SEASONAL CORRESPONDENCE

Seasonal correspondence is a way of greeting customers and employees by writing holiday letters (Figure 76). Holiday letters to customers can include special offers and incentives with deadlines related to the holiday.

These letters to customers may also express appreciation for past business. When writing a holiday letter to customers, consider these tips:

Greet the customer.

Acknowledge the upcoming holiday.

Describe the offer.

Express appreciation for the customer’s business.

Close by offering warm wishes.

Holiday letters to employees can be used to express thanks for their hard work. When writing holiday letters to employees, consider these tips:

Begin with a personal greeting.

Acknowledge the upcoming holiday.

Mention it in the letter if it includes a bonus or gift check.

Announce any holiday parties, and include information about the date, time, location, and whether there is a need to RSVP.

Include any messages about company accomplishments for the latest period and any goals for the future.

Close by wishing the employee a happy holiday.

Holiday letters are most effective when they are personally addressed to the reader. Be sensitive to the fact that the individual may not celebrate the holiday.

Holiday letters are typically written to:

Announce a holiday-related sale.

Thank customers for their previous business.

Announce a holiday-related open house.

Announce a party.

Offer season’s greetings.

Announce a holiday schedule.

Figure 76 Seasonal Correspondence