| Foreword |
vii |
| Introduction |
xi |
| Acknowledgments |
xxi |
| |
|
| Section I: Evaluation Planning |
1 |
| 1 Identifying Stakeholder Needs |
3 |
| Lizette Zuniga |
|
| 2 Developing Powerful Program Objectives |
15 |
| Heather M. Annulis and Cyndi H. Gaudet |
|
| 3 Planning Your Evaluation Project |
29 |
| Donald J. Ford |
|
| |
|
| Section II: Data Collection |
53 |
| 4 Using Surveys and Questionnaires |
55 |
| Caroline Hubble |
|
| 5 Designing a Criterion-Referenced Test |
73 |
| Sharon A. Shrock and William C. Coscarelli |
|
| 6 Conducting Interviews |
85 |
| Anne F. Marrelli |
|
| 7 Conducting Focus Groups |
97 |
| Lisa Ann Edwards |
|
| 8 Action Planning as a Performance Measurement and Transfer Strategy |
107 |
| Holly Burkett |
|
| 9 The Success Case Method: Using Evaluation to Improve Training Value and Impact |
125 |
| Robert O. Brinkerhoff and Timothy P. Mooney |
|
| 10 Using Performance Records |
135 |
| Ronald H. Manalu |
|
| |
|
| Section III: Data Analysis |
147 |
| 11 Using Statistics in Evaluation |
149 |
| George R. Mussoline |
|
| 12 Analyzing Qualitative Data |
165 |
| Keenan (Kenni) Crane |
|
| 13 Isolating the Effects of the Program |
173 |
| Bruce C. Aaron |
|
| 14 Converting Measures to Monetary Value |
189 |
| Patricia Pulliam Phillips |
|
| 15 Identifying Program Costs |
201 |
| Judith F. Cardenas |
|
| 16 Calculating the Return-on-Investment |
213 |
| Patricia Pulliam Phillips |
|
| 17 Estimating the Future Value of Training Investments |
223 |
| Daniel McLinden |
|
| |
|
| Section IV: Measurement and Evaluation at Work |
237 |
| 18 Reporting Evaluation Results |
239 |
| Tom Broslawsky |
|
| 19 Giving CEOs the Data They Want |
253 |
| Jack J. Phillips |
|
| 20 Using Evaluation Results |
265 |
| James D. Kirkpatrick and Wendy Kayser Kirkpatrick |
|
| 21 Implementing and Sustaining a Measurement and Evaluation Practice |
283 |
| Debi Wallace |
|
| 22 Selecting Technology to Support Evaluation |
295 |
| Kirk Smith |
|
| 23 Evaluating mLearning |
307 |
| Cathy A. Stawarski and Robert Gadd |
|
| 24 Evaluating Leadership Development |
321 |
| Emily Hoole and Jennifer Martineau |
|
| 25 Evaluating a Global Sales Training Program |
337 |
| Frank C. Schirmer |
|
| 26 Evaluating Technical Training |
355 |
| Toni Hodges DeTuncq |
|
| 27 Evaluating Traditional Training versus Computer Simulation Training for Leader Development |
373 |
| Alice C. Stewart and Jacqueline A. Williams |
|
| |
|
| Section V: Voices |
385 |
| Robert O. Brinkerhoff |
387 |
| Mary L. Broad |
392 |
| Jac Fitz-enz |
396 |
| Roger Kaufman |
400 |
| Donald L. Kirkpatrick |
404 |
| Jack J. Phillips |
409 |
| Dana Gaines Robinson |
415 |
| William J. Rothwell |
420 |
| Epilogue |
427 |
| About the Editor of “Voices” |
429 |
| |
|
| Appendix: Answers to Exercises |
431 |
| About the Editor |
455 |
| Index |
457 |
Contents