About the Authors

Deepa Prahalad holds a BA in Political Science and Economics from the University of Michigan and an MBA from the Tuck School of Business at Dartmouth. Passionate about emerging markets and innovation, she began her career researching how to increase efficiency in UN procurement and later moved to Singapore to become a commodities trader with Cargill.

Deepa’s career has also included work as a management consultant specializing in the opportunities at the intersection of consumer experiences, technology, and strategy. She collaborated with RKS to research and co-author Predictable Magic, and is the creator of the EMPOWER framework.

Ravi Sawhney is president and CEO of RKS, a global leader in Strategy, Innovation, and Design. Founded in 1980, RKS has incubated companies, created licensed products, and won more than 80 design awards for clients ranging from start-ups to large multinational corporations.

Ravi invented Psycho-Aesthetics, the popular design strategy which has been the subject of a Harvard Business School Case Study. The Academy of Art University in San Francisco awarded Ravi an honorary doctorate for his body of work, the development of Psycho-Aesthetics, and the reinvention of the electric guitar with RKS Guitar’s open architecture guitar. Ravi has been named on more than 150 patents, in the United States and worldwide. He also serves as an expert design blogger, sharing his insights on Fastcompany.com. In 2009, Ravi was elected as an IDSA (Industrial Designers Society of America) Fellow.