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Dedication
by Andy Bounds
The Snowball Effect: Communication Techniques to Make You Unstoppable
Epilogue
Title page
Dedication
Introduction
1 How to prepare communication that works
The Problem with How People Prepare Communication
The 231 Approach: The Best Way to Communicate Effectively
How to Know Your Communication Has Worked
Focus on 231, Not 123
Two Final Things To Help Embed the 231 Approach
Next Steps – In Other Words, Your “DO”
SECTION B Get more done more quickly How to save one month per year
Why This Matters
3 When you want to find the time to communicate brilliantly
How to Find the Time You Need
4 When you want to impress senior audiences when you haven’t much time
Why Walloping Is a Time-Saving Tip
5 When you want to ensure people remember your key messages
7 When you want to have better, quicker meetings and conference calls
8 When you want to only attend the meetings you need to
9 When you want to prepare for meetings in the right way
10 When you want to ensure meetings generate actions, not just discussion topics
Turning Discussions Into Actions
Making Success Inevitable
11 When you want to run punchy, interesting and effective update meetings (or not have them)
12 When you want to get a quick response to an FYI email
The Problem With Speed
Getting Good Responses to FYIS
Powerful Alternatives to FYI
13 When you want to empty your inbox
How to Receive Fewer Emails
How to Ensure You Never Look at Emails Twice
How to Remove Emails Once You’ve Finished with Them
14 When you want to see how much extra time you’ve now got
SECTION C Persuade more people to say “yes” How to convince others to do what you want
Why this matters
15 When you want to understand what really motivates people
17 When you want to align your agenda to everyone else’s
Identify “Why That’s Good”
Say the “Best Bit” First
18 When you want to get an enthusiastic “yes” very quickly
BO: A Better Way to Get a “Yes”
19 When you want to prove you’re someone’s best option
20 When you want to make a sale
ABCDE: The Simplest Way to Sell More
21 When you want to write a winning proposal or sales presentation
Creating Sales Communications from Scratch
Editing First Drafts Quickly
22 When you want to stand out from the crowd
Which of the Super Six is Best?
24 When you want to use the best communication channel to get a quick “yes”
25 When you want to create titles that instantly grab people
How to Create Engaging Titles
26 When you want to write eye-catching introductions
Use the 4Ws to Create Powerful Introductions
Combining Great Titles with Powerful Introductions
The 4Ws Even Works at Home
27 When you want to use analogies to make your point
How to Create Powerful Analogies
28 When you want to structure your communications so they’re more persuasive
If Star Wars Can Do It, So Can You
Three Quick Steps, to Embed the “Star Wars Way”
30 When you want to get a job interview
Start with the Employer’s Needs, not Your Background
Focus on the Results You’ve Caused, not the Work You’ve Done
Tell Your Unique Story in a Clear, Compelling Way
Link Your Experiences to Their Needs
And the Best Advice about Your résumé?
SECTION D Enjoy your job more How to make work more fun
Why this matters
32 When you want to build powerful relationships quickly
1. Know the right people
2. See your contacts the right number of times
3. Have the right conversations
33 When you want to get things right first time
To find lots of gold, dig deep
34 When you want to deliver interesting presentations that impress everyone
35 When you want to use “word pictures” to help people remember things
36 When you want to use initials to help people remember things
38 When you want to enjoy using PowerPoint
1. Go to PowerPoint last, not first
2. Use the visual thing for visual things
3. Make yourself smile
4. Press “B” or “W”
5. Use PowerPoint shortcuts
6. Chat, don’t rant
7. Unclutter your slides
8. And, the best one of all?
A point to ponder
39 When you want to create great visuals to enhance your message
Step 1: Improve your title
Step 2: Prioritize your points
Step 3: Remove as many low-priority points as possible
Step 4: Remove the unimportant words
Step 5: Insert slide-builds
Step 6: Make the slides look nice
Useful Tip 1: Prepare two slide-sets, not one
Useful Tip 2: Preparing “Compare and Contrast” slides
40 When you want to start a presentation brilliantly (when your audience is large and/or doesn’t know you)
Start with a bang
41 When you want to appear polished, even if you haven’t practised much
Polished presenting (when you’re in a team)
Polished presenting (when you’re on your own)
42 When you want to prepare for – and deliver – an excellent Q&A session
43 When you want to ensure your important initiatives succeed
Step 1: Communicating upfront
Step 2: Communicating throughout
44 When you want to have good two-way conversations
45 When you want to enjoy attending networking events
The four steps of a pleasant, productive networking conversation
The most important thing about networking
46 When you want to help people read your documents quickly
47 When you want to improve people’s performance through observation and coaching
48 When you want to improve people’s performance after annual reviews
Hold Previews, not Reviews
Focus on the “What and how”, not just the “What”
Get the foundations right
SECTION E Eliminate the negatives How to remove your communication frustrations
Why This Matters
50 When you want to stop saying “no” too quickly
52 When you want to come up with good ideas, but can’t think of any
53 When you want to remove someone’s concerns about what you’re planning to do
A Step-By-Step Guide, To Make This Easy To Do
A Final Thought
54 When you want to remove someone’s final reason for saying “no”
55 When you want to get good outcomes from challenging conversations
A Four-Step Approach To Resolving Challenging Situations
How To Prepare for Challenging Conversations
With Challenging Conversations, Does Follow-Up Matter?
56 When you want to stop procrastinating about initiating challenging conversations
Serve and Volley: How to Start Awkward Conversations
58 When you want to stop diluting other people’s messages
When Cascading, Be a Colour Car Wash
How to Be a Colour Car Wash
How to Cascade, When You Can’t Add Colour
59 When you want to stop hating presentations
1. Ensure Your Content Is Interesting
2. Ensure Your Delivery Is Interesting
3. Remember Your Credentials
4. Keep It Short
5. Expect Good Things to Happen, and They Will
6. Practice. a Lot
7. Work Your Body
8. But Don’t Be “Too Confident”
60 When you want to avoid people instantly doubting your credibility
61 When you want to stop wasting your time with people who can’t make decisions
Step 1 – Finding the Decision Maker
Step 2 – Getting in Front of Them
Step 3 – Saying the Right Thing to Decision Makers
62 When you want to prevent avoidable disasters
63 When you want to stop saying irrelevant stuff
Your Best Option: Ask
Another Great Option: Jolt
64 When you want to break the pattern of hearing useful ideas, but doing nothing with them
A Final Thought
Conclusion: Build your momentum
And for more help . . .
Acknowledgments
About Andy Bounds
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Introduction
To Em, Meg, Jack, Maia and Tom – My angels and my demons x
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