Acknowledgments

To my colleagues for sharing your stories, knowledge, and feedback over the years.

To my manuscript reviewers: Bendik Bygstad, CJ Connoy, Jeff Lindsey, Erik Theiz and all of 38 Studios, Jason Della Rocca, and Senta Jakobsen. Their level of detailed feedback was tremendous and added a great deal of value to the book.

This book took almost two years to write. During this time, I received much feedback and advice from those who downloaded draft chapters and helped steer the direction the book took: Bas Vodde, Chris Oltyan, Diogo Neves, George Somaru, Heather Maxwell Chandler, Jamie Briant, Julian Gollop, Karen Clark, Lia Siojo, Lyssa Clark Adkins, Martin Keywood, Paul Evans, Philip Borgnes, Robert Bacon, Ron Artigues, Rose Hunt, Scott Blinn, Sheldon Brown, Steve Sargent, Wanda Meloni, LaRae Brim, Keith Boesky, Aðalsteinn “Alli” Óttarsson, and Barbara Chamberlin. Extra thanks to Justin Woodward for all his artistic help and advice!

To Bruce Rennie, Michael Riccio, Rory McGuire, Stephane Etienne, Caroline Esmurdoc, Shelly Warmuth, Chris Ulm, and Alistair Doulin. I thank them for letting me use their words.

Many thanks to everyone from Pearson including Chris Guzikowski for his persistence, vision, and support seeing this book through; Chris Zahn for his patient editing; and Raina Chrobak, Molly Sharp, and Kim Wimpsett for the great production support.

To everyone at High Moon Studios and at my client studios for allowing me to work with and learn from them.

I’d like to acknowledge the inestimable debt to my mentor and friend Mike Cohn. Mike visited High Moon Studios as a coach. Seeing the impact of his teaching inspired me to want to do the same. I couldn’t have taken this major step without his support and encouragement.

Finally, I can’t thank my family enough for their loving support and encouragement.