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YOU NOW HAVE . . .

 DRAFTED YOUR VISION AS A RALLYING CRY

 YOUR FIRST SET OF DESIGN CRITERIA

 DESIGNED YOUR STORY TO CREATE IMPACT

NEXT STEPS

 OBSERVE & QUESTION

Meet (potential) customers.

 GO OUT OF THE BUILDING

and test your assumptions on vision.

 UNDERSTAND YOUR VALUE

How do you currently add value for your customers?

 UNDERSTAND YOUR CONTEXT

What is the context you currently (want to) operate in?

RECAP

BE A REBEL.

A VISION IS A RALLYING CRY FOR YOU AND YOUR TEAM.

A VISION IS NOT A VISION STATEMENT.

DESIGN CRITERIA ARE THE BENCHMARKS OF CHANGE.

USE STORYTELLING TO INSPIRE AND SCALE.

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