Sentence(s)

(1) “Tom Enders, CEO of EADS said, ‘I have mixed feelings about innovation’ as his company grappled with cracks inside the wings of the newest plane in the skies, the A380 superjumbo.”

—Michaels, Daniel. “Innovation Is Messy Business,” Wall Street Journal, January 24, 2013: pg. B1.

Gravitate

(1) be inclined; move steadily toward; to have a natural inclination toward

Word Used in Sentence(s)

(1) “Responsibilities gravitate to the man who can shoulder them and the power to him who knows how.”

—Elbert Hubbard, American editor, publisher, and writer (1856–1915)

(1) “The excitement factor is a strong one with his top students, says Dr. Zurbuchen. The students tend to have an entrepreneurial spirit, he says, and gravitate toward the opportunities that may be risky in terms of job security, but give them the feeling that, ‘hey, we’re going to kick in some doors and have an impact,’ he says.”

—Spotts, Pete. “SpaceX Launch: Private Industry Inspires New Generation of Rocketeers,” Christian Science Monitor, May 22, 2011.

Impact

(1) fix firmly; forcefully; make contact, especially force tightly together; wedge

(2) affect

Word Used in Sentence(s)

(1) “I like my job because it involves learning. I like being around smart people who are trying to figure out new things. I like the fact that if people really try they can figure out how to invent things that actually have an impact.”

—Bill Gates, American entrepreneur and founder of Microsoft Co. (1955–)

(1) “A serious problem in America is the gap between academe and the mass media, which is our culture. Professors of humanities, with all their leftist fantasies, have little direct knowledge of American life and no impact whatever on public policy.”

—Camille Paglia, American author, teacher, and social critic (1947–)

Increase

(1) add to; amplify; augment; boost; enhance; enlarge; improve; multiply; raise; swell

(2) encourage; foster; fuel; intensify; redouble; strengthen

(3) escalate; expand; grow; mushroom; multiply; proliferate; rise; soar; spread; swell

Word Used in Sentence(s)

(1) “Think of an investment portfolio; there are methods of managing risk and increasing efficiency, but you cannot get away from the fundamental fact that you need diversity for the overall portfolio to win.”

—Wang, Jennifer. “Radicals & Visionaries,” Entrepreneur, March 2012: pg. 52.

(1) “Difficulties increase the nearer we approach the goal.”

—Johann Wolfgang von Goethe, German playwright, poet, novelist, and dramatist (1749–1832)

Implement

(1) apply; carry out; enforce; execute; fulfill; instigate; put into action, effect, operation, service, or practice; realize

Word Used in Sentence(s)

(1) Sometimes leaders are better at creating new ideas than implementing them.

(1) “It is not always what we know or analyze before we make a decision that makes it a great decision. It is what we do after we make the decision to implement and execute it that makes it a good decision.”

—William Pollard, American physicist and Episcopal priest (1911–1989)

(1) “Palestinian President Mahmoud Abbas officially changed his government’s name to the ‘the State of Palestine’ in an attempt to implement—even if only symbolically—a recent United Nations vote to granting it the status of non-observer state.”

—Mitnick, Joshua. “Palestinians Adopt Name to Show Off New ‘State’ Status,” World News, Wall Street Journal, January 7, 2013: pg. A7.

Collocates to: changes, develop, measures, necessary, plan, policies, program, reform, strategies

Initiate

(1) begin; commence; create; inaugurate; induct; install; instate; instigate; introduce; invest; kick off; open; set off; start

(2) coach; instruct; mentor; teach; train; tutor

Word Used in Sentence(s)

(1) “Without change there is no innovation, creativity, or incentive for improvement. Those who initiate change will have a better opportunity to manage the change that is inevitable.”

—William Pollard, American physicist and Episcopal priest (1911–1989)

(1) “Advertising generally works to reinforce consumer trends rather than to initiate them.”

—Michael Schudson, American academic sociologist (1946–)

Collocates to: action, conversation, discussion, process, program, sex

Innerve

(1) animate; call to action; invigorate; provoke; stimulate something; stir

Word Used in Sentence(s)

(1) A leader will innerve followers to accomplish amazing feats.

Innovate

(1) begin with something new; create; derive; devise; coin; commence; introduce something new; instigate; invent; make; modernize; originate; remodel; renew; renovate; revolutionize; transform; update

Word Used in Sentence(s)

(1) Because we were able to innovate the production process, our costs fell 20 places below our top competitors.

(1) “To turn really interesting ideas and fledgling technologies into a company that can continue to innovate for years, it requires a lot of discipline.”

(1) “Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.”

—Steve Jobs, American entrepreneur, best known as the co-founder, chairman, and CEO of Apple Inc. (1955–2011)

Invest

(1) endow with a special quality; gift; infuse; initiate; spend resources

Word Used in Sentence(s)

(1) “Investing in apprenticeships and other training programs means a more productive and engaged workforce and better aligns workers’ motivations with the success of their employers.”

—Forester de Rothschild, Lynn and Adam Posen. “How Capitalism Can Repair Its Bruised Image,” Wall Street Journal, January 2, 2013: pg. A17.

(1) “Some firms are taking steps to expand the talent pool—for example, by investing in apprenticeships and other training programs.”

—Hancock, Bryan and Dianna Ellsworth. “Redesigning Knowledge Work,” Harvard Business Review, January–February 2013: pg. 60.

(1) “If you invest in improving your employees’ view of your firm’s corporate character, those positive attitudes will rub off and boost customers’ opinions of the company. That will drive growth.”

—Davis, Gary and Rosa Chun. “To Thine Own Staff Be Agreeable,” Harvard Business Review, June 2007: pg. 30.

(1) “Professor Katz of Harvard said it would make sense to create a more progressive tax system when corporations and the top 1 percent are commanding more of the economic pie. He said those on top should agree to some redistribution and to invest in the next generation.”

—Greenhouse, Steve. “Our Economic Pickle,” New York Times, January 13, 2013: pg. 5.

Invigorate

(1) animate; energize; enliven; galvanize; increase; liven; refresh; revitalize; strengthen; stimulate

Word Used in Sentence(s)

(1) “Four years ago we said we would invigorate our economy by giving people greater freedom and incentives to take risks and letting them keep more of what they earned. We did what we promised, and a great industrial giant is reborn.”

—Ronald Reagan, 40th U.S. President (1911–2004)

(1) “In our drive to comprehend, we want very much a sense of the world around us and we are frustrated when things seem senseless, and we are invigorated, typically, by the challenge of working out answers.”

—Nohria, Nitin, Boris Groysberg, and Linda-Eling Lee. “Employee Motivation: A Powerful New Tool, Honing Your Competitive Edge,” Harvard Business Review, July–August 2008: pg. 81.

Jettison

(1) abandon; discard; throw away; toss aside

Word Used in Sentence(s)

(1) “What seems to gall reformers most is the recent pattern of big companies using Chapter 11 of the bankruptcy code to jettison the debt of underfunded pension plans, then exit bankruptcy and survive.”

—Adams, Marilyn. “‘Fundamentally broken’ pension system in ‘crying need’ of a fix,” USA Today, November 15, 2005.

Jump onboard

(1) bustle; decide to join; energetically move on something; full of activity; hustle; join in enthusiastically; obey or decide quickly; rise suddenly or quickly

Word Used in Sentence(s)

(1) “Aspiring entrepreneurs are increasingly jumping onboard with sites like Kickstarter, IndieGoGo, Peerbackers, and ChipIn.”

—Moran, Gwen, “Mob Money.” Entrepreneur, March 2012: pg. 4.

(1) Job seekers should give serious consideration to the move before jumping onboard startups if they have never been in that kind of business environment.

Kick-start

(1) advantage; get a jump; head start

Word Used in Sentence(s)

(1) “Yes, investment flows have slowed in the green-tech sector, but the promise of new money in the stimulus package for solar, wind, electric cars, and smart grids engendered lively debates about which new technologies will help kick-start the economy and generate the most green-collar jobs.”

—Dumaine, Brian. “Getting the Economy Back on Track,” Fortune, Volume 159, Issue 11, May 25, 2009: pg. 25.

Collocates to: economy, effort, fat, help metabolism

Kick the tires

(1) cursory check; do grassroots investigation on an investment; make a quick check or inspection of the fundamentals; superficial check

Word Used in Sentence(s)

(1) Individual investors and fund managers both participate in kicking the tires before investing.

Launch

(1) begin; commence; dispatch; embark; get underway; hurl; initial steps; introduce; launch; let loose something; release something; sendoff; shoot; start or kick off something

(2) inaugurate; introduce something; present; reveal; start marketing; unleash; unveil

Word Used in Sentence(s)

(1) I plan to launch the new advertising plan during the Christmas season.

(1) “Many companies react to competitors’ acquisition sprees reflexively, by launching bids of their own. Smart managers should consider other moves.”

—Keil, Thomas and Tomi Laamanen. “When Rivals Merge, Think Before You Follow Suit,” Harvard Business Review, Idea Watch, December 2011: pg. 25.

(1) “Yesterday, the Japanese government also launched an attack against Malaya.

Last night, Japanese forces attacked Hong Kong.

Last night, Japanese forces attacked Guam.

Last night, Japanese forces attacked the Philippine Islands.

Last night, the Japanese attacked Wake Island.

And this morning, the Japanese attacked Midway Island.”

—President Franklin Roosevelt, 32nd U.S. President, Pearl Harbor Address to the nation, Washington, D.C., December 8, 1941.

Lead

(1) captain; command; conduct; control; direct; direct the operations, activity, or performance; escort; go ahead; go in front; guide on a way especially by going in advance; head; manage; officer; pilot; show the way; to be first

Word Used in Sentence(s)

(1) I will lead the task force looking into ways to cut costs.

(1) “A company at the forefront of this effort is Tyco. Instead of simply offering training to employees in emerging markets, Tyco has compliance personnel lead focus group-like sessions with its employees.”

—Currell, Dan and Tracy D. Bradley. “Greased Palms, Giant Headaches, Idea Watch,” Harvard Business Review, September 2012: pg. 23.

(1) “Many rising stars trip when they shift from leading a function to leading an enterprise and for the first time taking responsibility for P&L and oversight of executive decisions across corporate functions.”

—Watson, Michael. “How Managers Become Leaders,” Harvard Business Review, June 2012: pg. 68.

(1) “Leading is one of the four functions of management instilling enthusiasm by communicating with others, motivating them to work hard, and maintaining good interpersonal relations.”

—Schermerhorn, John, Richard Osborn, Mary UHL-Bien, and James Hunt. Organizational Behavior, 12th Ed. NY: John Wiley & Sons, Inc., 2012.

Liquidate

(1) convert assets into cash

(2) pay off debt; settle

(3) eliminate or kill the competition

Word Used in Sentence(s)

(1) “Hostess owners have decided to liquidate rather than ride out a nationwide strike by one of the largest of its dozen unions, the Bakery, Confectionary, Tobacco Workers and Grain Millers International Union, the Texas-based company owned by the private-equity shop Ripplewood Holdings and other hedge funds essentially gave up.”

—WSJ Editors. Wall Street Journal, November 18, 2012: pg. A16.

(2) “Let me live onward; you shall find that, though slower, the progress of my character will liquidate all these debts without injustice to higher claims. If a man should dedicate himself to the payment of notes, would not this be an injustice? Does he owe no debt but money? And are all claims on him to be postponed to a landlord’s or a banker’s?”

—Ralph Waldo Emerson, U.S. essayist, poet, and philosopher (1802–1883)

(1) “The death tax causes one-third of all family-owned small businesses to liquidate after the death of the owner. It is also an unfair tax because the assets have already been taxed once at their income level.”—Ric Keller, American, member of U.S. House (1964–)

Manage

(1) administer; be in charge of; conduct or direct affairs; oversee; regulate; run; supervise

(2) do; fare; fend; get along; get by; make do; muddle through

(3) control the behavior of; handle; succeed in dealing with

(4) succeed despite difficulties

Word Used in Sentence(s)

(1) Managing is a skill that involves allocating limited resources to accomplish specific objectives.

(1) “It’s self-evident that an entrepreneur’s ability to hire talented people is vital to a company’s success. But how the entrepreneur manages those people helps define the company culture.”

—Hann, Christopher. “The Masters,” Entrepreneur, March 2012: pg. 58.

(1) “Business executives don’t manage information as well as they manage talent, capital, and brand.”

—Shah, Shvetank, Andrew Horne, and Jamie Capella. “Good Data Won’t Guarantee Good Decisions,” Harvard Business Review, April 2012: pg. 24.

(1) To effectively manage, it is generally recognized one should be skilled in four functions—planning, organizing, leading, and controlling.

(1) There are three types of skills necessary to manage skillfully—technical, human, and conceptual.

Collocates to: ability, able, affairs, difficulty, effectively, how, resources, somehow, stress

Maneuver

(1) carefully manipulate in order to achieve an end; finagle; jockey; manipulate; navigate; pilot; specific tactic; steer

Word Used in Sentence(s)

(1) “What makes the issue so difficult is trying to maneuver around controversial past U.S. actions at Guantanamo—harsh interrogations and alleged torture, bypassing the Geneva Conventions, use of coerced statements to justify further detention, military commissions with stripped-down due process protections.”

—Warren, Richey. “Sorting Out Guantanamo Detainees,” Christian Science Monitor, January 22, 2009: pg. 1.

Market

(1) advertise; offer to sell; promote

Marshal

(1) arrange; assemble; gather all resources to achieve a goal; mobilize; organize

(2) put in delineated order

Word Used in Sentence(s)

(1) Senator Smith marshaled his staff in preparation for his reelection bid.

(1) “Of Ernest Hemingway, for example, I feel that he was unable to marshal any adequate defense against the powerful events of his childhood, and this despite his famous toughness and the courage he could call upon in war, in hunting, in all the dangerous enterprises that seduced him.”

—Dianna Trilling, American literary critic and author (1905–1996)

Maximize

(1) make as great or as large as possible; make best use of; raise to the highest possible degree

Word Used in Sentence(s)

(1) “We must expect to fail...but fail in a learning posture, determined not to repeat the mistakes, and to maximize the benefits from what is learned in the process.”

—Ted W. Engstrom, American evangelical leader and author (1919–2006)

“Superior business performance requires striking a healthy balance between customer value and cost structure. The goal is neither to maximize customer benefit—which would entail giving away your product—nor to minimize costs in isolation but rather to optimize the relationship between the two. Marketing and finance both have important insights to offer, so the goal is to manage the tension between them, not to eliminate it.”

—Reprint F0706D, Harvard Business Review, June 2007: pg. 24.

Measure

(1) appraise; assess; calculate; compute; determine; evaluate; gauge; mete; rate; quantify

Word Used in Sentence(s)

(1) “Managing a nonprofit and working with people is a totally different measure of success.”

—Stark Healy, Wendy. “Ten Years Later, the Wounds Remain Open,” USA Today, September 2011.

(1) “Just how do constituents measure a characteristic as subjective as honesty, though? In our discussions with survey respondents, we learned that the leader’s behavior provided the evidence. In other words, regardless of what the leaders say about their own integrity, people wait to be shown—they observe behavior.”

—Kouzes, James and Barry Posner. The Leadership Challenge. San Francisco, CA: Jossey-Bass Publisher, 1999.

Collocates to: ballot, design, distance, items, pass, performance, progress, scale, success, tape

Mentor

(1) provide advice or guidance; give assistance in career or business matters

Word Used in Sentence(s)

(1) There is one positive thing about growing older, and that is younger people are looking for someone your age to mentor them.

(1) Mentoring someone is one of the most rewarding experiences one can have.

Collocates to: assigned, became, coach, facility, former, friend, long time, mentee, relationship, served, spiritual, student, teacher, role

Open the kimono

(1) to expose or reveal secrets or proprietary information

Word Used in Sentence(s)

(1) “Look, I will let you invest a million dollars in Apple if you will sort of open the kimono at Xerox PARC.”

—Steve Jobs, American entrepreneur and best known as the co-founder, chairman, and CEO of Apple Inc. (1955–2011)

Oversee

(1) administer; direct; keep an eye on; manage; mastermind; run; supervise; watch over

Word Used in Sentence(s)

(1) “Harald’s first challenge as head of the plastics resins unit was shifting from leading a single function to overseeing the full set of business functions.”

—Watson, Michael. “How Managers Become Leaders,”” Harvard Business Review, June 2012: pg. 68.

Partner

(1) ally; common cause; confederate; join; team; work or perform together

Word Used in Sentence(s)

(1) “Courage makes change possible...Verizon’s leaders saw growth limits in traditional telecom, so they invested billions in fiber optics to speed up landlines and partnered with Google to deploy Android smartphones, requiring substantial changes in the firm’s practices.”

—Kanter, Rosabeth. “Courage in the C-Suite,” Harvard Business Review, December 2011: pg. 38.

Collocates to: business, firm, former, law, longtime, managing, partner, senior, sexual, trading

Persist

(1) endure; prevail; refuse to give up or quit; remain; take and maintain a stand

Word Used in Sentence(s)

(1) “That which we persist in doing becomes easier for us to do; not that the nature of the thing itself is changed, but that our power to do is increased.”

—Ralph Waldo Emerson, American poet, lecturer, and essayist (1803–1882)

“The U.S. Department of Education said last year it will require states to use a common graduation rate formula that compares the number of students who enter schools as freshmen with the number who graduate four years later. But because that formula also factors out transfers, Georgia’s problems are likely to persist if schools and the state don’t clean up their data.”

—Vogell, Heather. “Student Rolls Don’t Add Up,” Atlanta Journal Constitution, June 7, 2009: pg. 1A.

Collocates to: allowed, despite, differences, likely, longer, problems, questions, rumors, symptoms

Plan

(1) arrange; design; have in mind a project or purpose; intend; prepare; purpose; set up

(2) arrangement of strategic ideas in diagrams, charts, sketches, graphs, tables, maps, and other documents

Word Used in Sentence(s)

(1) The ability to plan and execute the plan is a sought after management skill.

(1) Having planned the sales meeting and organized all the activities demonstrates superb organization skills.

(1) “Planning will help you think in terms of laying down a foundation of the particular experiences you need to create a resume to move you into senior management.”

—Wellington, Sheila. Be Your Own Mentor, NY: Random House, 2001: pg. 33.

(1) “One of the four functions of management is planning—setting specific performance objectives, and identifying the actions needed to achieve them.”

—Schermerhorn, John, Richard Osborn, Mary UHL-Bien, and James Hunt. Organizational Behavior, 12th Ed. NY: John Wiley & Sons, Inc., 2012.

(1) “In order to plan your future wisely, it is necessary that you understand and appreciate your past.”

—Jo Coudert, American author (1923–)

Produce

(1) accomplish; achieve; finish a task

(2) bring forth; produce; yield

Word Used in Sentence(s)

(1) “One obvious difference between coaches in business and licensed therapists is that coaches have to produce results. Managers who don’t produce positive performance results will be out of a job in short order.”

—Nigro, Nicholas. The Everything Coaching and Mentoring Book, Avon, MA: Adams Media, 2008.

(1) “My research also indicates that the process that produces great leaders are similar or perhaps even identical to those that produce awful ones, and this is true in domains ranging from politics to business to science. Unfiltered leaders can be domain experts—such expertise is rarely company specific. What they are not is evaluated by their new organizations, so, whatever their expertise, it is difficult to what they will do in power and impossible to be sure that one is the right person for the job.”

—Kader, Abdul, Regional Health and Wellness Director (NC) Walmart, U.S. “The Best Leaders Have Sort Resumes,” Harvard Business Review, December 2012: pg. 18.

(1) Creating and producing product-driven line extensions will add ten percent new revenue.

Prototype

(1) create models and replicas of what is to be produced

Word Used in Sentence(s)

(1) “...prototyping not only speeds up the design of solutions but helps solicit valuable input and get buy-in from diverse constituents.”

—Vossoghi, Shorab. “Is the Social Sector Thinking Small Enough?” Harvard Business Review, December 2011: pg. 40.

Publicize

(1) announce widely; give or draw public attention to; make public

Word Used in Sentence(s)

(1) They will publicize the town hall meeting a month in advance.

Pull the trigger

(1) going ahead after thinking and planning; make the final decision to act or do something; no going back

Word Used in Sentence(s)

(1) The board brought in Hank to make the tough decisions, so he is going to have to pull the trigger on this acquisition or his reputation is tarnished.

Reinforce

(1) confirm; expand; give added strength

(2) increase the number or amount of

(3) add or make stronger by construction techniques

Word Used in Sentence(s)

(1) “After brainstorming and formalizing our instincts, we commissioned a consulting firm to provide us with competitor benchmarketing. Our instincts confirmed, we clearly saw the way forward; we would reinforce our Burberry heritage, our Britishness, by emphasizing and growing our core luxury products, innovating them and keeping them at the heart of everything we do.”

—Ahrendts, Angele. “Turning an Aging British Icon into a Global Luxury Brand: How I Did it,” Harvard Business Review, January–February 2013: pg. 41.

Reintegrate

(1) make whole again; reestablish; renew

Word Used in Sentence(s)

(1) “If you don’t want to have to kill or capture every bad guy in the country, you have to reintegrate those who are willing to be reconciled and become part of the solution instead of a continued part of the problem.”

—David Petraeus, retired American military officer and public official (1952–)

Schedule

(1) make arrangements or a plan for carrying out something

(2) plan events and activities for certain times

Word Used in Sentence(s)

(1) “The key is not to prioritize what’s on your schedule, but to schedule your priorities.”

—Steven Covey, American educator, author, and businessman (1932–2012)

Collocates to: ahead, behind, busy, daily, full, games, hectic, interview, regular, strength

Shape

(1) build; design; hone; model; plan

(2) arrange; devise; fashion; shape

(3) adapt; adjust; become suited; conform

Word Used in Sentence(s)

(1) “We know, however, that leaders with no patience for history are missing a vital truth: A sophisticated understanding of the past is one of the most powerful tools we have for shaping the future.”

—Seaman, John T. and George David Smith. “Your Company’s History as a Leadership Tool,” Harvard Business Review, December 2012: pg. 46.

Solve

(1) find a solution; provide or find a suitable answer to a problem; settle an issue

Word Used in Sentence(s)

(1) “As she was (very bad handwriting apart) a more than indifferent speller, and as Joe was a more than indifferent reader, extraordinary complications arose between them, which I was always called in to solve.”

—Charles Dickens, author of Great Expectations (1812–1870)

Spearhead

(1) be in front of something; leader; point; take the lead

Word Used in Sentence(s)

(1) She spearheaded the company-sponsored civic fund drive.

(1) A leader will step forward and spearhead the writing of the company’s strategic mission statement.

(1) In the commercial real estate business, brokers spearhead major accounts. But they wouldn’t have customers without the people who oversee construction.

Standardize

(1) even out; homogenize; normalize; order; regiment; regulate; remove variations; stereotype; systematize

Word Used in Sentence(s)

(1) “The framers of the constitution knew human nature as well as we do. They too had lived in dangerous days; they too knew the suffocating influence of orthodoxy and standardized thought. They weighed the compulsions for restrained speech and thought against the abuses of liberty. They chose liberty.”

—William Orville Douglas, American, Associate Justice of the Supreme Court of the United States (1898–1980)

(1) “Thousands of manufacturing companies have achieved tremendous improvements in quality and efficiency by copying the Toyota Production System, which combines rigorous work standardization with approaches such as just-in-time delivery of components and the use of visual controls to highlight deviations.”

—Hall, Joseph and M. Eric Johnson. “When Should A Process Be An Art and Not A Science?” Harvard Business Review, March 2009: pg. 60.

Collocates to: across, data, efforts, equipment, order, procedures

Take Risks

(1) put oneself in danger or in hazard; take or run the chance of; venture upon

Word Used in Sentence(s)

(1) A leader takes risks as part of his or her character.

Take up the cudgel for

(1) defend something or someone strongly

Word Used in Sentence(s)

(1) “In countries like France, where the peasants constitute far more than half of the population, it was natural that writers who sided with the proletariat against the bourgeoisie, should use, in their criticism of the bourgeois regime, the standard of the peasant and petty bourgeois, and from the standpoint of these intermediate classes should take up the cudgels for the working class.”

—Marx, Karl and Engles, Frederick. The Communist Manifesto, Communist League pamphlet, 1848.

Target

(1) aim; focus; reduce effort or cost to achieve objective

(2) establish as a target or goal

Word Used in Sentence(s)

(1) Targeting new markets for existing products creates more profitable sales opportunities.

(2) “Scientists and the National Aeronautics and Space Administration’s Jet Propulsion Laboratory in California said Tuesday that they have targeted a fine grained fractured slab of bedrock for the Mars Rover’s first drilling attempt.”

—Lee Hotz, Robert. “Mars Rover Ready to Dig In,” Wall Street Journal, January 16, 2013: pg. B4.

Team build

(1) to create cooperative group dynamics

Word Used in Sentence(s)

(1) “Although it is tempting to view the process of team building as something outside consultants or paid experts are hired to do, the fact is that it can and should be part of any team leader and manager’s skill set.”

—Schermerhorn, John, Richard Osborn, Mary UHL-Bien, and James Hunt. Organizational Behavior, 12th Ed., NY: John Willey & Sons, Inc., 2012: pg. 172.

(1) Our success was team built.

(1) It took four years and some personnel changes before we could say we were successful in team building.

Teaming

(1) gather and use experts in temporary work groups to solve problems that may only be encountered once; use of team work on the fly

Word Used in Sentence(s)

(1) “The stable project management teams we grew up with still work beautifully in many contexts...Situations that call for teaming are, by contrast, complex and uncertain, full of unexpected events that require rapid changes in course. No two teaming projects are alike, so people must get up to speed quickly on brand-need topics, again and again. Because solutions can come from anywhere, team members do, too.”

(1) “The concept of teaming helps individuals acquire knowledge, skills, and networks. And it lets companies accelerate the delivery of current products or services while responding to new opportunities. Teaming is a way to get work done while figuring how to do it better; it’s executing and learning at the same time.”

—Edmondson, Amy C. “Teamwork on the Fly,” Harvard Business Review, April 2012: pg. 74.

Undertake

(1) assume duties, roles, or responsibilities; begin something; take on

(2) guarantee; promise; to give a pledge

Word Used in Sentence(s)

(1) Career development is not something someone should undertake just because he suddenly becomes unhappy in his position or loses his job.

(1) He always volunteered to undertake the most difficult tasks on the team.

(1) Undertaking difficult tasks demonstrates a willingness to take risks—a leadership trait.

Unfetter

(1) free from fetter or restraint; liberate

Word Used in Sentence(s)

(1) “With just a few clicks on the management console, IT administrators can apply policies, applications, and settings to different sets of users. For example, schools may want to pre-install or block applications, extensions, or URLs for different grade levels of students and unfetter access for teachers.”

—CDW. “Google Partnership Turns a New Page for Enterprise Chromebook Solutions,” The Free Library, February 5, 2013.

Wangle

(1) get, make, or bring about by persuasion or adroit manipulation

(2) wriggle

Word Used in Sentence(s)

(1) The object of most prayers is to wangle an advance on good intentions.

—Robert Brault, American operatic tenor (1963–)

Weigh in

(1) argument; discussion; join in a cause; take part

Word Used in Sentence(s)

(1) A true believer will weigh in and defend their beliefs against any opponent in any forum at any time.

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