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Marketing 3.0: From Products to Customers to the Human Spirit
Author Iwan Setiawan , Hermawan Kartajaya , Philip Kotler
Understand the next level of marketingThe new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs....
Release Date 2010/05