Acknowledgments

As we reviewed our conversations and work with talented people who are committed to using great design to resource wonderful experiences for people all over the world, we were constantly reminded that a single good idea takes sometimes hundreds or even thousands of gifted people to achieve exceptional implementation. In the spirit of this reality we’re grateful for all the talented people who have worked with us to make this book possible. Many have become good friends.

Tim Moore, who is vice president & publisher of Wharton School Publishing and FT Press imprints, provided access to the resources of Pearson, the world’s largest publisher. With great generosity of spirit and endless patience, Tim supported us every step of the way.

Equally important, he made a great team available to Do You Matter? We give special thanks to Christina Brianik (permissions specialist), Megan Colvin (assistant marketing manager), Krista Hansing (copy editor), Kristy Hart (managing editor), Gina Kanouse (operations manager), Sarah Kearns (proofreader), Chelsey Marti (project editor), Erika Millen (indexer), Amy Neidlinger (associate publisher and director of marketing), Julie Phifer (digital marketing manager), Brandon Smith (marketing assistant), and Dan Uhrig (manufacturing buyer).

Russ Hall (our writing partner) brought the magical touch of a storyteller to the pages of a business book with the result that we really enjoy reading this book ourselves!

Big thanks to Michael Bierut and Yve Ludwig at Pentagram New York who designed the cover and format for the book. As well as Amy Neiman who worked the design with us here in San Francisco.

We are also grateful to Kit Hinrichs at Pentagram San Francisco who helped us greatly in researching case studies for the book, along with his writing partner Delphine Hirasuna.

Thanks also to Bill Burnett at Stanford University for indirectly providing the spark when he asked Robert to teach there, and thus created the opportunity to ask students the questions that led to the book idea.

Appreciation goes to Coralie Langston-Jones of Social Blueprint and Laura Czaja of Pearson for helping us get the word out on this book.

And a special call out to the team at Ammunition who not only provided support to our many sessions in the "fishbowl" conference room, but also put up with Robert being totally distracted from his regular job for weeks at a time. And thanks to Meghan Durney and Margaret Kessler for coordinating so many things for us.

We especially want to thank Phil Baker for introducing us to each other and suggesting we collaborate on a book to present great design as a total concept. Phil has been a good friend to each of us across the span of years and is a tireless champion of excellent design as a strategy to have customers love a company. A gifted engineer with a good eye, Phil has taken many an idea from concept to consumer.

With gratitude,

Robert Brunner and Stewart Emery
San Francisco, California
June 2008