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Printed in the United States of America
First Printing July 2010
ISBN-10 0-13-702348-0
ISBN-13 978-0-13-702348-6
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Library of Congress Cataloging-in-Publication Data:
Prahalad, Deepa, 1972-
Predictable magic: unleash the power of design strategy to transform your business / Deepa
Prahalad, Ravi Sawhney.
p. cm.
ISBN 978-0-13-702348-6 (hardcover : alk. paper) 1. Strategic planning. 2. Technological
innovations. 3. Competition. I. Sawhney, Ravi, 1956- II. Title.
HD30.28.P7 2011
658.4’012—dc22
2009054414