Praise for Disrupt
“Disrupt is a simple yet incredibly powerful thought process that can help turn your business upside-down in seconds. Are you prepared to DISRUPT your business?”
—Martin Lindstrom, best-selling author of Buyology
“Remember the old Apple tagline, urging us all to ‘Think Different’? In this book, Luke Williams shows us how to do precisely that. Disrupt helps you look at business—and the world around you—through a fresh lens, one that turns assumptions and convention upside down. Best of all, this is a practical book for the real world—Williams reveals not just how to come up with disruptive ideas, but how to nurture them, test them, pitch them, and ultimately make them real and profitable.”
—Warren Berger, author of Glimmer: How Design Can Transform Your Business, Your Life, and Maybe Even the World
“Luke Williams has a powerful message for companies today: Don’t wait for a couple guys in a garage to come up with an idea that will upend your business. With the tools he outlines in Disrupt, companies can light their own innovative sparks, ensuring that they will be their industry’s pacesetters, instead of the ones left in the dust.”
—Linda Tischler, Senior Editor, Fast Company
“If you need to drive disruptive innovation in your own organization—and you do—this is the guide you’ve been looking for. Luke Williams not only knows what it takes to create disruptive innovation. He knows how to explain it, in simple, clear, and practical concepts that anyone can use in their own organization. Buy this book if you want your work to make a difference.”
—David L. Rogers, executive director of the Center on Global Brand Leadership, and author of The Network Is Your Customer: Five Strategies to Thrive in a Digital Age
“With its examples of game-changing disruptions, Disrupt is an essential read. This very practical step-by-step guide will enable you to successfully implement the ‘think different’ imperative.”
—Stewart Emery, best-selling co-author of Success Built to Last and Do you Matter? How Great Design Will Make People Love Your Company
“Luke teaches us that the ‘best’ in best practice is to approach a business with no fear and new eyes.”
—Scott Galloway, Professor of Marketing, NYU Stern; Founder, L2
“Luke Williams is the master at unleashing big thoughts. His book, Disrupt, shows us how to do what sometimes seems impossible—conceiving and executing bold ideas with massive potential. At the Nike Foundation, we’ve put Luke’s principles to work and had tremendous results.”
—Stuart Hogue, Director, Systems at Scale, Nike Foundation
“A truly timely book, Disrupt has the power to change the world for many of us by uncovering the act of innovative disruption necessary to keep evolving in the years to come.”
—Ric Peralta, CEO, ATTIK
“The game has changed; to thrive and not just survive, companies need to shake up the status quo and be disruptive.”
—Bill Wackermann, author of Flip the Script
“For those companies second-guessing their future paths, ponder no longer. Disrupt provides that path, and it may be your only real strategy in today’s climate.”
—Andy Stefanovich, Chief Curator and Provocateur, Prophet
“At some time, someone somewhere is going to disrupt your entire industry. Shouldn’t it be you? In this easy-to-follow step-by-step guide, Luke Williams reveals a way of thinking that has the power to transform your business. Read this book before your competitors do.”
—Cordell Ratzlaff, Director of User-Centered Design, Cisco
“I’ve observed Luke’s process of disruptive thinking generate remarkably innovative solutions. I hope that many more companies will disrupt their existing innovation processes to benefit as well. They’ll be glad they did!”
—Peter N. Golder, Professor of Marketing, Tuck School of Business at Dartmouth, and co-author of Will and Vision: How Latecomers Grow to Dominate Markets