… Lucy Wilson, Lotte Horberry, and George Horberry for putting up with me during the writing of this book (and indeed at all other times). Equally praiseworthy are our marvelous contributors (especially John Simmons for his endless encouragement and support over the years), the good people at www.26.org.uk and www.dark-angels.org.uk, Richard Palmer and everyone at theWorkshop (especially Andrew Turner for Mr. OTT and Michael Batey for his insightful review comments), Carl Radley and everyone at Radley Yeldar (especially Andrew Gorman and Richard Coope), James Backhurst and everyone at The Allotment, and Elliott Starr for his thoughts on the life and death of long copy. A tip o’ the hat to one and all.
About Roger Horberry
Roger writes: My copywriting career began at 9.00am on 13 August 1990. Since then I’ve written about everything from finance and fireworks to telecoms and teabags, producing ads, brochures, websites, presentations, packaging, and brand personalities along the way for clients big and small. My work has appeared in the D&AD Annual and the Creative Review and Design Week Awards on several occasions. As well as actual writing I also run copy workshops and guest lecture at the University of Lincoln and elsewhere. I’ve published three previous books: Brilliant Copywriting, Sounds Good on Paper, and 100 Lessons on the Meaning of Life.
Roger blogs at www.rogerhorberry.com. E-mail him at [email protected] or follow him at @rogerhorberry.
Gyles would like to thank…
… my incredibly supportive wife, Kathleen, and our two wonderful two sons, Oscar and George. Huge thanks must go to the students, graduates, and staff team on the Creative Advertising course at the University of Lincoln, particularly Mike Belton and Justin Tagg. Thank you to everyone at Laurence King, particularly Jo Lightfoot, Susan George, Peter Jones, and our picture researcher Raffaella Morini. And of course, a huge thank you to all our contributors, namely John Simmons, Chris Waite, Andi Teran, Nick Law, Stephen Leslie, Simon Veksner, Ben Kay, Wendy Ide, Lucy Sweet, Iain Aitch, David Sandhu, Kim Mok, Mandy Wheeler, Luke Sullivan, Will Awdry, Ben Hughes, and Andy York.
About Gyles Lingwood
Gyles Lingwood is Principal Lecturer at the Lincoln School of Art & Design at the University of Lincoln, where he created the highly regarded Creative Advertising degree course. After graduating from the Birmingham Institute of Art & Design he worked in central London for a variety of advertising and design companies. Gyles’s work has been featured in the national design press and has won a number of awards from, among others, D&AD, the British Interactive Media Association, and the US Creativity Awards. His students are regularly successful in national and international advertising competitions, including D&AD and YCN. He has a distinction in MA Design: Visual Communication, has been on validation panels for UK higher-education advertising courses, and regularly undertakes advisory roles in the area of creative advertising and design education. Write to him at [email protected]<mailto:[email protected]> or follow him on Twitter: @gyleslingwood.