Sports-related acronym list for Sports Marketing
ABA |
American Basketball Association |
ACC |
Atlantic Coast Conference |
ATP |
Association of Tennis Professionals |
BCS |
Bowl Championship Series |
CAPS |
Coalition to Advance the Protection of Sports Logos |
CSTV |
College Sports TV |
FBS |
Football Bowl Subdivision |
FCI |
Fan Cost Index |
FIFA |
Fédération Internationale de Football Association |
IBF |
International Boxing Federation |
IOC |
International Olympic Committee |
IPO |
Initial Player Offerings |
LPGA |
Ladies Professional Golf Association |
MAC |
Mid-American Conference |
MLB |
Major Baseball League |
MLBAM |
MLB Advanced Media |
MLS |
Major League Soccer |
MWC |
Mountain West Conference |
NAIA |
National Association of Intercollegiate Athletics |
NASCAR |
National Association for Stock Car Auto Racing |
NBA |
National Basketball Association |
NBDL |
National Basketball Development League |
NCAA |
National Collegiate Athletic Association |
NFL |
National Football League |
NFLP |
NFL Properties |
NFLPA |
National Football League Players Association |
NHL |
National Hockey League |
NHL-ICE |
NHL-Interactive Cyber Enterprises |
NJCAA |
National Junior Collegiate Athletic Association |
NLL |
National Lacrosse League |
NSGA |
National Sporting Goods Association |
PCT |
Psychological Commitment to the Team |
PGA |
Professional Golf Association |
PRCA |
Pro Rodeo Cowboys Association |
PSL |
Personal Seat Licenses |
SEC |
South Eastern Conference |
SFIA |
Sports & Fitness Industry Association |
SGMA |
Sporting Goods Manufacturers Association |
Sports Marketing Research Institute |
|
UFC |
Ultimate Fighting Championship |
USBA |
U.S. Bungee Association |
USOC |
United States Olympic Committee |
WAC |
Western Athletic Conference |
WBA |
World Boxing Association |
WBC |
World Boxing Council |
WBO |
World Boxing Organization |
WHA |
World Hockey Association |
WNBA |
Women’s National Basketball Association |
WWE |
World Wrestling Entertainment |
YFF |
Youth Football Fund |
General acronym list
AARP |
American Association of Retired People |
AIO |
Activities, Interests, and Opinions |
BIRGing |
Basking In Reflected Glory |
BLS |
Bureau of Labor Statistics |
CIM |
Chartered Institute of Marketing |
CORFing |
Cutting Off Reflective Failure |
CORSing |
Cutting Off Reflected Success |
FIU |
Florida International University |
FSI |
Free Standing Insert |
GNP |
Gross National Product |
IMG |
International Management Group |
IPR |
Institute for Public Relations |
JND |
Just Noticeable Difference |
PLC |
Product Life Cycle |
POP |
Point of Purchase |
PPV |
Pay-Per-View |
PRIZM |
Geodemographic segment set for the USA (62 segments) |
PRIZM NE |
New Evolution – updated version of PRIZM (66 segments) |
ROI |
Return on Investment |
SMART |
Specific, Measurable, Attainable, Reachable, Timely |
SMSA |
Standard Metropolitan Statistical Area |
SMU |
Southern Methodist University |
STP |
Segmenting, Targeting, Positioning |
SRS |
Sponsorship Research and Strategy |
SWOT |
Strengths, Weaknesses, Opportunities, Threats |
TQM |
Total Quality Marketing |
UAB |
University of Alabama at Birmingham |
UCF |
University of California – Florida |
UTEP |
University of Texas at El Paso |
UTSA |
University of Texas at San Antonio |
VALS |
Values and Lifestyles |