Some of the following are source material for this book; some are just a really good read.
Paul Arden, It’s Not How Good You Are, It’s How Good You Want to Be. Phaidon Press, 2003
Paul Arden, Whatever You Think, Think The Opposite. Penguin, 2006
Marian Bantjes, I Wonder. Thames & Hudson, 2011
Pete Barry, The Advertising Concept Book: Think Now Design Later. Thames & Hudson, 2012
Jeremy Bullmore, Behind the Scenes In Advertising (Mark III). World Advertising Research Centre, 2003
Clive Challis, Helmut Krone. The Book. Graphic Design and Art Direction (concept, form and meaning) after advertising’s Creative Revolution. The Cambridge Enchorial Press, 2005
Alastair Crompton, The Craft of Copywriting. Random House, 1987
The Economist Style Guide. Profile Books, 2005
Alan Fletcher, The Art of Looking Sideways. Phaidon Press, 2001
Mark Forster, Get Everything Done And Still Have Time To Play. Hodder & Stoughton, 2000
Jonathan Gottschall, The Storytelling Animal: How Stories Make Us Human. HMH, 2012
The Guardian Style Guide. Guardian Books, 2007
John Hegarty, Hegarty on Advertising: Turning Intelligence into Magic. Thames & Hudson, 2011
Todd Henry, The Accidental Creative . Penguin, 2011
Denis Higgins, The Art of Writing Advertising. NTC Business Books, 1965
Rian Hughes, Cult-Ure . Fiell Publishing, 2010
Teressa Iezzi, The Idea Writers: Copywriting in a New Media and Marketing Era. Palgrave Macmillan, 2010
Steven Johnson, Where Good Ideas Comes From: The Natural History of Innovation. Penguin Group, 2010
Robert Jones, The Big Idea. Harper Collins, 2000
Ralf Langwost, How to Catch the Big Idea: The Strategies of the Top Creatives. Publicis Corporate Publishing, 2004
Alfredo Marcantonio, Well-Written and Red. Dakini Books, 2003
Alfredo Marcantonio, John O’Driscoll, David Abbott, Remember Those Great Volkswagen Ads? Harriman House, 2008
Beryl McAlhone and David Stuart, A Smile in the Mind. Phaidon Press, 1998
David Ogilvy, Confessions of an Advertising Man. Southbank Publishing, 2011
David Ogilvy, Ogilvy on Advertising. Random House, 1998
Wally Olins, On Brand. Thames & Hudson, 2004
Mario Pricken, Creative Advertising: Ideas and Techniques from the World’s Best Campaigns. Thames & Hudson, 2008
Steven Pressfield, Do the Work. The Domino Project, 2011
Adrian Shaughnessy, How To Be A Graphic Designer Without Losing Your Soul. Laurence King Publishing, 2010
John Simmons, Dark Angels: How Writing Releases Creativity At Work. Cyan and Marshall Cavendish, 2006
John Simmons, The Invisible Grail: How Brands Can Use Words to Engage With Audiences. Cyan and Marshall Cavendish, 2006
John Simmons, We, Me, Them and It: How to Write Powerfully for Business. Cyan and Marshall Cavendish, 2006
John Simmons & Jamie Jauncey, Room 121:
A Masterclass in Writing and Communication in Business. Marshall Cavendish, 2011
Luke Sullivan, Hey Whipple, Squeeze This: The Classic Guide to Creating Great Ads. John Wiley & Sons, 2012
Dave Trott, Creative Mischief. LOAF, 2009
Taschen, any recent D&AD Annual
Taschen, The Copy Book: How 32 of the World’s Best Advertising Writers Write Their Copy. 2011
Simon Veksner, How to Make it as an Advertising Creative. Laurence King Publishing, 2010
James Webb Young, A Technique for Producing Ideas. NTC Business Books, 1965