Information Technology for Management discusses a variety of business strategies and explains how they rely on data, digital technology, and mobile devices to support them in the on-demand economy. Our goal is to provide students from any business discipline with a strong foundation for understanding the critical role that digital technology plays in enhancing business sustainability, profitability, and growth and excel in their careers. Enabling technologies discussed in this textbook include the following:

• Performance Combining the latest capabilities in big data analytics, reporting, collaboration, search, and digital communication helps enterprises be more agile and cuts costs to optimize business performance and profitability.
• Growth Strategic technologies enable business to create new core competencies, expand their markets, and move into new markets to experience exponential growth in the on-demand economy.
• Sustainability Cloud services are fundamental to sustaining business profitability and growth in today’s on-demand economy. They play a critical role in managing projects and sourcing agreements, respecting personal privacy, encouraging social responsibility, and attracting and engaging customers across multimedia channels to promote sustainable business performance and growth.

In this 11th edition, students learn, explore, and understand the importance of IT’s role in supporting the three essential components of business performance improvement: technology, business processes, and people.

What’s New in the 11th Edition?

In the 11th edition of IT for Management, we present and discuss concepts in a comprehensive yet easy-to-understand format by actively engaging students through a wide selection of case studies, interactive figures, video animations, tech notes, concept check questions, online and interactive exercises, and critical thinking questions. We have enhanced the 11th edition in the following ways:

• New Author Dr. Carol Pollard, Professor of Computer Information Systems at the Walker College of Business and former Executive Director of the Center for Applied Research in Emerging Technologies (CARET) at Appalachian State University in North Carolina, has taken the helm for the 11th edition. Carol has applied her innovative teaching and learning techniques to create a stronger pedagogical focus and more engaging format for the text.
• Diverse Audience IT for Management is directed toward undergraduate, introductory MBA courses, and Executive Education courses in Management Information Systems and General Business programs. Concepts are explained in a straightforward way, and interactive elements, tools, and techniques provide tangible resources that appeal to all levels of students.
• Strong Pedagogical Approach To encourage improved learning outcomes, we employed a blended learning approach, in which different types of delivery and learning methods, enabled and supported by technology, are blended with traditional learning methods. For example, case study and theoretical content are presented visually, textually, and/or interactively to enable different groups of students to use different learning strategies in different combinations to fit their individual learning style and enhance their learning. Throughout the book, content has been reorganized to improve development of the topics and improve understanding and readability. A large number of images that did not enhance understanding have been removed and replaced with informative and interactive figures and tables that better convey critical concepts.
• Leading-Edge Content Prior to and during the writing process, we consulted with a number of vendors, IT professionals, and managers who are hands-on users of leading technologies, to learn about their IT/business successes, challenges, experiences, and recommendations. To integrate the feedback of these business and IT professionals, new or updated chapter opening and closing cases have been added to many of the chapters along with the addition of relevant, leading-edge content in the body of the chapters.
• New Technologies and Expanded Topics New to this edition are the IT framework, business process reengineering, geocoding, systems developments methodologies, including Waterfall, object-oriented analysis, Agile and DevOps, advances in Search Technology, the growth of Mobile Commerce and Mobile Payment Systems, the Always-On Supply Chain, and the Project Management framework. In addition, with more purchases and transactions starting online and attention being a scarce resource, students learn how search, semantic, and recommendation technologies function to improve revenue. Table P-1 provides a detailed list of new and expanded topics.
• Useful Tools and Techniques New to this edition is a feature we call the “IT Toolbox.” This involves the provision of a set of useful tools or techniques relevant to chapter content. Collectively, these tools and techniques equip readers with a suite of IT tools that will be useful in their university classes, workplace, and personal life.

Engaging Students to Assure Learning

The 11th edition of Information Technology for Management engages students with up-to-date coverage of the most important IT trends today. Over the years, this IT textbook has distinguished itself with an emphasis on illustrating the use of cutting-edge business technologies for supporting and achieving managerial goals and objectives. The 11th edition continues this tradition with more interactive activities and analyses.

• Real-World Case Studies Each chapter contains numerous real-world examples illustrating how businesses use IT to increase productivity, improve efficiency, enhance communication and collaboration, and gain a competitive edge. Faculty will appreciate a variety of options for reinforcing student learning that include three different types of Case Studies (opening case, video case, and business case), along with interactive figures and whiteboard animations that provide a multimedia overview of each chapter.
• Interactive Figures and Whiteboard Animations The unique presentation of interactive figures and whiteboard animations facilitates reflection on the textual content of the book and provides a clear path to understanding key concepts. The whiteboard animations fit particularly well with the “flipping the classroom” model and complement additional functionality and assets offered throughout the 11th edition. The interactive figures actively engage the students in their own learning to effectively reinforce concepts. An online connection is required to view the interactives and videos.
• Learning Aids Each chapter contains various learning aids, which include the following:
  • Learning Objectives are listed at the beginning of each chapter to help students focus their efforts and alert them to the important concepts that will be discussed.
  • IT at Work boxes spotlight real-world cases and innovative uses of IT.
  • Definitions of Key Terms appear in the margins throughout the book.
  • Tech Note boxes explore topics such as “Key Performance Indicators” and “Six Basic Systems Development Guidelines.”
  • Career Insight boxes highlight different jobs in the IT for management field.
• End-of-Chapter Activities At the end of each chapter, features designed to assure student learning include the following:
  • Critical Thinking Questions are designed to facilitate student discussion.
  • Online and Interactive Exercises encourage students to explore additional topics.
  • Analyze and Decide questions help students apply IT concepts to business decisions.
  • Concept Questions test students’ comprehension of each learning objective at the end of each chapter to ensure that the students are clear on the concepts. Students are provided with immediate feedback on their performance.

Details of New and Enhanced Features of the 11th Edition

The textbook consists of 14 chapters organized into four modules. All chapters have new or updated sections, as shown in Table P-1.

Supplemental Materials

An extensive package of instructional materials is available to support this 11th edition. These materials are accessible from the book companion website at www.wiley.com/college/turban.

• Instructor’s Manual The Instructor’s Manual presents objectives from the text with additional information to make them more appropriate and useful for the instructor. The manual also includes practical applications of concepts, case-study elaboration, answers to end-of-chapter questions, questions for review, questions for discussion, and Internet exercises.
• Test Bank The test bank contains over 1,000 questions and problems (about 75 per chapter) consisting of multiple-choice, short answer, fill-ins, and critical thinking/essay questions.
• PowerPoint Presentation A series of slides designed around the content of the text incorporates key points from the text and illustrations where appropriate.

A series of chapter summary whiteboard animations – available only through the enhanced epub (ISBN: 978-1-118-89086-8) – summarize the content of each chapter in an entertaining way to engage the students in grasping the subject matter.