organization index

A

Accenture, 65, 240

Ally Bank, 108

Amazon.com, 182, 204, 412

American Airlines, 398

American Electric Power (AEP), 172

America's Second Harvest, 100

Animoto, 194

Apple Inc., 170–171, 199, 311

Applebee's, 126

Avon, 292

B

B&A Travel, 407–408

B&ca advertising, 184

Bear Stearns, 283

Best Buy, 173

British Airways, 80

C

Caja Madrid, 15

Catalyst, 60, 82

Caterpillar, 233

Chick-fil-A, W-125

Cisco Systems, 278, 366, 367

Citibank, 398

City National Bank of Florida, 15

Coca-Cola, 327

The Conference Board, 65, 82

Corning, 224

Costco, 407

Cousins Subs, 356

Cyber Command, 283

D

Dancing Deer Baking, 334

Defense Department, 283

Dell Inc., 199

Deloitte & Touche, 85

Delta Airlines, 185

Dixon Wilson, 223

DuPont, 386

E

EBay, 236

Enron, 283

Equal Employment Opportunities Commission (EEOC), 44–45

F

Fab India, 414

Facebook, 8, 56, 80, 83, 184, 194, 218, 250, 348, 372

FDS International, 63

FedEx, 337

Feeding America, 100

Ford Motor Company, 202, 249

Foxcomm, 199

Frederick Douglass Academy, 105

G

General Electric, 351, 372, 374, 386, 394

General Motors, 284, 357

Georgia-Pacific, W-115

Global Crossings, 283

Google, 184, 251, 372, 374

Greenpeace, W-100

H

Head First Labs, 74

Healthy Outlook Worldwide, 38

Herman Miller Inc., 325

Hewlett-Packard, 57, 147, 199, 384

Hope Labs, 375

Hovey and Beard Company case study, W-110–W-112

Hudson Institute, 125

Hustler Turf Equipment, 375, 376

I

IBM, 189–190, 256, 386, 401, 405

IDEO, 247

In-N-Out Burger, 133

Inpatient Medical Service, 14

J

Johnson and Johnson, 389

L

Land O'Lakes, 386

Life Is Good Inc., 59

M

Macy's, 384

MagRec case study, W-105–W-107

Mars Inc., 256

Mary Kay Cosmetics, 355

McCoy's Building Supply, W-125

McDonald's, 64

Michigan, University of, 294

Microsoft, 354, 403

Minnesota Twin Registry, 28

Mission Management and Trust, W-127–W-128

Monterey Pasta Company, 354

Morgan Stanley, 346

MySpace, 250

N

NASCAR, 161, W-113–W-115

NBA (National Basketball Association), 146

NBBJ (architectural practice), 388

NBC, 12

NEC, 386

Nestlé, 77, 386

New Balance, 124

Nissan, 386

Nordstrom, 240

Novo Nordisk, W-123–W-124

O

Ohio State University, 294

O'Reilly Media, 74

P

Pella Windows, 138

PepsiCo, 376

Perfect Pizzeria case study, W-109–W-110

Philips, 386

Phoenix Bats, 136

Piper, Jaffray, W-103, W-104

PrepMe.com, 204

Procter & Gamble, 127, 158, 255

Project GLOBE, 327–332

R

Ready About, 318

Room to Read, 403

Root Learning, 83

R&R Partners, 355

S

SAS, 255

Scotts Miracle-Gro Company, W-115

Seattle Storm (WNBA team), 381

Sherwin-Williams, 349

Shiseido, 391

Skype, 168, 184

Sony, 386

Square Trade, 236

St. Mary's Food Bank Alliance, 100

Stroller Strides, 52, 54

Sun Microsystems, 184

SYSCO, 384

T

TBS (cable network), 12

Trader Joe's, W-99–W-100

Tsuki Communications, 372

Twitter, 56, 184, 222, 262, 348

Tyco, 283

Tysvar, LLC, W-103–W-104

U

Union Carbide, 384

United Airlines, W-114–W-115

United States Marine Corps, 359

UPS (United Parcel Service), 132

U.S. Airways flight 1549, 207–208

U.S. Department of Defense, 283

V

Virgin Group, 80, 91, 123

W

Walmart, 59, 407, W-116

Washington Mutual, 283

Whole Foods Market, 144, W-99

Williams-Sonoma, 334

WorldCom, 283

X

Xerox, 24, 256, W-101–W-102

Xooglers, 204

Z

Zappos, 290