Endnotes

Chapter 3

1. Leander Kahney, "Inside Look at Birth of the iPod," Wired, 21 July 2004.

2. Tom Hornby and Dan Knight, "A History of the iPod," Orchard, September 2007.

3. Janice Steinberg, "The 800-lb. Gorilla," San Diego Union–Tribune, 19 January 2006.

4. Marty Neumeier, The Brand Gap: How to Bridge the Distance Between Business Strategy and Design (Peachpit Press, 2005).

Chapter 4

5. Lewis P. Carbone, Clued In: How to Keep Customers Coming Back Again and Again (Pearson, 2004).

6. www.designmuseum.org/design/jonathan-ive.

7. Frank Rose, "Seoul Machine," Wired, May 2005.

8. Ibid.

9. www.gallup.com/poll/.

10. Target Corporation, http://sites.target.com/images/corporate/about/pdfs/cor_factcard_101107.pdf), 10 October 2007.

11. See Wikipedia for the back-story.

12. Jennifer Wells, "Can Starbucks Go with the Flow?" www.theglobeandmail.com, 8 February 2008.

13. "Coffee break for Starbucks’ 135,000 baristas: Coffee chain to close all 7,100 stores for employee training. Dunkin’ Donuts offers 99 cent promotion," CNNMoney.com, 26 February 2008.

14. Wally Bock, "Alas, Poor Polaroid, I Knew Them …," Monday Memo, 22 October 2001.

15. www.stanford.edu/group/dschool/.

16. "Tomorrow’s B-School? It Might Be a D-School," BusinessWeek, 1 August 2005.

Chapter 5

17. Gary McWilliams, "Can Circuit City Survive Boss’s Cure?" Wall Street Journal, 11 February 2006.

Chapter 6

18. http://www1.shopping.com/xPR-Haier-XQG65-11SU.

19. Dan Tynan, "The 25 Worst Tech Products of All Time," PCWorld, www.pcworld.com/article/id,125772-page,1/article.html, 26 May 2006.

20. Robert Archer, "THX to Launch Video Training Program," www.cepro.com/article/thx_to_launch_video_training_program/K320, 24 January 2008.

21. http://buzzfeed.com/buzz/Fuego_BBQ_Grill.

22. Sara Hart, "Fuego Grill," Dwell Daily, www.dwell.com/daily/techblog/8664762.html, 23 July 2007.

23. Michael Bergdahl and Rob Walton, The 10 Rules of Sam Walton: Success Secrets for Remarkable Results (Wiley, 2006).

24. http://seekingalpha.com, posted 23 May 2006.

25. Ibid.

26. Ohlin Associates, www.ohlinassociates.com/press_room_experience_matters.aspx, 21 May 2007.

27. Ibid.

28. Kit Hinrichs and Delphine Hirasuna of @Issue: Journal of Business and Design contributed to original research on this story.

Chapter 7

29. Mike Elgan, "New Rugged Dell—the Anti-Air," Computerworld blogs, http://blogs.computerworld.com/new_rugged_dell_the_anti_air, 4 March 2008.

30. Angus MacKenzie, "This Much I Know: Adrian Van Hooydonk, Head of Design BMW Brand," Motor Trend, www.motortrend.com/features/consumer/112_0606_adrian_van_hooydonk_bmw.html.

31. Ibid.

Chapter 8

32. Fast Company Staff, www.fastcompany.com/magazine/119/the-seven-axioms-of-yves.html, 28 September 2007.