A VISION ON ONE PAGE

When our new CEO, Ralph Hamers, came on board the company was ready for a bold new strategy. Banks had emerged from the financial crisis to find themselves facing a whole new raft of fintech competitors. At the same time, seamless digital experiences from companies like Amazon and Spotify had raised the customer-expectation bar for banks as well.

After a thorough strategic review, we had a plan of 250 pages. But how could we condense that down to something that would inspire employees throughout the bank? Could we make sure everyone communicated consistently about the strategy?

We put together a team from across Strategy, Internal and External Communications, Investor Relations, and Human Resources. Using the 5 Bold Steps Vision^®, we were able to co-create our “strategy on a page,” linking the purpose and vision to clear strategic priorities. It provided clear direction and ensured that everyone across the bank would interpret and explain the strategy consistently. That strategy on a page still guides us today.

Dorothy Hill
VP of Strategy,
ING Bank