Chapter 4

Project Context (Project Environment)

Abstract

The project context, or project environment, is explained in this chapter. The project context consists of internal and external stakeholders and constraints. The external constraints are best summarized by the acronym PESTLE, which stands for political, economic, social, technical, legal and environmental. The effect of these constraints is also discussed.

Keywords

Environmental legislation; PESTLE; Project context; Project environment
Projects are influenced by a multitude of factors which can be external or internal to the organization responsible for its management and execution. The important thing for the project manager is to recognize what these factors are and how they impact the project during various phases from inception to final handover, or even disposal.
These external or internal influences are known as the project context or project environment. The external factors making up this environment are the client or customer, various external consultants, contractors, suppliers, competitors, politicians, national and local government agencies, public utilities, pressure groups, the end users and even the general public. Internal influences include the organization’s management, the project team, internal departments (technical and financial) and possibly the shareholders.
Fig. 4.1 illustrates the project surrounded by its external environment.
All these influences are neatly encapsulated by the acronym PESTLE, which stands for:
• Political
• Economic
• Social
• Technical
• Legal
• Environmental
A detailed discussion of these areas of influence is given in the following.
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Figure 4.1 The project environment.

Political

Two types of politics have to be considered here.
First, there are the internal politics that inevitably occurs in all organizations whether governmental, commercial, industrial or academic, and which manifest itself in the opinions and attitudes of the different stakeholders in these organizations. These stakeholder’s relationships to the project can vary from the very supportive to the downright antagonistic, but depending on their field of influence, they must be considered and managed. Even within an apparently cohesive project, team jealousies and personal vested interests can have a disruptive influence that the project manager has to recognize and diffuse.
The fact that a project relies on clients, consultants, contractors (with their numerous subcontractors), material and service suppliers, statutory authorities and, of course, the end user, all of which may have their own agenda and preferences, gives some idea of the potential political problems that may occur.
Second, there are the external politics, over which neither the sponsor nor the project manager may have much, if any, control. Any project that has international ramifications is potentially subject to disruption due to the national or international political situation. In the middle of a project, the government may change and impose additional import, export or exchange restrictions, impose penal working conditions or even cancel the contracts altogether. For overseas construction contracts in countries with inherently unstable economies or governments, sudden coups or revolutions may require the whole construction team to be evacuated at short notice. Such a situation should be envisaged, evaluated and planned for as a part of the political risk assessment when the project is first considered.
Even on a less dramatic level, the political interplay between national and local government, lobbyists and pressure groups has to be taken into consideration, as can be appreciated when the project consists of a road bypass, reservoir, power station or airport extension.

Economic

Here again there are two levels of influence: internal or micro-economic, and external or macro-economic.
The internal economics relates to the viability of the project and the soundness of the business case. Unless there is a net gain, whether financial or non-financial, such as required by prestige, environmental, social service or national security considerations, there is no point in even considering embarking on a project. It is therefore vital that financial models and proven accountancy techniques are applied during the evaluation phase to ensure the economic viability of the project. These tests must be applied at regular intervals throughout the life of a project to check that with the inevitable changes that may be required, it is still worthwhile to proceed. The decision to abort the whole project at any stage after the design stage is clearly not taken lightly, but once the economic argument has been lost, it may be a better option in the end. A typical example is the case of an oil-fired power station that had to be mothballed over halfway through construction, when the price of fuel oil rose above the level at which power generation was no longer economic. It is not uncommon for projects to be shelved when the cost of financing the work has to be increased and the resulting interest payments exceed the foreseeable revenues.
The external economics, often related to the political climate, can have a serious influence on the project. Higher interest or exchange rates, and additional taxes on labour, materials or the end product, can seriously affect the viability of the project. A manufacturer may abandon the construction of a factory in its home country and transfer the project abroad if just one of these factors changes enough to make such a move economically viable. Again, changes to fiscal and interest movements must be constantly monitored so that representations can be made to government or the project be curtailed. Other factors that can affect a project are tariff barriers, interstate taxes, temporary embargoes, shipping restrictions such as only being permitted to use Conference Line vessels and special licences.

Social (or Sociological)

Many projects, and indeed most of the construction projects, inevitably affect the community of the areas they are carried out in. It is therefore vital to inform the residents in the affected areas as early as possible of the intent, purpose and benefits of the project to the organization and community.
This may require a public relations campaign to be initiated, which includes meetings, exploratory discussions, consultations at various levels and possible trade-offs. This is particularly important when public funding from central or local government is involved or when public spaces and access facilities are affected. A typical example of a trade-off is when a developer wishes to build a shopping centre, the local authority may demand that it includes a recreation area or leisure park for free use by the public.
Some projects cannot even be started without first being subjected to a public enquiry, environmental impact assessment, route surveys or lengthy planning procedures. There are always pressure groups that have special interests in a particular project, and it is vital that they are given the opportunity to state their case while at the same time informing them of the positive and often less desirable implications. The ability to listen to their point of views and give sympathetic attention to their grievances is essential, but as it is almost impossible to satisfy all the parties, compromises may be necessary. The last things a project manager wants are the constant demonstrations and disruptions while the project is being carried out.
On another level, the whole object of the project may be to enhance the environment and facilities of the community, in which case the involvement of local organizations can be very helpful in focussing on areas which give the maximum benefit, and avoiding pitfalls which only people with local knowledge are aware of. A useful method to ensure local involvement is to set up advisory committees or even invite a local representative to be a part of the project management team.

Technical

It goes without saying that, unless the project is technically sound, it will end in failure. Whether the project involves rolling out a new financial service product or building a power station, the technology must be in place or be developed as the work proceeds. The mechanisms by which these technical requirements are implemented have to be firmed up at a very early stage after a rigorous risk assessment of all the realistically available options. Each option may then be subjected to a separate feasibility study and investment appraisal. Alternatives to be considered may include:
• Should in-house or external design, manufacture or installation be used?
• Should existing facilities be used or should new ones be acquired?
• Should one’s own management team be used or should specialist project managers be appointed?
• Should existing components (or documents) be incorporated?
• What is the anticipated life of the end product (deliverable) and how soon must it be updated?
• Are materials available on a long-term basis and what alternatives can be substituted?
• What is the nature and size of the market and can this market be expanded?
These and many more technical questions have to be asked and assessed before a decision can be made to proceed with the project. The financial implications of these factors can then be fed into the overall investment appraisal, which includes the commercial and financing, and environmental considerations.

Legal

One of the fundamental requirements of a contract, and by implication a project, is that it should be legal. In other words, if it is illegal in a certain country to build a brewery, little protection can be expected from the law.
The relationships between the contracting parties must be confirmed by a legally binding contract that complies with the laws (and preferably customs) of the participating organizations. The documents themselves have to be legally acceptable and equitable, and unfair and unreasonable clauses must be eliminated.
Where suppliers of materials, equipment or services are based in countries other than the main contracting parties, the laws of those countries have to be complied with in order to minimize future problems regarding deliveries and payments.
In the event of disputes, the law under which the contract is administered and adjudicated must be written into the contract together with the location of the court for litigation.
Generally, project managers are strongly advised always to take legal advice from specialists in contract law and especially, where applicable, in international law.
The project context includes the established conditions of contract and other standard forms and documents used by industry, and can also include all the legal, political and commercial requirements stipulated by international bodies as well as national and local governments in their project-management procedures and procurement practices.

Environmental

Some of the environmental aspects of a project have already been alluded to under ‘Social’, from which it became apparent that environmental-impact assessments are highly desirable where they are not already mandatory.
The location of the project clearly has an enormous influence on the cost and completion time. The same type of plant or factory can be constructed in the United Kingdom, in the Sahara desert, in China, or even on an offshore platform, but the problems, costs and construction times can be very different. The following considerations must therefore be taken into account when deciding to carry out a project in a particular area of the world:
• Temperature (daytime and night time) in different seasons.
• Rainy seasons (monsoon).
• Tornado or typhoon seasons.
• Access by road, rail, water or air.
• Ground conditions and earthquake zones.
• Possible ground contamination.
• Nearby rivers and lakes.
• Is the project onshore or offshore?
• Tides and storm conditions.
• Nearby quarries for raw materials.
• Does the project involve the use of radioactive materials?
Most countries now have strict legislation to prevent or restrict emissions of polluting substances whether solids, liquids or gases. In addition, noise restrictions may apply at various times and cultural or religious laws may prohibit work at specified times or on special days in the year.
The following list is a very small sample of over 15,000 web pages covering European Economic Community (EEC) directives and gives some idea of the regulations that may have to be followed when carrying out a project.
EC Directive85/337/EECEnvironmental impact assessment
97/11/EECAssessment of effects on certain public and private projects
92/43/EECChapter 4 Environment
86/278/EECProtection of the environment
90/313/EECSustainable development
90/679/EECSubstances hazardous to health
79/409/EECConservation of natural habitats
96/82/EECControl of major accident hazards
91/156/EECControl of pollution
87/217/EECAir pollution
89/427/EECAir pollution
80/779/EECAir quality limit values
75/442/EECOzone-depleting substances
89/427/EECQuality limit of sulphur dioxide
80/1268/EECFuel and CO2 emissions
91/698/EECHazardous waste
78/659/EECQuality standard of water
80/68/EECGroundwater directive
80/778/EECSpring waters
89/336/EECNoise emissions

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Sustainability

There are many different definitions of sustainability, but the neatest one is the definition suggested by the World Commission on Environment and Development:

‘A process of change in which the exploitation of resources, the direction of investments, the orientation of technological development and institutional change are all in harmony and enhance both current and future potential to meet human needs and aspirations’.

This means that biological systems have to be studied and developed to ensure that the environment, in the form that we desire it, can endure indefinitely. The preservation of existing ecosystems is not only the responsibility of governments and international agencies, but also of corporations and indeed any organization whose activities impact on the environment or the pool of natural resources.
Programme and project managers must therefore ensure that the projects under their control create minimum (ideally zero) pollution of the atmosphere, water resources including sea water, and minimum contamination of minerals, soils and vegetation (including forests), etc. This involves environmental-impact assessments being carried out at the planning stage and developing a mechanism which ensures that the methods and procedures agreed at these meetings are actually carried out.
For corporations this may (as with safety) require a change in the organization’s culture which has to flow down from the boardroom to the construction staff and operators of the facility. There has to be general awareness that the health and availability of resources of future generations cannot the endangered. In practice all these safeguards cost money, and unless we allocate sufficient funds now to protect the environment and ensure the conservation of limited resources, future generations will pay the price.

Further Reading

Longdin I. Legal aspects of purchasing and supply chain management. 3rd ed. Liverpool Academic; 2009.

Wright. The law for project managers. Gower; 2004.

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