Contents

Acknowledgements

Foreword

1 INTRODUCTION

Commonly Asked Questions about Producing Animation

2 THE ANIMATION PRODUCER

What Is an Animation Producer?

What Makes a Good Animation Producer?

The Producer’s Thinking Map

3 HOW TO IDENTIFY AND SELL PROJECTS

Spotting the Idea

Defining the Format and Target Audience

Identifying the Buyer

Developing Pitch Material

Hiring Representation

Entering Negotiations

4 THE SCORE TEAM

An Overview of the Core Team

An Overview of the Core Team

Visual Effects Supervisor

Production Designer/Art Director

Visual Development Artists.

Stereoscopic Supervisor

Recruiting

Legal and Business Affairs Department(s)

Human Resources

Human Resources

Training

The Technology Department

5 THE DEVELOPMENT PROCESS

Development Process Overview

The Role of the Producer During Development

The Writing Process

Visual Development

Conclusion

6 The Production Plan

Production Plan Overview

List of Assumptions

Production Methodology

Building the Budget

7 THE PRODUCTION TEAM

The Role of the Producer in Structuring the Production Team

The Production Management Crew

Subcontractors

8 PRE-PRODUCTION

The Role of the Producer During the Pre-production Phase

Design and Art Direction

Asset Production

The Voice Track

Storyboarding

Preparing a Shipment: Checking and Route Sheets

Songs

Title Sequence and End Credits

9 PRODUCTION

The Role of the Producer During the Production Phase

Production Processes and Procedures

CG Production

2D Production

10 POST-PRODUCTION

The Role of the Producer During the Post-production Phase .

The Post-production Process

Music

Audio Post-production

Picture Post-production

Final Delivery

11 TRACKING PRODUCTION

The Importance of Tracking

The Importance of Tracking

Development Tracking

Talking Beyond the Tracking

Artwork for Ancillary Groups

Archiving of Digital Content

12 DISTRIBUTION, MARKETING, LICENSING, AND MORE

Distribution

Prints and Advertising

Animation Festivals

Marketing

Trailers/Teasers

Publicity

Online Presence

Promotional Partnerships

Other Items to Consider

Happily Ever After

Appendix: Animation Resources

Index

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