Part II

Keeping Track of Customer Relationships

For more on the relationship part of Customer Relationship Management (CRM), go to www.dummies.com/extras/salesforcedotcom.

In this part …

• Find out how to manage your customer data.
• Learn how to log all activity with customers to ensure a complete perspective.
• Understand what Chatter is and how your sales, marketing, and customer service organizations can benefit from it.
• Discover configuration changes you can make to custom-tailor Salesforce to work for your business.