Foreword
Introduction
Part 1 Online Fundraising Basics
1 Why Online Fundraising?
2 Think Outside the Envelope
3 What Makes Donors Click
4 A Wealth of Fundraising Options
Part 2 Online Fundraising Operations
5 Lay the Groundwork for Fundraising
6 Keep Your Legal House in Order
Part 3 Online Fundraising Media
7 Fundraising Beyond the Homepage
8 Going Mobile
9 Getting Social
Part 4 Fundraising with PayPal
10 How PayPal Works
A Reader Resources
Index