Page 6

8 image CHAPTERS

48 image CASE STUDIES

20 image TOOLS

7 image CORE SKILLS

29 image DESIGNERS

36 image HACKS

>150 image VISUALS

 

HOW TO USE THIS BOOK

FILLED WITH PERSONAL STORIES AND EXPERIENCES FROM 29 DESIGN PRACTITIONERS AND THOUGHT LEADERS SUCH AS...

STEVE BLANK
SERIAL ENTREPRENEUR, AUTHOR, LECTURER
p243

DOROTHY HILL
VP OF STRATEGY, ING BANK
p63

ROB FITZPATRICK
AUTHOR, THE MOM TEST
p89

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TOOL ICON LEGEND

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 PERSONAL
This tool requires personality.

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 TANGIBLE
This tool helps you build something.

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 GENERATE OPTIONS
This tool helps you to create options.

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 CREATE FOCUS
This tool helps you to decide and select.

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 NORMAL SESSION
Normal work session.

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 PRESSURE COOKER
High-intensity session.

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 TEAM SIZE
Small or large team sizes.

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 REVISIT
How often do you need to revisit this?

We’ve designed this book with you in mind! Unlike most books, this one can be read in several ways.

For one, you can read this cover to cover. The chapters build on each other. You can also scan for things that interest you, like new tools and skills. Additionally, we’ve included fast passes in this chapter (page 22) in case there is something specific you want to learn about right now.

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