Why This Book?

In our role as consultants, we have done in-depth research in the field of 360-degree feedback for over twenty years. During that time, we developed several questionnaires that measure leadership competencies and influencing skills; we designed customized 360-degree instruments for a broad spectrum of clients and managed and administered 360-degree feedback processes for such organizations as Coca-Cola, Bayer, New York Life, and GE Capital. Our work has taught us a great deal about helping people achieve individual and organizational growth through the effective use of 360-degree feedback. This book is our way of sharing what we have learned, so you can make the best decisions about your own use of this important tool.
We have focused on answering the questions heard most often from the human resource people, line managers, and participants involved in the process: How do I know if 360-degree feedback is the right tool to address my business’s needs? Where do I start if I want to use 360-degree feedback in my organization? Will a 360-degree process purchased from a supplier get at the unique nature of my organization, or should I develop a system in-house? How can I get people’s support for the process? How can I ensure that the feedback will be kept confidential? What is the best way to keep the process alive?

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