Job:03171 Title:Typography Referenced (Rockport)
Page: 19
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Type History and Timeline
Text
Job:03171 Title:Typography Referenced (Rockport)
Page: 19
Warren Chappell
American type designer and typographic
scholar Warren Chappell (–)
studied under Rudolf Koch () in
Germany and created typefaces for both
American and European foundries. His
works include Trajanus, Lydian, and
Lydian Cursive.
Roger Excoff on
French graphic and type designer
Roger Excoff on (–) created,
among other faces, Mistral in and
Antique Olive in the s (). The
latter was always popular in its country
of origin, but did not enjoy success
outside of France until Compugraphic
Corporation released and heavily pro-
moted the face in the late s ().
Tony Stan
A prolifi c New York letter and type
designer affi liated with Photo-Lettering,
Inc. and International Typeface
Corporation (), Tony Stan (–)
created or adapted a number of typefaces.
His designs include, among others,
Berkeley Old Style, Garamond,
Century, and Cheltenham.
Freeman (Jerry) Craw
American graphic and type designer
Freeman (Jerry) Craw (–) created both
metal and phototype faces, among them
Craw Clarendon, Craw Modern, and Ad Lib.
For several years, he was vice president
and art director of Tri-Arts Press during
which he was responsible for some of the
United States’ most eloquent printed
material.
Herb Lubalin
In the s () and s (), the
creative graphic design and typographic
handling of American designer Herb
Lubalin (–) broke new ground.
At the same time, it set the standard
for graphic communication that much
of the graphic design community
emulated. He designed logotypes, posters,
magazines, advertising, packaging,
books, stationery, and collateral
promotional materials. In addition,
Lubalin cofounded and created more
than alphabets. He was responsible
for such typefaces as Lubalin Graph
and Ronda, and codesigned
Avant Garde Gothic with Tom Carnese.
Hermann Zapf
One of the twentieth century’s () most
important and prolifi c typeface designers,
Hermann Zapf (–) has created
such universally acclaimed typefaces
as Optima, Palatino, Melior, Zapf
Chancery, Zapfi no, and Zapf Dingbats.
He began his career with the D. Stempel
AG foundry in West Germany after World
War II. After leaving Stempel in , Zapf
created typefaces for foundries such as
H. Berthold AG (), Linotype (), and
, in addition to many exclusive designs
for private and corporate use. Zapf is also
probably the world’s most famous and
successful calligrapher.
Aldo Novarese
Italian type designer Aldo Novarese (–
) created a variety of text and display
designs. Early in his career, he was asso-
ciated with Turin’s Nebiolo type foundry
and created faces primarily in conjunc-
tion with Alessandro Butti, among them
Augustea and Microgramma (which later
became Eurostile when he added lower-
case []). Later in his career, Novarese
developed several faces that became
designs, including Novarese (his most
successful), Symbol, and Mixage.
Aaron Burns
Although Aaron Burns (–) was
not a type designer, his contribution to
the typographic world is as signifi cant
as many of the most important and well-
known typeface creators. Burns founded
International Typeface Corporation (),
which released more than original and
revival typeface designs and gave many
type designers a fi rst opportunity to create
a commercial typeface design.
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