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Book Description
Laptops, smart phones, and tablet PCs have made today’s business owner more mobile than ever, but life on the go also makes it more difficult to stay organized, be productive, and focus on promoting one’s business.
Table of Contents
- Cover Page
- Title Page
- Copyright Page
- Contents
- Author’s Note
- Introduction
- 1. Why Most Business Development Efforts Fail
- 2. Your Profit Power Tool: The Business Plan
- 3. Digging Into the Business Plan for Big Payoff
- 4. Mining Networking Gems From the Business Plan
- 5. Creating a Business Development Action Plan
- 6. Finding Your Real Story and True Voice
- 7. Touches to Transactions
- 8. Productivity Basics: Cloud Computing
- 9. Virtual Calendar and Scheduling
- 10. Remote Computer Access and Storage
- 11. Skype and Other Virtual Phone Options
- 12. Virtual Meeting Spaces and Teleconferencing
- 13. Sharing, Storing, and Safeguarding Documents
- 14. Where the Work Is: Virtual Freelancing Hotspots
- 15. Paying and Getting Paid
- 16. Dashboards and One-Stop Time Savers
- 17. Empowering the Road Warrior
- 18. Smartphone and Tablet Apps for Busy People
- 19. Mobile Apps for When You’re on the Road
- 20. More Tools for Social Media Productivity and Presentations
- 21. Expanding Your Contacts
- 22. Organizing Time and Thoughts
- 23. Promotional Tools on Facebook and Twitter
- 24. Promote With Online Reviews and Directories
- 25. Online Reputation Management
- 26. Online Event Promotion and Management
- 27. Virtual Deals and Coupons
- 28. Free (and Almost Free) PR and Marketing
- 29. Promoting With Web Audio, Video, and Photos
- 30. Viral Marketing: Getting Your Customers to Promote for You
- Afterword: Where Do I Go From Here?
- Websites and Apps
- Index
- About the Author