Search Results

1 - 6 of 6 results

Filter

Categories

All (38146)
Business(10468)
Career development(1928)
Data(4750)
Design(3912)
Hardware(1246)
Math Science Engineering(1051)
Other(183)
Security(1551)
Software Development(5747)
System Administration(3993)
Travel Hobbies(310)
Web Mobile(2331)

Kellogg on Marketing, 3rd Edition

Alexander Chernev, Philip Kotler

HBR's 10 Must Reads on Sales (with bonus interview of Andris Zoltners) (HBR's 10 Must Reads)

James C. Anderson, Manish Goyal, Andris Zoltners, Philip Kotler, Harvard Busines

Market Your Way to Growth: 8 Ways to Win

Milton Kotler, Philip Kotler

Good Works!: Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line

Nancy R. Lee, David Hessekiel, Philip Kotler

Marketing 3.0: From Products to Customers to the Human Spirit

Iwan Setiawan, Hermawan Kartajaya, Philip Kotler

Marketing in the Public Sector: A Roadmap for Improved Performance

Nancy Lee, Philip Kotler

Kellogg on Marketing, 3rd Edition

Author Alexander Chernev , Philip Kotler
Release Date 2023/04
The ultimate marketing resource from the world’s leading scholarsFrom the world’s #1 MBA marketing program comes the latest edition of Kellogg on Marketing, presented by Philip Kotler and Alexander Chernev. With hundreds of pages of brand-new material on timely topics, like creating value to disrupt....
HBR's 10 Must Reads on Sales (with bonus interview of Andris Zoltners) (HBR's 10 Must Reads)

Author James C. Anderson , Manish Goyal , Andris Zoltners , Philip Kotler , Harvard Busines
Release Date 2017/05
Sales isn’t about pushing products or being efficient; it’s about building the right systems to manage and empower your salespeople.If you read nothing else on sales, read these 10 articles. We’ve combed through hundreds of Harvard Business Review articles and sele....
Market Your Way to Growth: 8 Ways to Win

Author Milton Kotler , Philip Kotler
Release Date 2012/12
Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic watersWith the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic market....
Good Works!: Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line

Author Nancy R. Lee , David Hessekiel , Philip Kotler
Release Date 2012/06
Businesses can do well by doing good -- Kotler, Hessekiel, and Lee show you how!Marketing guru Philip Kotler, cause marketing authority David Hessekiel, and social marketing expert Nancy Lee have teamed up to create a guide rich with actionable advice on integrating....
Marketing 3.0: From Products to Customers to the Human Spirit

Author Iwan Setiawan , Hermawan Kartajaya , Philip Kotler
Release Date 2010/05
Understand the next level of marketingThe new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs....
Marketing in the Public Sector: A Roadmap for Improved Performance

Author Nancy Lee , Philip Kotler
Release Date 2006/10
Praise for Marketing in the Public Sector“Professionally, as an academic turned politician, this book–if published a few years earlier–would have made my life much simpler. This book lays out, in detail with concrete examples, how to conduct a grand plan for change.....

Recommended
Privacy Policy
About