Now that you’ve built a business and gained some tips and techniques to working with clients and writing a pitch—hopefully leading to a signed contract—you’ll want to think about what kind of gear you may need to shoot and edit your projects. You don’t need to break the bank to get professional results. A basic gear package with a Canon DSLR can yield strong cinematic results.1 You can get professional results with minimum gear if your production house is on a tight budget.
For some people, throwing a lot of money at a problem is the only way to find a solution—but this isn’t usually the best option. Being challenged with limited gear can result in creative solutions that may actually lead to better work. The challenge arrives from the fact that when you’re on a tight budget you must still put together a great-looking film.
But the gear is only part of it. A person with a $1,000 Canon 70D can get better results than with a $20,000 RED—if the person on the RED doesn’t know as much about cinematic storytelling—the professional skills—as the person on the 70D. Andrew Hutcheson of Zandrak feels that the most important element of your business revolves around your skills and professionalism. “The client’s impression of you is all that matters, it doesn’t matter how you do it. It doesn’t matter where you are so much, but it’s really how they see you as being valuable. Did they see the work they get from you as being professional? Is it giving them what they need? Which is why it’s so important to find a client that’s right for you.”
In the end, those facets are more important than what camera you own, for example. “Most people aren’t going to be impressed by what camera you have,” Andrew adds. “Like most dates aren’t going to be impressed by what car you drive, because they’re dating who you are.” So, yes, you need to shoot high definition and if you can’t afford the camera you want, then rent it. Andrew says, “The industry at a certain point is a renter’s market.”
But renting can have its limitations, such as lack of versatility in being able to have the gear on hand when you might need it. “If you’re going to get your own gear,” Andrew says, “you should get a piece of tech that you think is going to not just be the best thing right now, but it’s going to hold up for some time.” DSLRs are perfect examples of how they have come a long way. “There’s a lot you can do to upgrade them. Shane Hurlbut, ASC is a perfect example as to how you can really professionalize these cameras. Escape from Tomorrow was a feature film recently shot at Disney World all on DSLRs, and it was a Sundance film that got distribution.”
“The point,” Andrew adds, “is to show that it’s not the tools that define the job—it’s you.” What skills, vision, and passion do you bring to the project? “Anyone can buy the tools,” Andrew explains. He heard a story from Vincent Laforet—who helped instigate the DSLR cinema revolution by using a Canon 5D Mark II as a cinema camera. An executive for a potential job asked him, “Why should I hire you to shoot my project when my daughter has a 5D?” Andrew says it goes back to the vision statement: “What you need to sell people on is your style, the same thing that you’ve always had as an artist”:
“And that’s the most important thing to establish in the beginning, before you go into business.” (You should have explored this vision in Chapter 2.)
“In addition to that,” Andrew explains, “you should get business cards printed. Accessorize your camera package, more lenses, more media cards, more batteries. Maybe a tripod, or maybe a shoulder rig if you’re more about handheld. Monopods are the most common tools we use. And I’d make sure within all of that, find out how much it will cost you to get a website and factor that in. That’s almost more important than anything else. It’s your baseline for your business.”
Furthermore, when you invest money (or credit) in your gear, you should calculate your return on the investment. Will spending money on a RED Epic give you a return on your investment over a few years? Or does it make more sense to spend $1,000 for a Canon DSLR and accessorize it for a couple thousand more, knowing that once you’ve gotten a couple of jobs your gear is paid for? And if you need to shoot a project with a RED Epic, you could rent one.
Rather than recommending one piece of gear over another, below I describe what features you need to consider when getting a computer, editing software, camera, and audio gear. Getting the cheapest PC or Apple’s MacBook Air, for example, is not the way to go when faced with gigabytes of video data that needs processing and editing, but I’m also making an assumption that someone starting a business isn’t going to invest $50,000 or $100,000 in getting gear. A startup should be wise with their funds (unless you happen to have that kind of money laying around). Andrew at Zandrak recommends that if you have an equipment budget of around $5,000, then the first thing he would do is buy a DSLR camera, whichever is the best for you at the time. “You get a DSLR, you get a laptop, and you get a copy of Adobe Creative Cloud (monthly subscription), since you have access to multiple apps, from color grading to Photoshop or retouching, as well as After Effects, Audition for music, and there’s a storyboard visualization software you’d want to get.”
Even though I do list a few items of lower-budget gear (such as cameras under $5,000), I’m not going to provide an exhaustive list. Rather, I delve into the details, explaining what some of the equipment does and what features you may want to consider when purchasing or renting certain gear. Too many shooters, for example, don’t know what 8-bit compression means and how that limits postproduction work when compared to a camera that shoots Apple ProRes or a camera that shoots 12-bit raw. Therefore, the heart of this chapter is really about what features and specs you should be looking for, so when you look at a camera, you can see if it has what it takes with regard to image and audio quality, and if it doesn’t, what you need to compensate for it.
The merits of a laptop and a full desktop system cannot be understated. If you’re starting out and need the portability to edit or at the very least back up files in the field, you’ll want a laptop. It’s your choice whether you should get an Apple or PC—and that will depend on what software you want to use for editing. If you want to use Final Cut Pro, then you must get an Apple computer. If you choose Avid or Premiere you could buy an Apple or PC. If you want to use Sony Vegas, then it’s PC only. To keep the budget reasonable, I’m not going to get into the Mac Pro description, but when your budget increases you may want to go for the top-of-the-range model if you really want serious computing power (it’ll cost upwards of $10,000, but you’ll have 12 core processors, 64GB of memory, dual AMD graphics card with 6GB of video memory for each)—this kind of setup will be good for 4K and raw video assets, so that’s something to consider.
Whatever you end up choosing, these are the kinds of specs you’ll want:
Here are some example computers you should use as a representative baseline when choosing a later model (prices will stay relatively the same, but the specs will just get better):
MacBook Pro (laptop) ~$2,500 (~$120/month for 24 months through Apple financing)
Get the highest-end model with a Retina display. Anything less, and you’re not getting the full power you need for editing. The lower-end models and 13-inch models are really not worth it. See http://store.apple.com/us/buy-mac/macbook-pro. Here’s the specs as of mid-2015:
iMac with Retina 5K display (desktop) ~$3,400 ($163 for 24 months through Apple financing)
This is the top of the line iMac. The lower models aren’t really worth it. With the 5K display, this is one of the best computers for video editing you can get from Apple. For the price point, you’re getting a lot of computer power without having to spend over $9,000 for a full-spec Mac Pro tower. See: http://store.apple.com/us/buy-mac/imac-retina. Specs as of mid-2015:
PC (Windows) laptop ~$2,800
Priced about the same as the MacBook Pro, there’s more bang for your buck in this work horse from Titan Computers. Do not get an $800 laptop for video editing. This is where you do not want to skimp on your budget. The fact that this model has a 4K display, with high memory and a strong video card makes this a great workstation for editing. As you shop around for PC laptops, take note of how the specs outperform Apple’s MacBook Pro. But also note that by putting this kind of power in a laptop, the weight of the computer comes in at 7.5 pounds (as opposed to the less than 3.5 pounds of the MacBook Pro):
PC (Windows) tower ~$3,000 ($4,200 with recommended display)
This computer is comparable to Apple’s 5K iMac (the iMac is somewhat better and contains the 5K display). See Titan Computers for an example of how you can map out a top-of-the-range PC. See: http://www.titancomputers.com/Titan-X180-Intel-Xeon-E5-2600-V2-Series-Video-p/x180.htm. Specs as of mid-2015:
Again, these specs are 2015. The secret to computer prices—high-end machines will stay about the same price; what changes are increased specs.
Software | Avid | Final Cut | Premiere |
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Cost | $50/month ($600 per year) | $299 (additional costs for Motion and Compressor of $49 each) | $49/month (~$600 per year; includes all of Adobe’s software, such as Photoshop and After Effects; student price $19/month) |
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Platform | Apple and PC | Apple | Apple and PC |
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Cloud or standalone | Cloud and standalone | Stand-alone | Cloud |
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Learning curve | High | Low | Medium |
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Penetration rate | Hollywood and some news outlets; some independent productions | Independent films, production houses, some news outlets | Independent films, production houses |
There are professionals who spend too much time debating the merits and demerits of particular editing software (and cameras, for that matter). The debate tends to revolve around the big three of Avid Media Composer, Apple’s Final Cut Pro, and Adobe’s Premiere Pro. Avid was the first and in many ways is the most stable when locking in a picture for film out, so it tends to be the most popular among feature film editors. Apple purchased Macromedia’s software and rendered it into their version throughout the 2000s, making it popular among those in the indie film movement who were attracted to the graphics and Windows-based Macs. But when Apple finally created their own software from scratch with the release of Final Cut X, some were so used to the old interface, they couldn’t adjust and jumped over to Adobe’s Premiere, which engages a similar interface to previous versions of the now defunct Final Cut 7. Fundamentally, they all do they same thing—allowing you to put together a digital film comprised of digital images, audio, and graphics. If you want the most flexibility as a professional editor, you should learn how to use them all. Each one has a different interface and that’s the point of issue for most users, which comes down to personal taste. Table 7.1 summarizes the price points, platform, ease of learning, and so forth.
There have been more innovative and competitively priced cameras released over the past two to three years than probably at any time in the history of the industry. Canon, Panasonic, and Sony have released DSLRs and mirrorless cameras that can shoot cinematic quality for low costs, from full HD to 4K resolutions. Blackmagic and Digital Bolex have released cinematic cameras that shoot raw (little to no compression), providing cinematic-quality postproduction capabilities for under $5,000.
No matter what camera you decide to shoot on, what you need to look at is the sensor size, resolution, frame rate, type of shutter, compression codec, and audio quality—I’ll describe what these mean below. Some cameras come with different lens mounts (such as Canon EF, micro 4/3, PL cinema, C-mounts, and so forth). Whatever the lens mount, this is clear: cameras will evolve every year with new releases, but lenses and audio gear don’t change often—if you invest in lenses and audio, that will be more important than buying a new camera ever year. In some ways, you could invest in a set of good lenses and audio gear and rent new and different cameras for different projects—maybe invest in one cheaper camera to have it for small projects, personal use, and as a backup or second camera on a shoot. I’ll also provide a chart describing the key features of several different lower budget cameras in relation to these elements after laying out these definitions.
Lens mount: Different brands contain different mounts. Sony cameras are different than Canon cameras, and then different sensor-sized cameras might have their own types of lenses. Some companies will use other companies’ standards as well. And then older cameras will have different mounts than newer ones (such as older Canon cameras with different mounts than their EF lines). Some of the Canon lenses (EF-S) won’t work on their full-frame sensor cameras, since they’re designed for their cropped-sensor cameras.
In either case, you’re looking for focal lengths, speed, and whether it’s a zoom (adjustable focal length) or prime (fixed focal length) lens. The speed of the lens refers to how open you can set the aperture (given as an f-stop number), which lets in more light (the wider the opening, the less light you need). The smaller the f-stop number the more open, or faster, the lens is. For example, f/2.8 is considered a fast lens, while an f/4 or f/5.6 is considered slow. Inexpensive zoom lenses will have changing speeds on their lenses, so getting a fixed aperture zoom lens is important, but they are more expensive. Also, cinema lenses are rated with T-stops, which are the same as f-stops, but take into effect the loss of light going through the glass, so the T-stop is accurate, while the f-stop is a mathematical rating that doesn’t take the transmission quality of the glass into effect.
What is shutter speed? Imagine a pie, and that pie has 24 pieces. If the film plane or digital sensor in your camera were to always see the lens, this would be shutterless. Nothing is obstructing its view with a 360-degree shutter. To the best of my knowledge, this can only be done on digital cameras, unless you pull the shutter physically out of a film camera. At 360 degrees, you will have a lot of motion blur in your action because as an actor moves his arm or his drumstick you are seeing it on all 24 pieces of the pie. If you were to use a 180-degree shutter, which has become the industry standard at 24fps, you would see motion blur that we have all come accustomed to in the theater. At 180 degrees, the film plane or digital sensor at 1/50 or more exacting 1/48 of a second would be seeing the drumstick on 12 out of the 24 pieces. (See https://www.hurlbutvisuals.com/blog/2013/08/intensity-with-internal-camera-settings/.)
Compression: Every consumer camera, DSLR in video mode, and most prosumer cameras record in 8-bit H.264 codec (compression/decompression algorithm). Eight bits means there are 256 points of data per pixel and the H.264 is a compression standard that engineers created to make the image look great with the smallest file size—which means the image is compressed. It looks good in a small file size, because it is a finishing codec designed to look good as a finished product online or with Blu-ray discs. Manufacturers use these in consumer-type cameras, so a lot more recording can be placed on memory cards. But they’re not good for editing, since data is being shared across images. When you import these compressed files into your video editing software, the files are typically decompressed for editing, increasing the file size into Apple’s ProRes2 or equivalent codec (4:2:2—a note about this below). This isn’t really a big issue if you get the look of the shot in-camera accurate (proper color balance and exposure, for example). If your color and exposure is inaccurate, you can tweak the image just a little bit in post to correct issues, but the images quickly fall apart if you push it too far, because there’s not enough data in the compressed image to recover any details. Treat 8-bit like negative reversal film stock (if you’re old school).
High-end professional cameras, and some of the cheaper cameras, such as Blackmagic Design’s cameras, can shoot in ProRes at different compression rates. An 8-bit compression contains 256 points of info (4:2:0 and 4:2:2), 10-bits is 1,024 (4:2:2), and 12-bits (4:4:4:4) is uncompressed with 4,096 pieces of data per pixel. The less the compression, the more data you get and more headroom you’ll have in post to make corrections and adjust the look and feel of your project during color grading. Other cameras use uncompressed and compressed forms of raw, providing the best quality image, but requiring a lot of recording and storage space (2K recording at uncompressed raw will click in at about 500GB for about 90 minutes of recording).
CODEC | Data bit | Data throughput at 1920×1080 24p | Storage space at 1920×1080 | Uses |
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4:2:0 (H.264, AVCHD, MPG-4 | 8-bit | 18Mb/s | 20GB/hr | Finishing for web streaming and Blu-ray DVDs; most lower-end cameras and DSLRs record in this format; files need to be decompressed before editing. Very little postproduction (around 10%) can be applied before the image falls apart. |
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ProRes 4:2:2 (LT)23 | 10-bit | 82 Mb/s | 37GB/hr | Shots must be accurate in-camera (proper exposure and color balance); use for extra recording space. Not recommended for professional work. |
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ProRes 4:2:2 | 10-bit | 117 Mb/s | 53GB/hr | A professional codec, but the look should be accurate incamera; some post correction may be applied. |
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ProRes 4:2:2 (HQ) | 10-bit | 176 Mb/s | 79GB/hr | A professional codec, but the look should be accurate incamera as much as possible; some post correction may be applied. |
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ProRes 4:4:4 | 12-bit | 264 Mb/s | 119GB/hr | A professional codec with plenty of headroom for postproduction work. |
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ProRes 4:4:4HQ | 12-bit | 396Mb/s | 178GB/hr | A professional codec with a lot of headroom for postproduction work. |
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Avid DNxHD 4:2:2 80 | 10-bit | 80Mb/s | 33.6GB/hr | Equivalent to ProRes LT. Shots must be accurate in-camera (proper exposure and color balance); use for extra recording space. Not recommended for professional work. |
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Avid DNxHD 4:2:2 115 | 10-bit | 116 Mb/s | 73.71GB/hr | A professional codec, but the look should be accurate in-camera; some post correction may be applied. |
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Avid DNxHD 4:2:2 175 | 10-bit | 176 Mb/s | 48.7GB/hr | A professional codec, but the look should be accurate in-camera as much as possible; some post correction may be applied. |
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Avid DNxHD 4:4:4 | 12-bit | 352 Mb/s | 147.8GB/hr | A professional codec, but the look should be accurate in-camera; some post correction may be applied. |
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CinemaDNG (compressed) | 12-bit | Varies based on compression level | Varies based on compression level | A professional codec for cinema work; a lot of post correction may be used. Saves space compared to uncompressed raw. |
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CinemaDNG (raw, uncompressed) | 12-bit | 357 Mb/s | 500GB for just under 2 hours in full HD or under 90 minutes in 2K | Cinema; allows for excellent headroom to adjust when doing color correction and grading in post. Uses a lot of recording and storage space. |
Take note of the crop factor multiplication and aperture stop increase (making your base lenses faster).
Below Table 7.3 outlines some features in a variety of cameras—from DSLRs to raw capable cameras. All prices are from early 2016.
Without good sound, you do not have a viable project. Your work will never be perceived as professional. While viewers may forgive a compromised image, they will never forgive poor sound. Most cameras with XLR inputs can record clean audio, as long as you record a clean and strong signal—which usually means someone monitors the audio with headphones and observe the meters for a −12dB to −6dB range to make sure the signal doesn’t clip, and to allow plenty of headroom in post.
A note about foam windscreens—these come with nearly every mic and they’re designed to help reduce pops for people who pop their Ps and Ts. They’re not windscreens. You’ll want a dedicated windscreen, and if you’re really fighting wind, then get a blimp-style windscreen.
Furthermore, different microphones use different pickup patterns (what sounds they primarily pick up). Keep the mic less than two feet from the subject’s mouth.
You’ll want a video recorder if your camera doesn’t record in a 10-bit (or 12-bit raw) codec. Nearly every lower budget camera (except for the Blackmagic)6 records in a compressed 8-bit codec that could lead to unprofessional results. A video recorder takes a camera’s HDMI output (or SDI on higher-end models) and feeds it into a specially designed recorder that makes the footage 10-bit, preventing the need to decompress footage in editing.
While many people record audio with a microphone attached to their camera— and if they’re shooting solo this may be their only option—there are field mixers with dedicated preamps that will provide the best sound in the field. Most of them will have at least two XLR inputs, so professional microphones can be attached. Some of these preamp mixers can be attached directly to a DSLR, the Blackmagic Cinema Camera, and the Blackmagic Pocket Cinema Camera, which do not contain XLR inputs. Because these devices are dedicated to audio, they’ll also contain better and cleaner amps than those found in most cameras—the preamps in the Digital Bolex are strong. With the multiple input XLRs, shooters can connect a lav and shotgun mic on two separate channels—the lav dedicated to an interview, for example, and the shotgun mic dedicated to recording ambient audio and acting as a backup to the lav. It will also include phantom power, which will power microphones that do not have batteries (but will also shorten the device’s battery).
Most professional shoots utilize a sound recordist who will have both a field mixer and an external audio recorder. They may also plug an XLR line into the main camera so it receives the field mixer’s feed. There are many field recorders on the market. Be sure to set the recording to 24-bits at 48k (or 96k), so that there’s more headroom in post. Make sure the levels hit between −12dB to −6dB. A dedicated sound person is best, because they can monitor the audio and adjust it if the levels get too low or too high. Most devices also contain limiters preventing you from accidently clipping audio. Audio recorders include the Tascam DR-40, Zoom H5, Zoom H6, and the Marantz PMD661. (I don’t cover these in this book due to a lack of space, but these are standard recorders for the budget-conscious filmmaker.)
You need stable shots. A lot of beginners and amateurs think that they can handhold their camera and get good-looking shots. Very few people can pull off a strong handheld shot, so a locked-off tripod shot is best, because it shows control. Be sure to get a tripod that contains a fluid head and a half-ball leveler, so you’re not adjusting tripod legs to get your tripod level. The half-ball leveler will allow you to loosen a bottom handle to the half-ball, adjust it quickly, then lock it off when it’s level.
Provides for cinematically smooth tracking shots without needing to set up a track on the ground. Get a slider that attaches to a tripod. Be sure to make sure the movement reveals something in the shot—that it helps tell the story, rather than providing movement for the sake of movement. Change the way the camera faces, rotating it along the axis to get parallel tracking shots and perpendicular push in and pullout shots.
Small cranes or jibs will attach to your tripod and allow you to do vertical up and down movements as well as pushing in and pulling out from a shot.
Below, in Table 7.5, I list several lower-budget models of some of the types of gear described above—it is not close to being complete, but reflects a certain budget requirement balanced with a level of quality.
With the gear chosen, we’ll now look at a couple of case studies of client-based work by Stillmotion and Zandrak in Chapters 8 and 9.