Job:03171 Title:Typography Referenced (Rockport)
Page: 359
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359
Type-Specifi c Resources
Text
Job:03171 Title:Typography Referenced (Rockport)
Page: 359
RESOURCES
Type-Specifi c Films
and Documentaries
A visit to YouTube (www.youtube.com) reveals dozens of items about type and typography. For example,
try entering “typography school” for a great short fi lm about the London College of Printing, now
the London College of Communication. In addition to those made by amateurs around the world, several
more ambitious fi lms about typography already exist or are in production at the time of this writing.
Helvetica
www.helveticafi lm.com
Helevetica, a feature-length independent fi lm pro-
duced and directed by Gary Hustwit, looks at
typography, graphic design, and the eff ect of both
these on global visual culture. It achieves its goal by
focusing on how a single typeface, Helvetica (),
has managed through proliferation of use to pop-
ulate so many of our urban spaces, and in doing so
provokes a much larger conversation about the way
that type aff ects our lives.
The cast of renowned typographers and type
designers interviewed throughout the fi lm reads
like a who’s who of typography and includes Erik
Spiekermann (), Matthew Carter (), Massimo
Vignelli, Willem Hendrik Crouwel (), Hermann
Zapf (), Neville Brody (), Stefan Sagmeister,
Michael Bierut, David Carson, Paula Scher,
Jonathan Hoefl er (), Tobias Frere-Jones (),
Experimental Jetset, Michael C. Place, Norm, Alfred
Hoff mann, Mike Parker, Bruno Steinert, Otmar
Hoefer, Leslie Savan, Rick Poynor, and Lars Müller.
The fi lm premiered in March and
subsequently toured fi lm festivals and art house
cinemas in more than cities and countries
before receiving its television premiere on in
November . It was shot in high-defi nition and
in locations around the world including the United
States, the United Kingdom, The Netherlands,
Germany, Switzerland, France, and Belgium.
Danny van den Dungen from Amsterdam-based
design company Experimental Jetset
Helvetica metal type
shot at Manfred
Schulz’s letter-
press in Frankfurt
The font Helvetica on the
streets of New York
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