Index
A
abbreviation guide
days of the week, 15
months of the year, 15
postal, 16
time designations, 15
U.S. states, 16
U.S. territories, 16
weights and measures, 17
Ad Unit Guidelines, 27
agricultural fibers, 161
agricultural residues, 161
AJAX (Asynchronous JavaScript), 182
analog color proofs, 157
aqueous coating, 155
Attribution license, 11
Attribution No Derivatives license, 12
Attribution Non-Commercial No Derivatives license, 12
Attribution Non-Commercial Share Alike license, 12
Attribution Share Alike license, 12
B
bar codes
for European products, 141
ink color, choice of, 141–144
standards for, 140
for U.S. products, 141
basis weight equivalents, 72–75
bindings
methods, evaluation of, 82
types of
case, 80
perfect, 80
plastic comb, 81
ring, 81
saddle stitch, 80
screw and post, 81
side stitch, 80
spiral and double-loop wire, 81
tape, 81
bluelines, 157
budget estimates, 195–196
budgeting, 190–191
bulk, 74
C
caliper, 74
camera formats, 21
carbon dioxide, 161
cartons
folding, 106–110
tray-style, 98–100
tube-style, 101
certification organizations
Chlorine Free Products Association (CFPA), 166
Eco-Management and Audit Scheme (EMAS), 166, 167
Forest Stewardship Council (FSC), 159, 162, 165, 167
Green Seal, 167
International Standards Organization (ISO), 166, 167
chain of custody, 165
charts and tables
bar code standards, 141
basis weight and caliper equivalents, 75
Btu of energy used in paper production, 168
caliper and pages per inch, 74
display typeface specimens, 33–34
envelope styles and sizes, 87–92
environmentally friendly papers, 176–177
links in paper supply chain, 161
mail classifications, 125
paper basis weight equivalents, 72–73, 75
paper estimator, 78
paper sheet sizes, 68, 69, 70, 71
paper usage guide, 79
process color finder, 222–311
proofreaders’ symbols, 14
reflectance values of inks, 141–144
text typeface specimens, 35–57
tint values for halftone screens, 24
tolerances for gatefolds, barrel, or roll folds, 85
trapping tolerances, 149
trimmed pages per standard paper size, 77
chlorine, 162
Chlorine Free Products Association (CFPA), 166
chlorine-free processing, 163, 166
clients
financial negotiations with, 193–196
payment strategies for, 196–197
color
and bar codes, 141
and digital imaging, 20–25
duotones, 25
and paper types, 79
process color finder, 222–311
trapping tolerances, 149
use of in grids, 67
color bars, 68
compensation
negotiating, 193–196
rights and, 197–199
conservation of energy, 168
copyright, 10
copyright notice, 10
Creative Commons licensing, 11–12
infringement, 10
public domain, 10
transferring rights, 11
U.S. Copyright Office, 10
creative briefs
creation of, 185
vs. design criteria, 188
managing to, 188
negative impact of not having, 184
as strategic tools, 184
uses of, 189
Creative Commons licensing, 11–12
CSS (Cascading Style Sheets), 182
D
decorative typefaces, 30
design criteria, 188
die-cutting, 152
digital file formats, 20–21
digital proofs, 157
dioxins, 162
drilling paper, 153
duotones, 25
E
ecodesign. See sustainable design
ecofriendly design. See sustainable design
Eco-Management and Audit Scheme (EMAS), 166, 167
effluent, 162
elemental chlorine free (ECF), 162
em dash, 18
embossing, 151
en dash, 18
energy conservation, 168
engraving, 147
envelopes
announcement or A-style, 90
baronial, 91
booklet (U.S.), 87
business announcement, 91
catalog (U.S.), 89
coin, 91
commercial and official (U.S.), 87
construction of, 86
international sizes, 91–92
metal clasp (U.S.), 90
policy (U.S.), 89
printing considerations for, 92
remittance (U.S.), 89
ticket (U.S.), 88
wallet flap, 90
window (U.S.), 88
environmental impact, of paper industry, 164, 168–169, 171
EPS file format, 20
estimates, 195–196
ethnographic research, 179
exdentation, 18
F
fiber sourcing, sustainable, 164–165
financial negotiations, 193–196
finishes
glossy vs. matte, 155
finishing techniques
die-cutting, 152
drilling, 153
embossing, 151
foil stamping, 152
perforating, 153
punching, 153
scoring, 153
flexography, 148
focus groups, 179
foil stamping, 152
fold styles
barrel, 85
eight-page French fold, 84
eight-page gatefold, 84
eight-page parallel fold, 84
four-page short, 83
four-page simple, 83
gatefolds, 85
paper grain and, 84
roll, 85
six-page accordion, 83
six-page barrel or roll, 83
sixteen-page signature, 84
tolerances for, 85
folding cartons, 106–110
footnotes, standards for, 15
Forest Stewardship Council (FSC), 159, 162, 165, 167
forestry
certification of wood products, 165–167
Forest Stewardship Council (FSC), 159, 162, 165, 167
old growth forests and, 160
paper production and, 160
sustainable, 164–165
forms and contracts, 184–189
G
GIF file format, 20
grain, paper, 76
grammage equivalents, 73
gravure, 147
green design. See sustainable design
Green Seal, 167
grid design, 58–67
grids
anatomy of, 59
composite, 65
constructional, 63
creation of, 62
graphic software for, 62
hierarchical, 67
margins and, 61
modular, 66
symmetry vs. asymmetry, 60
types of, 58
typographic unit, 64
uses for, 58
working with, 59
grippers, 68
H
halftone screens, 22–24
hanging punctuation, 18
holography, 149
hourly rate, determination of, 191–192
HTML (HyperText Markup Language), 182
hyphenation guide, 18
I
images/imaging
Ad Unit Guidelines, 27
camera formats, 21
digital file formats, 20–21
duotones, 25
halftone screens, 22–24
organization of, 58
scaling, 26
scanning resolution, 26
standard sizes for Web, 27
ink drawdowns, 157
ink-jet printing, 155
inks
ecofriendly, 174
reflectance values of, 141–144
types of, 154
intellectual property rights, 197–198
Interactive Advertising Bureau (IAB), 27
International Standards Organization (ISO), 69–71, 166, 167
J
JPEG file format, 20
L
laminates, 156
layout, 58–67
leading, 32
legal resources, 13
lenticular printing, 149
letterpress, 147
licensing options, 198–199
M
mail. See postal services
mail classifications, 124–125
Mail Piece Design Analyst (MPA), 133
measurement equivalents
basis weight/caliper, 75
basis weight/grammage, 73
caliper/pages per inch, 74
formulas for, 9
inch decimals to inch fractions, 8
ISO sheet sizes and inch equivalents, 69–71
metric to imperial equivalents, 9
millimeters, points, and picas to inches, 8
North American sheet sizes and metric equivalents, 68
mill broke, 162
mobile design, 182–183
N
Nolo, 13
number and numeral usage, 17
offset inks, 154
offset lithography
defined, 146
inks, 154
sustainable design and, 173
types of, 150
VOCs released in, 174
old growth forests, 162
oversized pages, 156
P
packaging styles
closure types, 102–105
folding cartons, 106–110
paper bags, 120–121
plastic bags, 122–123
plastic containers, 116–119
set-up boxes, 111–115
tray-style cartons, 98–100
tube-style cartons, 101
paper
basis weight and caliper equivalents, 75
basis weight equivalents, 72–75
binding types, 80–82
bulk, 74
cutting and trimming, 151
envelopes, 86–92
environmentally friendly, 176–177
estimator, 78
fold styles, 83–84
grammage system, 73
minimizing wasted trim, 77
mixed sources, 170–171
pocket folders, 93–97
postcard stock, 128
protective coatings, 154–156
reflectance values of, 141
sheet sizes
international (ISO), 69–71
North American, 68
supply chain of, 161
usage guide, 79
paper bags, 120–121
paper dummy, 157
paper industry, environmental impact of, 164, 168–169, 171
paper production
renewable energy for, 168
payment strategies, 196–197
PDF file format, 21
perforating paper, 153
plastic bags, 122–123
plastic containers, 116–119
pocket folders
printing considerations for, 97
styles, 93
templates, 94–97
postal abbreviations, 16
postal services
certificate of mailing, 131
certified mail, 131
COD (Collect on Delivery), 131
delivery confirmation, 131
insured mail, 131
Mail Piece Design Analyst (MPA), 133
registered mail, 131
return receipt, 131
return receipt for merchandise, 131
signature confirmation, 131
postal standards, international mail, 131
postal standards, U.S. mail
automated mailing rates, 132
business reply and courtesy reply mail, 133
delivery times, 129–130
label standards, 132
mail classifications, 124–125
package standards, 129
postcard paper stock requirements, 128
rate classifications, 129–130
self-mailers, sealing, 134–146
size requirements, 126–128
thickness requirements, 128
postal websites, 136–139
postconsumer waste (PCW), 162, 170
pricing
budgeting and, 190–191
estimates, 195–196
evaluating, 192
factors to consider when, 190–191
hourly rate, determining your, 191–192
learning about, 193
negotiating, 193–196
reviewing, 192
revisions, 195
prime marks, 18
printing
cutting and trimming, 151
ecofriendly, 172–175
finishing techniques, 151–153
ink-jet printing, 155
inserting extras and/or oversize pages, 156
offset inks for, 154
sustainable design and, 160
trapping tolerances, 149
waterless, 175
printing processes
engraving, 147
flexography, 148
gravure, 147
holography, 149
lenticular printing, 149
letterpress, 147
offset lithography, 146, 150, 154
screen, 148
thermography, 147
waterless, 175
process color finder, 222–311
processed chlorine free (PCF), 163, 166
professional organizations, 216–217
proofing methods, 157
proofreaders’ symbols, 14
protective coatings, 154–156
prototyping, 180–181
public domain, 10
punching paper, 153
Q
QR Codes
content for, 145
generating and reading, 145
standards for, 145
quotation marks, 18
R
Rainforest Alliance, 165
RAW file format, 21
ream weight. See basis weight equivalents
recycled paper, 169–170
from mixed sources, 170–171
reflectance values
of inks, 141–144
of papers, 141
renewable energy, 168
resources, 216–221
responsive design, 183
revisions, 195
royalty-based licensing, 199
S
sans serif typefaces, 29
scaling, an image, 26
scanning resolution, 26
scoring paper, 153
screen printing, 148
script typefaces, 30
serif typefaces, 29–30
service marks, 12–13
set-up boxes, 111–115
sheetfed offset lithography, 150
socially conscious design, 158
soy inks, 174
spot varnish, 155
sustainable design
certifications, 166–168
defined, 158
energy conservation and, 168
guidelines for, 159
printing, 172–175
in production, 160–161, 164–165, 169
renewable energy and, 168
shift toward, 158
terminology, 161–163
T
templates, pocket folders, 96–97
text, organization of, 58
thermography, 147
throw-outs, 156
TIFF file format, 21
time designations, 15
tip-ins, 156
tip-ons, 156
totally chlorine free (TCF), 163, 166
trademarks, 12–13
trapping tolerances, 149
tray-style cartons, 98–100
tree fiber, 160
tube-style cartons, 101
type
categories of, 28–30
guide for, 33–57
identification of typefaces, 34
measurement of, 31–32
terminology, 28
typographic terms, 28
U
ultraviolet (UV) coating, 155
United States Patent and Trademark Office (USPTO), 13
U.S. Copyright Office, 10
U.S. state abbreviations, 16
U.S. territories, 16
usability testing, 181
user experience (UX) design, 178
user interface (UI) design
mobile design, 182–183
phases of, 178
prototyping, 180–181
responsive design, 183
sketching, 179
usability testing, 181
user interface development, 181–182
user research, 178–179
wireframing, 179–180
user interviews, 179
user-based licensing, 198
V
varnishes, 154–155
virgin fiber, 160, 162, 163, 164, 166, 170, 171, 173
volatile organic compounds (VOCs), 163, 173, 174
Volunteer Lawyers for the Arts, 13
waterless printing, 175
web hosting companies, 183
web offset lithography, 150
websites
environmental organizations, 166–167
postal, 137–139
weights and measures, 17
wireframing, 179–180
wood products, certification organizations for
Eco-Management and Audit Scheme (EMAS), 166, 167
Forest Stewardship Council (FSC), 165, 166, 167
Green Seal, 167