ABA

American Basketball Association

ACC

Atlantic Coast Conference

ATP

Association of Tennis Professionals

BCS

Bowl Championship Series

CAPS

Coalition to Advance the Protection of Sports Logos

CSTV

College Sports TV

FBS

Football Bowl Subdivision

FCI

Fan Cost Index

FIFA

Fédération Internationale de Football Association

IBF

International Boxing Federation

IOC

International Olympic Committee

IPO

Initial Player Offerings

LPGA

Ladies Professional Golf Association

MAC

Mid-American Conference

MLB

Major Baseball League

MLBAM

MLB Advanced Media

MLS

Major League Soccer

MWC

Mountain West Conference

NAIA

National Association of Intercollegiate Athletics

NASCAR

National Association for Stock Car Auto Racing

NBA

National Basketball Association

NBDL

National Basketball Development League

NCAA

National Collegiate Athletic Association

NFL

National Football League

NFLP

NFL Properties

NFLPA

National Football League Players Association

NHL

National Hockey League

NHL-ICE

NHL-Interactive Cyber Enterprises

NJCAA

National Junior Collegiate Athletic Association

NLL

National Lacrosse League

NSGA

National Sporting Goods Association

PCT

Psychological Commitment to the Team

PGA

Professional Golf Association

PRCA

Pro Rodeo Cowboys Association

PSL

Personal Seat Licenses

SEC

South Eastern Conference

SFIA

Sports & Fitness Industry Association

SGMA

Sporting Goods Manufacturers Association

SMRI

Sports Marketing Research Institute

UFC

Ultimate Fighting Championship

USBA

U.S. Bungee Association

USOC

United States Olympic Committee

WAC

Western Athletic Conference

WBA

World Boxing Association

WBC

World Boxing Council

WBO

World Boxing Organization

WHA

World Hockey Association

WNBA

Women’s National Basketball Association

WWE

World Wrestling Entertainment

YFF

Youth Football Fund

AARP

American Association of Retired People

AIO

Activities, Interests, and Opinions

BIRGing

Basking In Reflected Glory

BLS

Bureau of Labor Statistics

CIM

Chartered Institute of Marketing

CORFing

Cutting Off Reflective Failure

CORSing

Cutting Off Reflected Success

FIU

Florida International University

FSI

Free Standing Insert

GNP

Gross National Product

IMG

International Management Group

IPR

Institute for Public Relations

JND

Just Noticeable Difference

PLC

Product Life Cycle

POP

Point of Purchase

PPV

Pay-Per-View

PRIZM

Geodemographic segment set for the USA (62 segments)

PRIZM NE

New Evolution – updated version of PRIZM (66 segments)

ROI

Return on Investment

SMART

Specific, Measurable, Attainable, Reachable, Timely

SMSA

Standard Metropolitan Statistical Area

SMU

Southern Methodist University

STP

Segmenting, Targeting, Positioning

SRS

Sponsorship Research and Strategy

SWOT

Strengths, Weaknesses, Opportunities, Threats

TQM

Total Quality Marketing

UAB

University of Alabama at Birmingham

UCF

University of California – Florida

UTEP

University of Texas at El Paso

UTSA

University of Texas at San Antonio

VALS

Values and Lifestyles