Contents

INTRODUCTION

CHAPTER 1:

MEASUREMENT CONVERSION CHARTS

Millimeters, Points, and Picas to Inches

Inch Decimals to Inch Fractions

Conversion Formulas

Metric to Imperial Equivalents

CHAPTER 2:

COPYRIGHT AND TRADEMARK STANDARDS

Copyright

Public Domain

Transferring Rights

Creative Commons Licensing

Tradmarks and Service Marks

Legal Resources

CHAPTER 3:

PROOFREADING AND COPYWRITING

Proofreaders’ Symbols

Footnotes

Abbreviation Guide

Hyphenation Guide

Prime Marks and Quotation Marks Guide

CHAPTER 4:

IMAGING AND COLOR

Image File Formats

Halftone Screens

Tint Values for Halftone Screens

Duotones

Finding the Best Scanning Resolution

Scaling an Image

Standard Digital Image Sizes for Web

Standard Ad Unit Guidelines

CHAPTER 5:

TYPE

Type Basics and Terminology

Categorizing Typefaces

Serif and Sans Serif

Measuring Type

Type Guide

Ways to Identify Typefaces

Text Typefaces

CHAPTER 6: NEW

GRID DESIGN BASICS

Types of Grids

Anatomy of a Grid

Working with Grids

Typographic Unit Grids

Composite Grids

Modular Grids

Hierarchical Grids

CHAPTER 7:

PAPER

North American Sheet Sizes

International, or ISO, Sheet Sizes

Basis Weight Equivalents

Grammage

Caliper, Bulk, and PPI

Basis Weight/Caliper Equivalents

Finishes

Grain

Paper Estimator

Paper Usage Guide

CHAPTER 8:

BINDINGS AND FOLDS

Standard Binding Types

Which Binding Method Works Best?

Common Fold Styles

Fold Basics

Tolerances for Gatefolds, Barrel, or Roll Folds

CHAPTER 9:

ENVELOPES AND FOLDERS

Envelope Construction

Standard Envelope Styles and Sizes

Window Size and Position

International Envelope Sizes

Printing Considerations for Envelopes

Pocket Folder Styles

Printing Considerations for Pocket Folders

CHAPTER 10:

PACKAGING STYLES

Tray-Style Cartons

Basic Tube-Style Cartons

Basic Closure Types

Folders, Sleeves, and Other Types of Folding Cartons

Set-up Boxes

Common Styles of Stock Plastic Containers

Paper Bags

Plastic Bags

CHAPTER 11:

POSTAL STANDARDS

General USPS Mail Classifications and Requirements

Postcard Paper Stock Requirements

Thickness Requirements for Flat Mail

Rate Classifications and Delivery Time for Domestic Mail

Package Standards for Mailing

Extra USPS Services

Mail Piece Design Expertise

Postal Websites

CHAPTER 12:

BAR CODE STANDARDS

General Standards for UPC Bar Codes

Guide to Color-Correct Bar Coding

Reflectance Values of Four-Color Combinations on Uncoated Stock

QR Codes

Generating and Reading QR Codes

QR Content

CHAPTER 13:

PRINTING AND FINISHING

General Guide to Printing Processes

Trapping Tolerances

Types of Offset Lithography

Cutting and Trimming

Finishing Techniques

Offset Inks

Varnishes and Protective Liquid Coatings

Glossy versus Matte Finishes

Proofing Methods

CHAPTER 14: NEW

GREENING GRAPHIC DESIGN

The Shift Toward Sustainable Practice

Sustainable Materials and Production for Print Design

Sustainable Vocabulary

Fiber Sourcing and Paper Production

Chain of Custody

Certifications

Paper Production

Recycled Paper

Paper from Mixed Sources

Tree-Free Paper

Printing

Guide to Environmentally Friendly Papers

CHAPTER 15: NEW

USER EXPERIENCE AND INTERFACE DESIGN

User Experience (UX) Design

User Interface Design

CHAPTER 16: NEW

STANDARD FORMS AND CONTRACTS

Creative Briefs Are Strategic Tools

What’s Included in a Design Criteria

GLOSSARY

RESOURCES AND RECOMMENDED READING

PROCESS COLOR FINDER

INDEX

ABOUT THE AUTHORS