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REFERENCES AND INSPIRATIONS
A MORE BEAUTIFUL QUESTION
Warren Berger (2012)
A WHOLE NEW MIND
Daniel Pink, 2006
BUSINESS MODEL GENERATION
Alex Osterwalder and Yves Pigneur, 2008
DESIGNING FOR GROWTH
Jeanne Liedtka and Tim Ogilvie (2011)
FOUR STEPS TO THE EPIPHANY
Steve Blank, 2013, Wiley
GAMESTORMING
Dave Gray, Sunni Brown and James Macanufo (2010)
JAB, JAB, JAB, RIGHT HOOK
Gary Vaynerchuk, 2013
LEAN ANALYTICS
Alistair Croll and Benjamin Yoskovitz, 2013
MAKING IDEAS HAPPEN
Scott Belsky, 2012
MOMENTS OF IMPACT
Lisa Kay Solomon and Chris Ertel (2014)
RESONATE
Nancy Duarte, 2010
RISE OF THE DEO
Maria Guidice and Christopher Ireland (2014)
SCALING UP
Verne Harnish, 2014
THE BACK OF THE NAPKIN
Dan Roam, 2013
THE HARD THING ABOUT HARD THINGS
Ben Horowitz, 2014
THE HERO WITH A Thousand FACES
Joseph Campbell, 1949
THE INNOVATOR’S DILEMMA
Clayton Christensen, 2011
THE LEAN STARTUP
Eric Ries, 2011
THE MOM TEST
Rob Fitzpatrick, 2013
TRACTION
Gino Wickman, 2012
VALUE PROPOSITION DESIGN
Alex Osterwalder and Yves Pigneur, 2014
VISUAL MEETINGS
David Sibbet, 2010
UNCERTAINTY
Jonathan Fields, 2012
ZERO TO ONE
Peter Thiel and Blake Masters, 2014
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KEY CONTRIBUTORS
Joeri Lefévre (Illustration)
Marije Sluis (Marketing & Sales)
Moniek Tiel Groenestege (Legal & Production)
Roland Wijnen (Testing and Tool Content)
CASE STUDIES
Aart J. Roos
Ad van Berlo
Adam Dole
Alex Osterwalder
Andreas Søgaard
Ash Maurya
Dan Roam
David Sibbet
Dorothy Hill
Emmanuel Buttin
Emanuele Francioni
Farid Tabarki
Frits van Merode
George Borst
Kevin Finn
Maaike Doyer
Marc Wesselink
Markus Auerbach
Mattias Edström
Mohammed Bilal
Muki Hansteen-Izora
Nancy Duarte
Nathan Shedroff
Patrick de Zeeuw
Paul Wyatt
Peter De Keyzer
Rens de Jong
Richard van Delden
Rob Fitzpatrick
Ruud Hendriks
Scott Cross
Steve Blank
Sue Pollock
CONTRIBUTORS
Baran Korkut
Ben Hamley
Diane Shen
Doug Morwood
Duncan Ross
Eefje Jonker
Eline Reeser
Leslie Wainwright
Maaike Doyer
Marc McLaughlin
Martine de Ridder
Matthew Kelly
Michael Eales
Steve Lin
Suhit Anantula
Tarek Fahmy
Vicky Seeley
PROOFREADERS
Alexander Davidge
Andra Larin
Ann Rich
Arno Nienhuis
Bart de Lege
Bernard-Franck Guidoni-Tarissi
Bernardo Calderon
Boukje Vastbinder
Coen Tijhof
Colin Johnson
Daniel Schallmo
David Sibbet
Debbie Brackeen
Emmanuel Dejonckheere
Erik Prins
Ernst Houdkamp
Evan Atherton
Franzi Sessler
Freek Talsma
Geerard Beets
Gijs Mensing
Guy van Wijmeersch
Henk Nagelhoud
JP van Seventer
Jan & Renske van der Pluijm
Jappie Wietsema
Jim Louisse
Johan Star
Julian Thomas
Kevin Finn
Mandy Chooi
Marjan Visser
Matthieu Valk
Maurice Conti
Muki Hansteen-Izora
Nathan Shedroff
Lucien Wiegers
Patricia Olshan
Paul Reijnierse
Paul van der Werff
Petra Willems
Petra Wullings
Quint Zieltjens
Remo Knops
Rene Vendrig
Richard van Delden
Rik Bakker
Robert de Bruijn
Sander Nieuwenhuizen
Tako in ‘t Veld
Vincent Kloeth
Willem Mastenbroek
Yannick Kpodar