Endnotes
Introduction
1 Daniel Pink, A Whole New Mind: Why Right-Brainers Will Rule the Future (New York, NY: Riverhead Books, 2005), 103.
Chapter 1
1 Rajendra S. Sisodia, David B. Wolfe, and Jagdish N. Sheth, Firms of Endearment: How World-Class Companies Profit from Passion and Purpose (Upper Saddle River, NJ: Prentice Hall, 2007). These and other companies were examined in this study.
2 John Gerzema and Ed Lebar, The Brand Bubble (San Francisco, CA: Jossey-Bass, 2008), 33.
3 Gerald Zaltman and Lindsay Zaltman, How Customers Think: Essential Insights into the Mind of the Market (Boston, MA: Harvard Business School Press, 2003).
4 Gerzema and Lebar, The Brand Bubble, 13.
Chapter 2
1 Interview with John Herrington conducted January 28, 2009.
2 John Gerzema and Ed Lebar, The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It (San Francisco, CA: Jossey-Bass, 2008), 33.
3 J. P. Donlon, “Lafley’s Law: If You Want to Win, Become a Game-Changer,” ChiefExecutive.net (July/August 2008).
4 Marty Neumeier, The Designful Company: How to Build a Culture of Nonstop Innovation (Berkeley, CA: New Riders, 2008), 2.
5 Interview with Tom Matano conducted January 21, 2009.
6 Interview with John Herrington conducted January 28, 2009.
7 Interview with Tom Matano conducted January 21, 2009.
Design Awards (Amana)
GOOD DESIGN (The Chicago Athenaeum: Museum of Architecture and Design), 2002—Distinctions Refrigerator
Excellence in Design (Appliance Design), 2002—Distinctions Refrigerator
Chapter 3
1 Lewis P. Carbone and Stephan H. Hackel, “Engineering Customer Experiences,” Marketing Management Vol. 3, No. 3 (Winter 1994): 1.
2 Interview with Simon Fleming-Wood conducted June 5, 2009.
3 Jessica Shambora, “Consumers Flip for Mini Camcorders,” CNNMoney.com (January 27, 2009), http://www.benchmark.com/news/sv/2009/01_27_2009.php.
4 Statistics on Teddy Ruxpin franchise, including sales of toys and books, can be found at http://www.sgco.biz/SGCTeddyRuxpinDevelopment.html.
Design Awards (Teddy Ruxpin)
International Design Excellence Award (IDEA), 1987—Silver
I.D. (International Design Magazine)—Toy Icon of the 1980s
Chapter 4
1 Interview with Simon Jones of JBL.
2 Alan Cooper, The Inmates Are Running the Asylum: Why High Tech Products Drive Us Crazy and How to Restore the Sanity (Indianapolis, IN: Sams Publishing, 2004).
3 Maha Atal, “Sustaining the Dream: Steelcase’s CEO on Design as a Business Strategy,” BusinessWeek (October 4, 2007).
4 Jena McGregor, “Costco’s Artful Discounts,” BusinessWeek (October 20, 2008).
5 A YouTube clip of Judge Jackson with his EON speakers can be viewed at www.youtube.com/watch?v=2zrR883SGy8.
6 Dutch Boy press release (June 10, 2002).
7 Brooks Barnes, “Disney Expert Uses Science to Draw Boy Viewers,” New York Times (April 13, 2009).
8 Michael Winerip, “They Feel Your Losses,” New York Times (April 9, 2009).
Design Awards (JBL EON515 Speakers)
GOOD DESIGN, 2009
Chapter 5
1 Jeremy Horwitz, “Vestalife Ladybug & Element Skateboards Limited Edition Ladybug,” iLounge website (March 17, 2008), http://www.ilounge.com/index.php/reviews/entry/vestalife-ladybug-element-skateboards-limited-edition-ladybug/.
2 Robert Longley, “Why Small Businesses Fail: SBA,” About.com, http://usgovinfo.about.com/od/smallbusiness/a/whybusfail.htm.
3 Philip Elmer-DeWitt blog posting (June 19, 2008), http://brainstormtech.blogs.fortune.cnn.com/2008/06/19/itunes-store-5-billion-songs-50000-movies-per-day/.
4 Tom Neumayr and Jason Roth, “iTunes Store Top Music Retailer in the US,” Apple.com (April 3, 2008), http://www.apple.com/pr/library/2008/04/03itunes.html.
5 Wikipedia, http://en.wikipedia.org/wiki/iPod.
6 Nielsen Wire, “Women More Ravenous for Music Sites,” (October 2, 2009), http://blog.nielsen.com/nielsenwire/consumer/women-more-ravenous-for-music-sites/.
7 Mark Penn with E. Kinney Zalesne, Microtrends: The Small Forces Behind Tomorrow’s Big Changes (New York, NY: Twelve, 2007), 261-265.
8 Claire McCain Miller, “Who’s Driving Twitter’s Popularity? Not Teens,” New York Times (August 25, 2009).
9 Jenna Wortham, “Here’s a Story, of a Tech-Support Lady…,” New York Times (October 13, 2009).
10 Gerald Zaltman and Lindsay H. Zaltman, Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers (Boston, MA: Harvard Business School Press, 2008).
Design Awards (Vestalife)
International Consumer Electronics Show (CES) Innovations, 2008—Design and Engineering Award for the Firefly
GOOD DESIGN, 2009—Pi Headphones; Firefly Speaker Dock; Bumblebee, Boa, and Scarab Earbuds
Chapter 6
1 Excerpted from Harvard Business School case study, “RKS Guitars,” 9-507-003 (Rev. June 28, 2007).
2 Based on RKS research and Harvard Business School case study.
3 Jon Pareles, “Les Paul, Guitar Innovator, Dies at 94,” New York Times obituary (August 13, 2009).
4 Interview with Robert Hayman conducted January 28, 2009.
5 Veronica McDonald, “Oral Care Sales Keep Sparkling,” happi (Household and Personal Products Industry) website, http://www.happi.com/articles/2003/02/oral-care-sales-keep-sparkling.
6 Ibid.
7 Ibid.
Design Awards (RKS Guitars)
IDEA, 2005—Silver for “Pop” Series
IDEA, 2005—Silver for Open Architecture Guitar
GOOD DESIGN, 2005—“Pop” series
GOOD DESIGN, 2007—Wave Guitar
CoCreate Design Competition, 2007—Kama Sutra Guitar
Design Awards (Discus Dental Zoom! Lamp)
IDEA, 2003—Bronze
I.D. Magazine, Design Review 2002—Design Distinction
Chapter 7
1 American Diabetes Association website, http://www.diabetes.org.
2 Joseph Campbell, The Hero with A Thousand Faces, Third Edition (Novato, CA: New World Library, 2008).
3 Pink, A Whole New Mind, 103.
4 Pink, A Whole New Mind, 107.
5 Reg Harris, “The Hero’s Journey as a Learning Schema,” (2009), Harrison Communications: Educational Home of the Hero’s Journey, http://www.yourheroicjourney.com/Reading%20Room/ArticlesEssays/Schema%20and%20the%20Journey.htm.
6 Rob Walker, Buying In: The Secret Dialogue Between What We Buy and Who We Are (New York, NY: Random House, 2008), 34.
7 David Court, Dave Elzinga, Susan Mulder, and Ole Jorgen Vetvik, “The Consumer Decision Journey,” McKinsey Quarterly (Number 3, 2009).
8 Burt Helm, “Blowing Up Pepsi,” BusinessWeek (April 23, 2009).
9 Ben Silverman, “Volkswagen Unveils New Car Through iPhone Game,” videogames.yahoo.com (October 22, 2009), http://videogames.yahoo.com/events/plugged-in/volkswagen-unveils-new-car-through-iphone-game/1366264.
10 Harris Poll, “How People Make Purchase Decisions: An Update” in The Daily Stat, Harvard Business Review (June 24, 2009), http://web.hbr.org/email/archive/dailystat.php?date=062409.
11 comScore survey cited in Leo Blanco, “Online Consumer Reviews Strongly Affect Offline Buying Behavior,” (November 30, 2007), 901am new media news website, http://www.901am.com/2007/online-consumer-reviews-strongly-affect-offline-buying-behavior.html.
12Court, et al., McKinsey Quarterly.
13 Harris Poll, 2009.
14 Rob Walker, Buying In, 68.
15 Dan Ariely, “Scientists & Thinkers: Nicholas Christakis,” 2009 Time 100 (April 30, 2009), http://www.time.com/time/specials/packages/article/0,28804,1894410_1893209_1893472,00.html.
16 Fred Reichheld, The Ultimate Question: Driving Good Products and True Growth (Boston, MA: Harvard Business Press, 2006).
17 Anthony Tjan, “Five Mind-Blowing Web Stats You Should Know,” Harvard Business Review blogs (October 28, 2009), http://blogs.hbr.org/tjan/2009/10/five-mindblowing-web-stats-you.html.
Design Awards (MiniMed Insulin Pump)
American Product Excellence (APEX) Award, 1997—507 Insulin Pump
Chapter 8
1 Disclosure: One of the authors, Ravi Sawhney, became a board member of KOR Water following the successful launch of KOR ONE.
2 The Daily Stat, “Reporting Sustainability,” Harvard Business Review (November 18, 2008) in “Sustainable Investment Research Analyst Network” (July 2008), www.siran.org.
3 Neumeier, The Designful Company, 12.
4 Amazon.com Olay product reviews.
Design Awards (KOR ONE)
GOOD DESIGN, 2008—Hydration Vessel
Spark! Award, 2009—Bronze for Hydration Vessel
CoCreate Design Competition, 2008—Hydration Vessel
Sustainable Living/Environmental Preservation, 2008—1st Place, Urban Sustainable Design
National Geographic Adventure Magazine, 2008—Must-Have Gear