Part 1 Online Fundraising Basics
Who’s Who in Online Fundraising
A Toolkit for Giving and Receiving
Why People Give—Science Has Its Say
Why People Give—the People Themselves Weigh In
The Most Wonderful Time of the Year
4 A Wealth of Fundraising Options
Getting to Know the Online Neighborhoods
How to Show You’re on the Ball
Online Fundraising Websites for Nonprofits and Donors
Part 2 Online Fundraising Operations
5 Lay the Groundwork for Fundraising
Making the Move to Online Fundraising
Planning an Online Fundraising Campaign
Understanding the “Ladder of Engagement”
6 Keep Your Legal House in Order
Complete and Maintain Required Forms
Part 3 Online Fundraising Media
7 Fundraising Beyond the Homepage
Multiple Channels, Multiple Gifts