INDEX
CHAPTER
CASE STUDY OR EXAMPLE
TOOL
SKILL
#
1871, The co-working place with a twist 222
5 Bold Steps Vision® 58
7 essential skills 12
A
Aart J. Roos, Don’t lose sleep over it 57
Ad van Berlo, Think like a designer 87
Adobe, The innovation hive 227
Alexander Osterwalder, There is no tool culture 21
Ash Maurya, Running lean experiments 197
Autodesk, Prototyping the future 164
B
Be your own guinea pig 157
Become a creative genius 126
Become a designer 10
Bring on the science 202
Business Model Canvas 116
Business model canvas ideation 142
Business model portfolio 117
C
Case 5: Bold Steps Vision®, ING Bank 60
Case: Telling the story of Audi 76
CCA, Mastering business ambiguity 232
Coffee challenge 121
Context Canvas® 110
Cover Story Vision® 64
Creative Matrix 140
Customer Journey 100
D
Dan Roam, Sketching is prototyping 173
David Sibbet, It’s like jazz 37
Dare to step up 50
Design a better business 14
Design Criteria 68
Different ways to scale 220
Dorothy Hill, A vision on one page 63
E
Emmanuel Buttin, I am master of my fate 51
Every journey starts with preparation 26
Example business model canvas visual 118
Example Context Canvas BNP Paribas Fortis 112
Example Customer safari 102
Example Design criteria ING Bank 70
Example Investment readiness level 246
Example The journey of Abrella 208
Experiment Canvas 204
F
Farid Tabarki, Curious by nature 109
Fast passes 22
Fake it before you make it 160
Find your ambassadors 29
Four different pivots 184
Frits van Merode, So many business models 115
G
Gosparc, Master of the pivot 188
H
Hacks, Ideation 148
Hacks, Prototyping 176
Hacks, Storytelling 78
Page 263Hacks, Understanding 120
Hacks, Validation 210
Hacks, Vision 66
Hero's Journey Canvas 79
How to use this book 6
I
Ideate 124
Innovation Matrix 146
Introduction to business model 114
Introduction to ideation tools 138
Introduction to investment readiness level 242
Introduction to storytelling 72
Introduction to value proposition 104
Investment Readiness Level 244
It all starts with you 252
J
Justin Lokitz, I see dead mindsets 241
K
Kevin Finn, Free up space for deeper thinking 129
Kill your darlings 182
M
Maaike Doyer, Just pick up the phone! 99
Managing energy 36
Marc Wesselink, Lessons on validation 185
Marcus Auerbach, Doing the dishes 35
Master facilitation 34
Master ideation 128
Master observation 86
Master prototyping 158
Master questioning 88
Master validation 184
Matter, The design-driven accelerator 228
Muki Hansteen-Izora, The human context 105
N
Nancy Duarte, Story with a big S 73
New futures, new companies, new people 250
Next Steps, Ideate 150
Next Steps, Point of View 80
Next Steps, Prepare 44
Next Steps, Prototype 178
Next Steps, Scale 248
Next Steps, Understand 122
Next Steps, Validate 212
O
OneTab, Maturing business models 194
P
Paper prototype 174
Patrick de Zeeuw, Right place, right time 221
Peter De Keyzer, Share the urgency 113
Point of view 46
Prepare 24
Prepare how you work (together) 38
Prepare your environment 32
Prepare your team 30
Prototype 152
Prototype voting 159
Prototyping tools 170
Q
QUBY & Eneco, Getting it together 226
R
RBS, Corporate startup accelerator 224
Rens de Jong, Improvise like a champ 39
Riskiest Assumption Canvas 200
Rob Fitzpatrick, Everybody lies 89
Page 264Running experiments 196
Ruud Hendriks, Right place, right time 221
S
Scale 214
Screenplays 40
SEB LABS, The in-house incubator 225
Seek to understand 84
Sketching 172
StartupBootcamp, The accelerator 223
Steve Blank, It’s time to play moneyball 243
Stories of Ideation 130
Stories of Point of View 54
Stories of Prototyping 162
Stories of Understanding 90
Stories of Validation 186
Storytelling Canvas 74
T
Team charter 42
The continuum of scale 218
The corporate life 238
The double loop 16
The maker mindset 154
The riskiest assumption 198
Toyota Financial Services & the big ideas 132
Trigger questions 144
U
Uncertainty, your secret weapon 8
Understand 82
Understand the customer 98
Understand your context 108
V
Validate 180
Validation Canvas 206
Value Proposition Canvas 106
W
Wall of Ideas 144
Wavin loves plumbers 92
When to scale? 216
Y
Your first idea sucks 183
Your point of view 48
Your tools 20
Your vision of the future 56
Page 265
VISUAL INDEX OF TOOLS
PREPARE
SCREENPLAYS
TEAM CHARTER
POINT OF VIEW
5 BOLD STEPS VISION®
COVER STORY VISION®
DESIGN CRITERIA
STORYTELLING CANVAS
UNDERSTAND
CUSTOMER JOURNEY
VALUE PROPOSITION
CONTEXT CANVAS®
BUSINESS MODEL CANVAS
IDEATE
CREATIVE MATRIX
BUSINESS MODEL IDEATION
WALL OF IDEAS
INNOVATION MATRIX
PROTOTYPE
SKETCHING
PAPER PROTOTYPE
VALIDATE
RISKIEST ASSUMPTION
EXPERIMENT CANVAS
VALIDATION CANVAS
SCALE
INVESTMENT READINESS
