So if the cost is high in dollars, time and energy, why has 360-degree feedback been so widely adopted by America’s largest corporations? The answer: 360-degree feedback offers a unique opportunity to link specific leader behaviors to organizational performance and for individuals to find out how their bosses, their colleagues, their direct reports, their fellow team members, their internal and external customers, and their suppliers perceive their use of these behaviors.³ In so doing, it can “from many a blunder free us” by providing a reality check.