TOOL BUSINESS MODEL CANVAS
Created by Alexander Osterwalder
The Business Model Canvas is a great tool to help you understand a business model in a straightforward, structured way. Using this canvas will lead to insights about the customers you serve, what value propositions are offered through what channels, and how your company makes money. You can use the Business Model Canvas to understand your own business model or that of a competitor!
FOCUS
understand your business
45–60 MIN
session
3–5
people per group
The Business Model Canvas was created by Alex Osterwalder and Yves Pigneur. For more information, read their book: Business Model Generation.
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DOWNLOAD Download the Business Model Canvas from www.designabetterbusiness.com |
CHECKLIST
Rank your business model’s performance (0=bad − 10=excellent) for each question.
How much do switching costs prevent your customers from churning?
How scalable is your business model?
Does your business model produce recurring revenues?
Do you earn before you spend?
How much of the work can be done by others?
Does your business model provide built-in protection from competition?
Is your business model based on a game-changing cost structure?
NEXT STEPS
Filter out the design criteria and test your assumptions.