Job:03171 Title:Typography Referenced (Rockport)
Page: 60
Job:03171 Title:Typography Referenced (Rockport)
Page: 60
052-067 03171.indd 60 9/22/11 9:17 AM
Text
Job:03171 Title:Typography Referenced (Rockport)
Page: 60
Text
Job:03171 Title:Typography Referenced (Rockport)
Page: 60
60
Typography, Referenced
Sans Serif Grotesque
Obvious contrast
in stroke weight
These are the fi rst commercially popular sans serif typefaces. Contrast (230) in stroke
weight is most apparent in these styles, there is a slight “squared” quality to many of
the curves, and several designs have the bowl-and-loop lowercase (332) g common to
roman types. In some cases the R has a curled leg and the G usually has a spur.
Some modern sans serif designs derive from the fi rst Grotesques, but are more refi ned
in form. Stroke contrast is less pronounced than earlier designs, and much of the
squareness in curved strokes is also lost. Typically the most obvious distinguishing
characteristic of these faces is their single-bowl g and more monotone weight stress.
Slight “squared”
quality to many
of the curves
Bowl-and-loop
lowercase g in
many designs
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