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Winning Global Markets: How Businesses Invest and Prosper in the World's High-Growth Cities
Author Philip Kotler , Milton Kotler
A new marketing paradigm focuses on the concentrated economic power of 600 global cities.City-Centered Marketing: Why Local is the Future of Global Business is a compelling practical analysis of a new direction of marketing within the context of intensifying urbaniz....
Release Date 2014/08 -
Market Your Way to Growth: 8 Ways to Win
Author Milton Kotler , Philip Kotler
Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic watersWith the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic market....
Release Date 2012/12