In Production House Cinema: Starting and Running Your Own Cinematic Storytelling Business, renowned video storyteller Kurt Lancaster offers both students and professionals a practical guide to starting their own video production company and creating cinematic, client-based video content. Utilizing practical know-how along with in-depth analysis and interviews with successful independent production houses like Stillmotion and Zandrak, Lancaster follows the logistics and inspiration for creating production house cinema, from the initial client pitch all the way through financing and distribution. The book includes:

• an examination of the cinematic and narrative style and how to create it;
• a discussion of the legal procedures and documents necessary for starting and operating a production house;
• advice on crafting a portfolio, reel, and website that both demonstrate your unique style and vision and attract clients;
• a guide to the financial business of running an independent production house, including invoicing, accounting, and taxes—and how much you should charge clients;
• tips for how to better communicate with clients, and how to develop and shape a client’s story;
• a breakdown of how to select the right gear and equipment for a shoot, on budget;
• cinematic case studies that offer detailed coverage of several short films made for clients.

Kurt Lancaster teaches digital filmmaking at Northern Arizona University. His students have created their own video production houses, worked as producers and cinematographers, and created national and regional award-winning films and promotional videos. Kurt is also the author of DSLR Cinema, Cinema Raw, and Video Journalism for the Web. His client list includes the Grand Canyon and the Timpanogos Caves National Monument for the National Park Service; the American Community School in Amman, Jordan; Ha:san Preparatory and Leadership School in Tucson, Arizona for the National Institute of Health; Pedras Mesa Demonstration Ranch in Arizona; Altez Ecofarm at Hasta Gard in Stockholm, Sweden; the Law of the Desert Born graphic novel promo for Louis L’Amour Enterprises, Inc.; and the Institute of Tribal Environmental Professionals at Northern Arizona University, among others. He earned his PhD from NYU.