First published 1994

by Routledge

2 Park Square, Milton Park, Abingdon, Oxon, OX14 4RN

Simultaneously published in the USA and Canada

by Routledge

270 Madison Ave, New York NY 10016

Reprinted 1997, 1998,2000

Transferred to Digital Printing 2005

Routledge is an imprint of the Taylor & Francis Group

© 1994 Karl Erik Rosengren

Typeset in Times by
Ponting–Green Publishing Services, Chesham, Bucks

All rights reserved. No part of this book may be reprinted or reproduced or utilized in any form or by any electronic, mechanical, or other means, now known or hereafter invented, including photocopying and recording, or in any information storage or retrieval system, without permission in writing from the publishers.

British Library Cataloguing in Publication Data

A catalogue record for this book is available from the British Library.

Library of Congress Cataloging in Publication Data

Media effects and beyond: culture, socialization and lifestyles /

  edited by Karl Erik Rosengren

     –(Communication and society)

      Includes bibliographical references and index.

     1. Mass media–Social aspects. 2. Mass media and

children. 3. Life style. I. Rosengren, Karl Erik.

II. Series: Communication and society (Routledge (Firm))

HM258.M3742       1994

302.23—dc20                                                                94–385

                                                                                             CIP

ISBN 0-415-09141-1