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by Gyles Lingwood, Roger Horberry
Read Me
Title Page
Contents
Introduction
Lesson One: The Big Picture
Lesson Two: The Right Way to Write
Lesson Three: Making the Magic Happen
Lesson Four: A Catalogue of Swindles and Perversions
Lesson Five: It’s All About the Audience
Lesson Six: Not Telling Stories, Selling Stories
Lesson Seven: The Brand’s in Your Hands
Lesson Eight: A Question of Style
Lesson Nine: Bringing It All Together
Lesson Ten: What You Need to Succeed
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