Part IV

Optimizing Demand with Marketing Cloud

Understand how third-party marketing automation vendors integrate with Salesforce at www.dummies.com/extras/salesforcedotcom.

In this part …

• Find out about managing marketing campaigns in Salesforce, using the company’s Campaign record.
• Design a campaign from scratch, to track the various life cycle stages that make sense to your business.
• Build a target list based on names already in Salesforce, or even those from purchased lists.
• Design a Web-to-Lead form to drive leads to campaign-related landing pages.